Pixel-Lab / Games:EDU / Paul Fullwood / What Can We Teach The Industry?


Published on

Professor Paul Fullwood of Abertay University spoke of the potential for collaboration between academic institutions and the games industry, going into some detail on the recent deal between Abertay and Instinct Studios.

For more information visit:

  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Pixel-Lab / Games:EDU / Paul Fullwood / What Can We Teach The Industry?

  1. 1. Adjunct roles for Universities Professor Paul Fullwood University of Abertay Dundee
  2. 2. Universities unique attributes <ul><li>Long term capabilities </li></ul><ul><li>Access to diverse talents </li></ul><ul><li>Academic legitimacy </li></ul><ul><li>Access to special funding </li></ul><ul><li>Unique Relationships </li></ul>
  3. 4. The Commercial spin-out of Entire P1-P7 curriculum On console device Used only at home Government financed Free to consumers
  4. 6. LightSpan Investors <ul><li>Microsoft (30 Million USD) </li></ul><ul><li>Kleiner Perkins Caufield & Byers </li></ul><ul><li>The Tribune Group </li></ul><ul><li>The Washington Post group </li></ul><ul><li>Comcast </li></ul><ul><li>TCI </li></ul><ul><li>Apple Computer Inc. </li></ul><ul><li>& more… </li></ul><ul><li>Went Public (NASDAQ – LSPN) In February 2000 - Market capitalisation of over 600 Million US Dollars </li></ul>
  5. 7. Video Game Consoles NOT Personal Computers
  6. 8. <ul><li>Average duration of console lifetime = 6.25 Years </li></ul>Console Introduced End of Life Duration         Sony PlayStation Q1-1995 Q4-2000 5.75 Yrs Sony PlayStation 2 Q4-2000 Q3-2006 7 Yrs Microsoft X Box Q2-2001 Q2-2007 6 Yrs Microsoft X Box 360 Q4-2005 TBD TBD Sony PlayStation 3 Q2-2006 TBD TBD        
  7. 11. Stake Holders
  8. 27. The Role of technology guarantor
  9. 28. <ul><li>The assurance of continuation of support and updates of an evolving and complex technology is a key factor considered in the selection and adoption of such technologies by the consumer. </li></ul>The Role of technology guarantor
  10. 29. <ul><li>A University partner with its implicit ability to maintain and support a technology for the long-term lends particular added value to the commercial product supported, in that, there is an assurance that even in the event of the commercial developer going out of business there will be a credible assurance of a continuance of support and updates for the product. </li></ul>
  11. 30. <ul><li>By eliminating the possibility that a particular expensive and complex technology my be “orphaned” (become obsolete and unsupported) it is expected that the consumer may be encouraged to adopt a thus “guaranteed technology” without fear of obsolescence and assuming equal technological features the consumer may well prefer such a guaranteed product, and may be willing to pay a premium for such assurance. </li></ul>
  12. 31. The Role of technology guarantor
  13. 34. “ Instinct Studio is the only toolset guaranteed to be available (and updated) forever” is one of the key benefits of the relationship between UAD and IT. In that it adds value to the IT technology by leveraging its assured longevity.  It is understood that this notion applies to the general marketing of the commercial product equally well as it does to the University-branded version.
  14. 35. Key Points <ul><li>Reputation (University and Product) </li></ul><ul><li>In house use in Abertay courses </li></ul><ul><li>Use In research projects </li></ul><ul><li>Dare to be digital </li></ul><ul><li>Resale of training programs developed </li></ul><ul><li>Sales of commercial products. </li></ul>
  15. 36. Adjunct roles for Universities QUESTIONS Professor Paul Fullwood University of Abertay Dundee