Adjunct roles for Universities Professor Paul Fullwood University of Abertay Dundee

Universities unique attributes Long term capabilities Access to diverse talents Academic legitimacy Access to special funding Unique Relationships

Long term capabilities

Access to diverse talents

Academic legitimacy

Access to special funding

Unique Relationships

The Commercial spin-out of Entire P1-P7 curriculum On console device Used only at home Government financed Free to consumers

LightSpan Investors Microsoft (30 Million USD) Kleiner Perkins Caufield & Byers The Tribune Group The Washington Post group Comcast TCI Apple Computer Inc. & more… Went Public (NASDAQ – LSPN) In February 2000 - Market capitalisation of over 600 Million US Dollars

Microsoft (30 Million USD)

Kleiner Perkins Caufield & Byers

The Tribune Group

The Washington Post group

Comcast

TCI

Apple Computer Inc.

& more…

Went Public (NASDAQ – LSPN) In February 2000 - Market capitalisation of over 600 Million US Dollars

Video Game Consoles NOT Personal Computers

Average duration of console lifetime = 6.25 Years Console Introduced End of Life Duration Sony PlayStation Q1-1995 Q4-2000 5.75 Yrs Sony PlayStation 2 Q4-2000 Q3-2006 7 Yrs Microsoft X Box Q2-2001 Q2-2007 6 Yrs Microsoft X Box 360 Q4-2005 TBD TBD Sony PlayStation 3 Q2-2006 TBD TBD

Average duration of console lifetime = 6.25 Years

Stake Holders

The Role of technology guarantor

The assurance of continuation of support and updates of an evolving and complex technology is a key factor considered in the selection and adoption of such technologies by the consumer. The Role of technology guarantor

The assurance of continuation of support and updates of an evolving and complex technology is a key factor considered in the selection and adoption of such technologies by the consumer.

A University partner with its implicit ability to maintain and support a technology for the long-term lends particular added value to the commercial product supported, in that, there is an assurance that even in the event of the commercial developer going out of business there will be a credible assurance of a continuance of support and updates for the product.

A University partner with its implicit ability to maintain and support a technology for the long-term lends particular added value to the commercial product supported, in that, there is an assurance that even in the event of the commercial developer going out of business there will be a credible assurance of a continuance of support and updates for the product.

By eliminating the possibility that a particular expensive and complex technology my be “orphaned” (become obsolete and unsupported) it is expected that the consumer may be encouraged to adopt a thus “guaranteed technology” without fear of obsolescence and assuming equal technological features the consumer may well prefer such a guaranteed product, and may be willing to pay a premium for such assurance.

By eliminating the possibility that a particular expensive and complex technology my be “orphaned” (become obsolete and unsupported) it is expected that the consumer may be encouraged to adopt a thus “guaranteed technology” without fear of obsolescence and assuming equal technological features the consumer may well prefer such a guaranteed product, and may be willing to pay a premium for such assurance.

The Role of technology guarantor

“ Instinct Studio is the only toolset guaranteed to be available (and updated) forever” is one of the key benefits of the relationship between UAD and IT. In that it adds value to the IT technology by leveraging its assured longevity. It is understood that this notion applies to the general marketing of the commercial product equally well as it does to the University-branded version.

Key Points Reputation (University and Product) In house use in Abertay courses Use In research projects Dare to be digital Resale of training programs developed Sales of commercial products.

Reputation (University and Product)

In house use in Abertay courses

Use In research projects

Dare to be digital

Resale of training programs developed

Sales of commercial products.

Adjunct roles for Universities QUESTIONS Professor Paul Fullwood University of Abertay Dundee