In WoW households, TV-watching drops from av. 28 hours a week to 7, and the game is played for 24 hours a week. Direct replacement.
Sex Drugs, alcohol Mental health Careers Money
Science (needs women) Evolution Depression Happiness Entrepreneurship Death
Genetics game to coincide with Darwin’s bicentennial; with Wellcome Trust Flash-based, minigames, ARG Televisual, with documentary & drama 600,000 to site, 500-900,000 viewers on TV, 20+m plays on minigames, majority teens
1066 Historically-accurate military strategy game Play the three battles of 1066 Multiplayer 750,000 plays in ONE MONTH (global)
Numbers & % UK teens Analysis/Qual research Industry/Educational reception Awards Vs How Much It Cost
Facebook & twitter & tv to consoles BUT! Games dropping in Japan
With thanks and apologies to Sydney Padua ( www.2dgoggles.com ) for borrowing her (amazing) Ada Lovelace (sl.29), and thanks and apologies to the creators of various photos found randomly on the internets.