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The mobile mindset
 
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Presentation and workshop for the International Journalism week of 2013 at the University of Sheffield, UK.

Presentation and workshop for the International Journalism week of 2013 at the University of Sheffield, UK.

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    The mobile mindset The mobile mindset Presentation Transcript

    • The Mobile Mindset Ellen Deketele howest.be Friday 15 November 13
    • www.howest.be/english Friday 15 November 13
    • Hello! Friday 15 November 13
    • The Mobile Mindset What is mobile? devices to consume news? How do we use mobile a mobile experience? How to create Friday 15 November 13
    • What is ‘mobile’ ? Friday 15 November 13
    • Mobile computing • A generic term describing one’s ability to use technology in mobile environments. • Taking a computer and all necessary files and software out into the field. Friday 15 November 13
    • Mobile computing • A generic term describing one’s ability to use technology in mobile environments. • Taking a computer and all necessary files and software out into the field. mobile device Friday 15 November 13
    • Mobile devices • Laptops • PDA’s (= Personal Digital Assistant) • Smartphones • Tablets • Wearables (e.g. smartwatches) Friday 15 November 13
    • Mobile devices • Laptops • PDA’s (= Personal Digital Assistant) • Smartphones • Tablets • Wearables (e.g. smartwatches) New technology! Friday 15 November 13
    • Mobile devices • Laptops • PDA’s (= Personal Digital Assistant) • Smartphones • Tablets • Wearables (e.g. smartwatches) New technology! Friday 15 November 13
    • Mobile devices • Laptops • PDA’s (= Personal Digital Assistant) • Smartphones • Tablets • Wearables (e.g. smartwatches) New technology! Friday 15 November 13
    • Smartphones & tablets Friday 15 November 13
    • Wearables Friday 15 November 13
    • Mobile devices • Display screen with touch input and/or a miniature keyboard • Many manufacturers • Operating System (OS) + various apps • Mostly equipped with wifi, bluetooth, GPS, ... Friday 15 November 13
    • The user Digital device ownership: • laptop/desktop: 80% • smartphone: 51% • tablet: 20% Friday 15 November 13
    • The user Digital device ownership: • laptop/desktop: 80% • smartphone: 51% • tablet: 20% Friday 15 November 13
    • The user • Multi-tasking • Central part of our daily live • Used everywhere • Staying fully connected Friday 15 November 13
    • The user • Multi-tasking • Central part of our daily live • Used everywhere • Staying fully connected ave become so important to Mobile devices h rather give up their TV consumers that 13% would than their mobile device. Friday 15 November 13
    • Last insights for mobile • 9 of 10 phones sold are smartphones • Tablet shipment grew 400% in 2011 • More mobile devices are activated each day than babies born • by 2013 more people will access the web through a mobile device than through a computer. Friday 15 November 13
    • Last insights for mobile • App use is omnipresent • Mobile users are avid video watchers • They are frequent social networkers Friday 15 November 13
    • Last insights for mobile • App use is omnipresent • Mobile users are avid video watchers • They are frequent social networkers Integrate mobile in your business plan! Friday 15 November 13
    • Mobile & News Friday 15 November 13
    • Friday 15 November 13
    • I know, it’s a cliché ... Friday 15 November 13
    • Mobile technology 54% of news consumers get news through at least one digital web-based device Friday 15 November 13
    • Desktop experience was built around search ... Friday 15 November 13
    • Mobile & News • News is a substantial part of what people do • • • Desktop/laptop: 70% Smartphone: 51% Tablet: 56% • Reputation or brand of a news organization • Just 9% follow news recommendations from social media • Different news behavior than desktop/laptop Friday 15 November 13
    • News & Apps Friday 15 November 13
    • Friday 15 November 13
    • Friday 15 November 13
    • Friday 15 November 13
    • Friday 15 November 13
    • Friday 15 November 13
    • Friday 15 November 13
    • Friday 15 November 13
    • Friday 15 November 13
    • Friday 15 November 13
    • The elements of the mobile experience Friday 15 November 13
    • Mobile user experience Friday 15 November 13
    • Mobile user experience ’s perception and feelings before, ... encompasses the user er their interaction with your mobile during and aft presence using a mobile device. Friday 15 November 13
    • The elements • Functionality • Usability • Information Architecture • Trustworthiness • Content • Feedback • Design • Help • User input • Social • Mobile context • Marketing Friday 15 November 13
    • Functionality This has to do with tools and features that enable users to complete tasks and achieve their goals. Friday 15 November 13
    • Functionality This has to do with tools and features that enable users to complete tasks and achieve their goals. and present core features Prioritize relevant mobile-only features Offer re relevant to the business Include features that a category Friday 15 November 13
    • Information Architecture This has to do with arranging the functionality and content into a logical structure to help users find information and complete tasks. Friday 15 November 13
    • Information Architecture This has to do with arranging the functionality and content into a logical structure to help users find information and complete tasks. features on the home page Present links to main with as few taps as possible Navigate Provide navigational cues stent and descriptive labels Use concise, clear, consi • • • • Friday 15 November 13
    • Content Content is the various type of material in different formats, such as text, images and video, that provide information to the user. Friday 15 November 13
    • Content Content is the various type of material in different formats, such as text, images and video, that provide information to the user. and balanced mix of content Present an appropriate en it supports the user’s tasks Use multimedia wh l over multimedia content Always give users the contro at content is mobile appropriate Ensure th • • • • Friday 15 November 13
    • Design This has to do with the visual presentation and interactive experience of mobile, including graphic design, branding and layout. Friday 15 November 13
    • Design This has to do with the visual presentation and interactive experience of mobile, including graphic design, branding and layout. ceablity and quick scanning Design for glan Maintain visual consistency Guide users and landscape orientation Consider portrait • • • • Friday 15 November 13
    • User input This has to do with the effort required to enter data, which should be minimized on mobile devices and not require the use of both hands. Friday 15 November 13
    • User input This has to do with the effort required to enter data, which should be minimized on mobile devices and not require the use of both hands. • • • • it input to essential fields Lim values wherever as possible Display default rnative input mechanisms Offer alte -completion, spellcheck, ... Consider offering auto Friday 15 November 13
    • Mobile context A mobile device can be used at anytime, anywhere. The mobile context is about the environment and circumstance of usage. Friday 15 November 13
    • Mobile context A mobile device can be used at anytime, anywhere. The mobile context is about the environment and circumstance of usage. and capabilities to anticipate Use device features nd support the user’s context a ntify where the user is and to Use location to ide t nearby content and offers display relevan Friday 15 November 13
    • Usability This is the overall measure of how well the information architecture, design, content and other elements work together to enable users to accomplish their goals. Friday 15 November 13
    • Usability This is the overall measure of how well the information architecture, design, content and other elements work together to enable users to accomplish their goals. r what can be selected, Make it clear to the use tapped or swiped ets are appropriately sized Ensure that touch targ spaced to avoid selection errors and well d patterns to reduce the Follow conventions an learning curve Friday 15 November 13
    • Trustworthiness This relates to the level of confidence, trust and comfort that users feel when using a mobile website or app. Privacy and security are the top 2 concerns among users. Friday 15 November 13
    • Trustworthiness This relates to the level of confidence, trust and comfort that users feel when using a mobile website or app. Privacy and security are the top 2 concerns among users. ersonal information without Do not collect or use p explicit permission of the user the rs to control their information Make it easy for use resent your business practices Clearly p Don’t break the user’s flow Friday 15 November 13
    • Feedback This has to do with the methods for attracting the user’s attention and displaying important information. Friday 15 November 13
    • Feedback This has to do with the methods for attracting the user’s attention and displaying important information. imize the number of alerts Min lear, explaining what caused Keep alerts brief and c and what the user can do. the alert e feedback and confirmation Provid Friday 15 November 13
    • Help This relates to the options, products and services that are available to assist the user in using the website or app. Friday 15 November 13
    • Help This relates to the options, products and services that are available to assist the user in using the website or app. Make it easy for users ultiple ways to get support Offer m introduction video or tutorial Present a quick Friday 15 November 13
    • Social This relates to content and features that create a sense of social participation, that enable user interaction and facilitate sharing on established social networks. Friday 15 November 13
    • Social This relates to content and features that create a sense of social participation, that enable user interaction and facilitate sharing on established social networks. presence on social networks Create and maintain a cial networking features Integrate so users to generate content Invite t can be shared and go viral Provide mobile offers tha Friday 15 November 13
    • Marketing This has to do with the methods by which a user finds a website or app and the factors that encourage repeated usage. Friday 15 November 13
    • Marketing This has to do with the methods by which a user finds a website or app and the factors that encourage repeated usage. ld include a link to view the Email campaigns shou a mobile friendly format message in n as many channels as possible Promote your app o (TV, radio, print, ...) rate and review the app or to Prompt the user to share it on social networks Friday 15 November 13
    • The elements • Functionality • Usability • Information Architecture • Trustworthiness • Content • Feedback • Design • Help • User input • Social • Mobile context • Marketing Friday 15 November 13
    • The elements • Functionality • Usability • Information Architecture • Trustworthiness • Content • Feedback • Design • Help • User input • Social • Mobile context • Marketing Friday 15 November 13
    • Do it yourself Friday 15 November 13
    • Workflow • Step 1: app definition statement • Step 2: define audience and user needs • Step 3: brainstorm mobile opportunities • Step 4: storyboard • Step 5: paper prototyping Friday 15 November 13
    • Do it yourself Friday 15 November 13
    • Do it yourself “Create an app to consume news” Friday 15 November 13
    • App Definition Statement Define objectives; the app definition statement should clearly express the problem or opportunity of the app. And it should make clear what a good solution would accomplish. “Making a list with good intentions is easy but often hard to accomplish. This app will help and support you to reach your goals.” Friday 15 November 13
    • Define audience and user needs Friday 15 November 13
    • Brainstorm mobile opportunities Friday 15 November 13
    • Storyboard Friday 15 November 13
    • Paper prototyping Friday 15 November 13
    • Thank you! Ellen.Deketele@howest.be @pixeldimensions http://www.businessinsider.com http://www.smashingmagazine.com http://stateofthemedia.org/ http://www.wikipedia.org/ http://www.thinkwithgoogle.org/ http://www.ofcom.org.uk/ http://www.newmediatrendwatch.com/ Friday 15 November 13