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Sense of Play 07: Anna Marsh, Creativity in the Balance

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Anna Marsh gave an excellent talk about the pressures exerted against innovation by the market and publishers, and how designers can work around them.

Economy & FinanceEntertainment & Humor
1 of 42
A Game Design Symposium
Creativity in the Balance Anna Marsh Executive Designer
Creativity in the Balance ,[object Object],[object Object]
Who am I? ,[object Object],6 years development designer
 
Why Publishers need Designers ,[object Object],[object Object],[object Object],[object Object]
[object Object]
P & L ,[object Object],[object Object],[object Object],[object Object],[object Object],Profit & Loss The Dreaded! (a simplified version  )
[object Object],Cross platform = larger potential audience + +
Predicting Sales ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Do we care about publishers?
[object Object]
The great game buying public ,[object Object],[object Object],[object Object]
Tie Ratio – games:console ,[object Object],[object Object]
“ Risk Adverse” ,[object Object],[object Object]
[object Object]
[object Object]
 
Opportunities to be “creative” ,[object Object],[object Object],[object Object]
Lower dev costs = Lower Risk ,[object Object]
P & L, DS SKU ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lower dev costs = Lower Risk ,[object Object]
Bigger & more diverse audience ,[object Object]
Publishing gambles
Is this missing the point? ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is Creativity? ,[object Object],[object Object]
Isn’t all development creative? ,[object Object]
[object Object]
“ Risk Adverse” ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Risky
Not Risky
 
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Yeah, but… Creative Director Camera Designer Lead designer Lead Level Designer AI Designer Combat Designer Story Designer Level Designer Level Scripter Vehicle Handling Designer External Designer Multiplayer level Designer … what can I do about it? 1 Lead Designer 2 x Level Designers
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Consider the punter… ,[object Object],[object Object],[object Object]
[object Object]

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Sense of Play 07: Anna Marsh, Creativity in the Balance

  • 1. A Game Design Symposium
  • 2. Creativity in the Balance Anna Marsh Executive Designer
  • 3.
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  • 12. Do we care about publishers?
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  • 32. Risky
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  • 38. Yeah, but… Creative Director Camera Designer Lead designer Lead Level Designer AI Designer Combat Designer Story Designer Level Designer Level Scripter Vehicle Handling Designer External Designer Multiplayer level Designer … what can I do about it? 1 Lead Designer 2 x Level Designers
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