Be the first to like this
Traditional Advertising vehicles; TV, Radio & Print have lost some power....of the 3, TV remains a decent vehicle but typically reaches a general audience and is very expensive. Consumer behavior has also changed, especially within the 18-35 year old demographic. These GenY'ers use commercial free radio through XM or Sirius or just load what they like onto iPods...they DVR their favorite shows and watch them when they can skipping all the commercials. They subscribe to blogs or follow groups or organizations on twitter that provide them the news they want as it happens. So how does an advertiser using traditional vehicles reach them? They have to engage them as they go about their daily activites through DOOH media systems at the gym, doctor's office, bank, grocery store, cafe, sports bar, etc..and then provide a call-to-action in order to develop a relationship and a way to engage and interact directly at a later time.