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Games:EDU 09 Alice Taylor
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Games:EDU 09 Alice Taylor

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  • UK-based teenagers 14 – 19 (14-15, 16-17, 18-19) Less curriculum-oriented (but there is some) More life-skills oriented (how to get from 14 to 19 in one piece) Fun, connected, useful .
  • C4 education history
  • http://www.macfound.org/site/apps/nlnet/content2.aspx?c=lkLXJ8MQKrH&b=4192109&content_id={CF9B933A-8261-4FE5-B9AD-AD751CDEEFC6}&notoc=1
  • http://open.bbc.co.uk/newmediaresearch/2006/01/bbc_uk_games_research.html
  • http://www.gametrailers.com/video/e3-09-project-natal/50014
  • In WoW households, TV-watching drops from av. 28 hours a week to 7, and the game is played for 24 hours a week. Direct replacement.
  • Sex Drugs, alcohol Mental health Careers Money
  • Science (needs women) Evolution Depression Happiness Entrepreneurship Death
  • Genetics game to coincide with Darwin’s bicentennial; with Wellcome Trust Flash-based, minigames, ARG Televisual, with documentary & drama 600,000 to site, 500-900,000 viewers on TV, 20+m plays on minigames, majority teens
  • 1066 Historically-accurate military strategy game Play the three battles of 1066 Multiplayer 750,000 plays in ONE MONTH (global)
  • Numbers & % UK teens Analysis/Qual research Industry/Educational reception Awards Vs How Much It Cost
  • Facebook & twitter & tv to consoles BUT! Games dropping in Japan
  • Transcript

    • 1. Learning in leisure time
    • 2. C4’s educational remit
    • 3. TV wasn’t working for education
    • 4. Now maybe ½ our spend is on games
    • 5. Why do we  games? 5 reasons.
    • 6. # Because our audience loves games.
    • 7.
      • The primary findings in the survey of 1,102 youth ages 12-17 include:
      • Game playing is universal, with almost all teens playing games and at least half playing games on a given day .
      • 97% of American teens ages 12-17 play some kind of video game.
      • 99% of boys say they are gamers and 94% of girls report that they play games.
      US data = UK data
    • 8. UK data = US data
    • 9. # Because games can teach anything
    • 10. (Games aren’t like school ) “ Games teach that failure isn’t bad , and that collaboration isn’t cheating. ” (Henry Jenkins)
    • 11. # Because games are still evolving
    • 12. # Because games can print money
    • 13. # Because games are TV time
    • 14. C4 Education’s game plan:
    • 15. Perennial teen-centric topics +
    • 16. … annual zeitgeisty themes.
    • 17. Work 100% with UK indies
    • 18. Go for the interesting price range
    • 19. Bow Street Runner , game #1 (done)
    • 20. Collaborative partnerships =
    • 21. (The Great Sperm Race)
    • 22. Routes , game #2 (done)
    • 23. Routes data
    • 24. Episode: FAT Episode: BOOZE Routes audience types
      • Slight female bias
      • 50% teen audience
      • UK dominant audience
      • = beers all round
    • 25. 1066 , game #3 (done)
    • 26. Smokescreen , game #4 (September)
    • 27. Privates , game #5 (Feb ’10)
    • 28. The Curfew , game #6 (April ’10)
    • 29. Unnamed science , game #7 (May ’10)
    • 30. Cover Girl , game #8 (May ’10) This lady is 44 years old.
    • 31. How do we measure success?
    • 32. Social trends coming up
    • 33.
      • [email_address]
      • www.channel4.com
      • www.wonderlandblog.com
      • [email_address]
      • With thanks and apologies to Sydney Padua ( www.2dgoggles.com ) for borrowing her (amazing) Ada Lovelace (sl.29), and thanks and apologies to the creators of various photos found randomly on the internets.
      Thank you!

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