I work for Pixel-Lab
Sometimes write for this
Level design for this
Involved with this
previously this
and this. Nearly gave up in games in 2004 because...
bored of this
and this
but this stopped me.
Lots of interesting games, just needed to look for them.
People assume games are this.
For these
these
these
these
these
and these
Games originally a family thing - only one TV in the house when the Magnavox launched
quot;In 1982, 40% of Americans said they'd played a
game in the previous week. Then came the punch-
kick-fight games like M...
Band website
Grimm Brothers didn’t write tales - collected variants from European cultures.
Before mass media, performance was local.
20th century would change this.
Culture with a big C - on a pedestal.
Culture with a small c - interaction of people.
All things have their own culture/sub-culture
Media became abnormally consolidated in the 20th century - things that were previously
cultural property suddenly retreate...
People trying to reclaim right to make cultural property with ideas like copyleft
and creative commons.
Definition of gamer by BBC: Console, PC, Handheld, web, mobile, interactive TV. 59% - play
once every six months or more. O...
38.5

Corrected to include 0 - 6 and 66+, assuming none in those age groups play games, which
isn’t true. Actual percentag...
Herpes
Smoking
Football: Major internationals involving a UK team
Football Internationals: non-uk teams
37.5 visit the cinema once a month or more.
While there will always be non-gamers, Demographics going to march upward.
My house. Full of people, all abnormally social... and regularly use these consoles
A few of these
Within a group of about 35 people who live at my house or visit regularly, are age ranges
from 16 to late 30s. Comparitive...
A small group who have Pro Evo 2008 tournaments, including our housemate Tanya.
She likes Wii games, anything social, short play.
such as pool on the Ipod touch.
Everyone who visits plays 4 player Mario Kart on this.
Another small group of hardcore gamers I know play Starcraft every week. They say it’s still
the best RTS they’ve played.
They also play a lot of FPS
And have been bitten pretty badly by the WoW bug recently.
Another couple of people I know don’t want to spend lot of money on games, but last gen
hardware is so cheap now that they...
When I was playing with this, Amigas and a PS1, there was nowhere near that kind of variety
in gamers.
Even the most hardcore have disagreements: “in terms of gameplay, I expect something a bit
more substantial than holding a...
Differences in opinion are going to grow, and that’s a good thing.
Games growing into higher age brackets. Interactivity is becoming an expectation.
quot;Here's something four-year-olds know: A screen
that ships without a mouse ships broken. Here's
something four-year-ol...
Videogame crafts are an expression of people’s values. Again, this wasn’t around when I was
playing games as a child.
Pictures mostly came from Wonderlandblog.com, excellent source on game crafts
Chiptune communities
Sound going mainstream through various bands that use 8 bit sounds
(Crystal Castles have been accused of chronic
   plagiarism and IP abuse by the chiptune
            community and others)
I even saw a Ska band perform the Super Mario Brothers theme tune at a festival in Utrecht a
few weeks ago.
This is GameCamp. These crafts and discussions represent a broadening of the cultural base
of games.
Games criticism is moving beyond numeric scores
Cultural variation and growing maturity also reflected in indie and amateur game
development

no commercial aspiration
push...
Interesting genre dubbed “Masocore” games
quot;in an age where game over is seen as
      undesirable, masocore games approach player
      death as a narrative tec...
Started with hacked versions of MArio designed to be very hard.
Clones started turning up, such as Syoban Action, all full of evil tricks.
I Wanna Be The Guy
Masocor is pretty hardcore.
Some casual well produced, but most are shovelware, hardly groundbreaking.
points and rules: seem arbitrary, but really can make things meaningful.
Exam invigilator I knew used to play “Ugly Kid Battleships” with workmates to make it more
interesting.
One-Behindmanship turns good manners into a competitive game. Amazing array of dirty tricks
emerged.
Again, this leads to dirty tricks. Basic rulesets, with other people, are fundamentally
engaging.
www.hideandseekfest.co.uk
Myths from anti-game lobby are becoming more demonstrably outlandish by the day.
A few game designers in 2004 stopped me from giving up on games altogether.
Now I can’t go a week without accidentally seeing something interesting related to games that
threatens to fill my time up.
Links to most of the things I've talked about today:
                    http://func-auton.net/blog/?p=328

      Most ima...
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Game Culture: Under The Mask 2008

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David Hayward of Pixel-Lab gave this keynote on games culture at Under The Mask. Most images licensed by creative commons, link to credits on last slide.

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Transcript of "Game Culture: Under The Mask 2008"

  1. 1. I work for Pixel-Lab
  2. 2. Sometimes write for this
  3. 3. Level design for this
  4. 4. Involved with this
  5. 5. previously this
  6. 6. and this. Nearly gave up in games in 2004 because...
  7. 7. bored of this
  8. 8. and this
  9. 9. but this stopped me.
  10. 10. Lots of interesting games, just needed to look for them.
  11. 11. People assume games are this.
  12. 12. For these
  13. 13. these
  14. 14. these
  15. 15. these
  16. 16. these
  17. 17. and these
  18. 18. Games originally a family thing - only one TV in the house when the Magnavox launched
  19. 19. quot;In 1982, 40% of Americans said they'd played a game in the previous week. Then came the punch- kick-fight games like Mortal Kombat which were massively successful. They were so successful amongst this pimple-faced eighteen year old demographic who were spending so much money on those games, that it obscured the fact that the violence lost the women and the complexity lost the casual gamer. The economics of the marketplace didn't shrink, but the population plummeted from over 100m people to less than 15. And we're just recovering from that.quot; - Nolan Bushnell
  20. 20. Band website
  21. 21. Grimm Brothers didn’t write tales - collected variants from European cultures.
  22. 22. Before mass media, performance was local.
  23. 23. 20th century would change this.
  24. 24. Culture with a big C - on a pedestal.
  25. 25. Culture with a small c - interaction of people.
  26. 26. All things have their own culture/sub-culture
  27. 27. Media became abnormally consolidated in the 20th century - things that were previously cultural property suddenly retreated behind wall of copyright.
  28. 28. People trying to reclaim right to make cultural property with ideas like copyleft
  29. 29. and creative commons.
  30. 30. Definition of gamer by BBC: Console, PC, Handheld, web, mobile, interactive TV. 59% - play once every six months or more. Once a week or more: 48% Sample was 3500 people, 6 - 65 year olds 45%F/55%M
  31. 31. 38.5 Corrected to include 0 - 6 and 66+, assuming none in those age groups play games, which isn’t true. Actual percentage of UK population that play games is a little higher.
  32. 32. Herpes
  33. 33. Smoking
  34. 34. Football: Major internationals involving a UK team
  35. 35. Football Internationals: non-uk teams
  36. 36. 37.5 visit the cinema once a month or more.
  37. 37. While there will always be non-gamers, Demographics going to march upward.
  38. 38. My house. Full of people, all abnormally social... and regularly use these consoles
  39. 39. A few of these
  40. 40. Within a group of about 35 people who live at my house or visit regularly, are age ranges from 16 to late 30s. Comparitively few of us hardcore gamers, but we put a lot of time into things like GTA IV.
  41. 41. A small group who have Pro Evo 2008 tournaments, including our housemate Tanya.
  42. 42. She likes Wii games, anything social, short play.
  43. 43. such as pool on the Ipod touch.
  44. 44. Everyone who visits plays 4 player Mario Kart on this.
  45. 45. Another small group of hardcore gamers I know play Starcraft every week. They say it’s still the best RTS they’ve played.
  46. 46. They also play a lot of FPS
  47. 47. And have been bitten pretty badly by the WoW bug recently.
  48. 48. Another couple of people I know don’t want to spend lot of money on games, but last gen hardware is so cheap now that they each have a last gen console and fairly big collections of games.
  49. 49. When I was playing with this, Amigas and a PS1, there was nowhere near that kind of variety in gamers.
  50. 50. Even the most hardcore have disagreements: “in terms of gameplay, I expect something a bit more substantial than holding a tin foil-wrapped WWF figure in front of my TV and making quot;pew-pew!quot; noises. ¬¬”
  51. 51. Differences in opinion are going to grow, and that’s a good thing.
  52. 52. Games growing into higher age brackets. Interactivity is becoming an expectation.
  53. 53. quot;Here's something four-year-olds know: A screen that ships without a mouse ships broken. Here's something four-year-olds know: Media that's targeted at you but doesn't include you may not be worth sitting still for. Those are things that make me believe that this is a one-way change.quot; - Clay Shirky
  54. 54. Videogame crafts are an expression of people’s values. Again, this wasn’t around when I was playing games as a child.
  55. 55. Pictures mostly came from Wonderlandblog.com, excellent source on game crafts
  56. 56. Chiptune communities
  57. 57. Sound going mainstream through various bands that use 8 bit sounds
  58. 58. (Crystal Castles have been accused of chronic plagiarism and IP abuse by the chiptune community and others)
  59. 59. I even saw a Ska band perform the Super Mario Brothers theme tune at a festival in Utrecht a few weeks ago.
  60. 60. This is GameCamp. These crafts and discussions represent a broadening of the cultural base of games.
  61. 61. Games criticism is moving beyond numeric scores
  62. 62. Cultural variation and growing maturity also reflected in indie and amateur game development no commercial aspiration pushing the medium in different directions for the sake of exploration.
  63. 63. Interesting genre dubbed “Masocore” games
  64. 64. quot;in an age where game over is seen as undesirable, masocore games approach player death as a narrative technique.quot; - Anna Anthropy Tanya Krzywinska: Playing games is about learning the right cues. Masocore games take those cues and use them to confound you.
  65. 65. Started with hacked versions of MArio designed to be very hard.
  66. 66. Clones started turning up, such as Syoban Action, all full of evil tricks.
  67. 67. I Wanna Be The Guy
  68. 68. Masocor is pretty hardcore.
  69. 69. Some casual well produced, but most are shovelware, hardly groundbreaking.
  70. 70. points and rules: seem arbitrary, but really can make things meaningful.
  71. 71. Exam invigilator I knew used to play “Ugly Kid Battleships” with workmates to make it more interesting.
  72. 72. One-Behindmanship turns good manners into a competitive game. Amazing array of dirty tricks emerged.
  73. 73. Again, this leads to dirty tricks. Basic rulesets, with other people, are fundamentally engaging.
  74. 74. www.hideandseekfest.co.uk
  75. 75. Myths from anti-game lobby are becoming more demonstrably outlandish by the day.
  76. 76. A few game designers in 2004 stopped me from giving up on games altogether.
  77. 77. Now I can’t go a week without accidentally seeing something interesting related to games that threatens to fill my time up.
  78. 78. Links to most of the things I've talked about today: http://func-auton.net/blog/?p=328 Most images used under Creative Commons, credits: http://func-auton.net/blog/?p=331 Contact / Stalk: david.hayward@pixel-lab.co.uk http://func-auton.net/blog http://twitter.com/nachimir http://www.pixel-lab.co.uk

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