Games:EDU 09 Alice Taylor

681 views
577 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
681
On SlideShare
0
From Embeds
0
Number of Embeds
23
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • UK-based teenagers 14 – 19 (14-15, 16-17, 18-19) Less curriculum-oriented (but there is some) More life-skills oriented (how to get from 14 to 19 in one piece) Fun, connected, useful .
  • C4 education history
  • http://www.macfound.org/site/apps/nlnet/content2.aspx?c=lkLXJ8MQKrH&b=4192109&content_id={CF9B933A-8261-4FE5-B9AD-AD751CDEEFC6}&notoc=1
  • http://open.bbc.co.uk/newmediaresearch/2006/01/bbc_uk_games_research.html
  • http://www.gametrailers.com/video/e3-09-project-natal/50014
  • In WoW households, TV-watching drops from av. 28 hours a week to 7, and the game is played for 24 hours a week. Direct replacement.
  • Sex Drugs, alcohol Mental health Careers Money
  • Science (needs women) Evolution Depression Happiness Entrepreneurship Death
  • Genetics game to coincide with Darwin’s bicentennial; with Wellcome Trust Flash-based, minigames, ARG Televisual, with documentary & drama 600,000 to site, 500-900,000 viewers on TV, 20+m plays on minigames, majority teens
  • 1066 Historically-accurate military strategy game Play the three battles of 1066 Multiplayer 750,000 plays in ONE MONTH (global)
  • Numbers & % UK teens Analysis/Qual research Industry/Educational reception Awards Vs How Much It Cost
  • Facebook & twitter & tv to consoles BUT! Games dropping in Japan
  • Games:EDU 09 Alice Taylor

    1. 1. Learning in leisure time
    2. 2. C4’s educational remit
    3. 3. TV wasn’t working for education
    4. 4. Now maybe ½ our spend is on games
    5. 5. Why do we  games? 5 reasons.
    6. 6. # Because our audience loves games.
    7. 7. <ul><li>The primary findings in the survey of 1,102 youth ages 12-17 include: </li></ul><ul><li>Game playing is universal, with almost all teens playing games and at least half playing games on a given day . </li></ul><ul><li>97% of American teens ages 12-17 play some kind of video game. </li></ul><ul><li>99% of boys say they are gamers and 94% of girls report that they play games. </li></ul>US data = UK data
    8. 8. UK data = US data
    9. 9. # Because games can teach anything
    10. 10. (Games aren’t like school ) “ Games teach that failure isn’t bad , and that collaboration isn’t cheating. ” (Henry Jenkins)
    11. 11. # Because games are still evolving
    12. 12. # Because games can print money
    13. 13. # Because games are TV time
    14. 14. C4 Education’s game plan:
    15. 15. Perennial teen-centric topics +
    16. 16. … annual zeitgeisty themes.
    17. 17. Work 100% with UK indies
    18. 18. Go for the interesting price range
    19. 19. Bow Street Runner , game #1 (done)
    20. 20. Collaborative partnerships =
    21. 21. (The Great Sperm Race)
    22. 22. Routes , game #2 (done)
    23. 23. Routes data
    24. 24. Episode: FAT Episode: BOOZE Routes audience types <ul><li>Slight female bias </li></ul><ul><li>50% teen audience </li></ul><ul><li>UK dominant audience </li></ul><ul><li>= beers all round </li></ul>
    25. 25. 1066 , game #3 (done)
    26. 26. Smokescreen , game #4 (September)
    27. 27. Privates , game #5 (Feb ’10)
    28. 28. The Curfew , game #6 (April ’10)
    29. 29. Unnamed science , game #7 (May ’10)
    30. 30. Cover Girl , game #8 (May ’10) This lady is 44 years old.
    31. 31. How do we measure success?
    32. 32. Social trends coming up
    33. 33. <ul><li>[email_address] </li></ul><ul><li>www.channel4.com </li></ul><ul><li>www.wonderlandblog.com </li></ul><ul><li>[email_address] </li></ul><ul><li>With thanks and apologies to Sydney Padua ( www.2dgoggles.com ) for borrowing her (amazing) Ada Lovelace (sl.29), and thanks and apologies to the creators of various photos found randomly on the internets. </li></ul>Thank you!

    ×