Shooting People Presents: Digital Bootcamp Session Code: #df digibootcamp For FLINK text code + comment to: 07985798172  U...
There Be Monsters
 
<ul><li>Old White Guys Discovered and Labelled Things </li></ul>
<ul><li>Now We All Get To Do It </li></ul>
 
<ul><li>Convergence Culture </li></ul>
Social Media?
Wikis Blogging & Vlogging Forums and Groups Content Sharing Social Bookmarking Social Networking Collaboration Communicati...
website social networks content sharing sites micro blog other websites & blogs blog social  book-marking mailout
website  +  social media  = engagement & interaction
 
 
 
 
 
 
Shooting People Presents: Digital Bootcamp Session Code: #df digibootcamp For FLINK text code + comment to: 07985798172  U...
 
<ul><li>90 </li></ul>1 9
<ul><li>90% Consumers </li></ul>1% Collaborators 9% Sharers
Shooting People Presents: Digital Bootcamp Session Code: #df digibootcamp For FLINK text code + comment to: 07985798172  U...
FINDING AN AUDIENCE ONLINE
Why? <ul><li>Deliver a ready made audience  </li></ul><ul><li>Its free publicity! </li></ul><ul><li>The tools are quick to...
Why?
Why?
Why? <ul><li>EOTL </li></ul><ul><li>Widget 500 installs on facebook alone and 219,000 views </li></ul><ul><li>Twitter 17,0...
How? <ul><li>Identify Goal </li></ul><ul><li>Plan </li></ul><ul><li>Set Up </li></ul><ul><li>Engage </li></ul><ul><li>Shar...
 
WEBSITE BLOG RESOURCES EMAIL SIGNUP Twitter profile Video channels Other blogs Other sites Email Bulletins Facebook Widget...
 
 
 
 
Effective sites are… <ul><li>dynamic </li></ul><ul><li>concise </li></ul><ul><li>focused </li></ul><ul><li>connected </li>...
When? <ul><li>Now... </li></ul><ul><li>The earlier you start the bigger the audience will be </li></ul><ul><li>Use the soc...
How to do it for free...
1. Get a free website
 
2. Measure
 
3. Share
4. Widgets
5. Make it easier
Top Tips <ul><li>start early </li></ul><ul><li>use existing tools to make it easier </li></ul><ul><li>measure, measure, me...
pixeco.com [email_address]
Shooting People Presents: Digital Bootcamp Session Code: #df digibootcamp For FLINK text code + comment to: 07985798172  U...
Dear Audience, I hereby give Sita Sings the Blues to you. Like all culture, it belongs to you already, but I am making it ...
Diverse Viewing Options
Merchandise
Shooting People Presents: Digital Bootcamp Session Code: #df digibootcamp For FLINK text code + comment to: 07985798172  U...
 
Crowdsourcing Funds
Crowdsourcing Footage
Crowdsourcing Ideas
The People Formerly Known as the Audience
 
 
 
Widgets
Extending the Storytelling Experience
 
 
 
<ul><li>Supporting Artists Without Fighting the Technology </li></ul>
 
Better Than Free
Online Doc Tools
<ul><li>http://digitalbootcamp.wikispaces.com/ </li></ul>
Shooting People Presents: Digital Bootcamp Session Code: #df digibootcamp For FLINK text code + comment to: 07985798172  U...
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Digital Bootcamp

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  • 1. active and dynamic - use feeds and video content 2. simple and concise - how quickly can you communicate your message? 3. focused with clear calls to action - what are you trying to achieve? screenings, dvd sales, campaign goals? 4. connected / shareable Google ranking is based on the number of links in to your site get your url out there and swap links 5. a source of valuable resources What will your potential audience find entertaining or useful? They haven’t seen the film yet.
  • 1. active and dynamic - use feeds and video content 2. simple and concise - how quickly can you communicate your message? 3. focused with clear calls to action - what are you trying to achieve? screenings, dvd sales, campaign goals? 4. connected / shareable Google ranking is based on the number of links in to your site get your url out there and swap links 5. a source of valuable resources What will your potential audience find entertaining or useful? They haven’t seen the film yet.
  • 1. active and dynamic - use feeds and video content 2. simple and concise - how quickly can you communicate your message? 3. focused with clear calls to action - what are you trying to achieve? screenings, dvd sales, campaign goals? 4. connected / shareable Google ranking is based on the number of links in to your site get your url out there and swap links 5. a source of valuable resources What will your potential audience find entertaining or useful? They haven’t seen the film yet.
  • 1. active and dynamic - use feeds and video content 2. simple and concise - how quickly can you communicate your message? 3. focused with clear calls to action - what are you trying to achieve? screenings, dvd sales, campaign goals? 4. connected / shareable Google ranking is based on the number of links in to your site get your url out there and swap links 5. a source of valuable resources What will your potential audience find entertaining or useful? They haven’t seen the film yet.
  • 1. active and dynamic - use feeds and video content 2. simple and concise - how quickly can you communicate your message? 3. focused with clear calls to action - what are you trying to achieve? screenings, dvd sales, campaign goals? 4. connected / shareable Google ranking is based on the number of links in to your site get your url out there and swap links 5. a source of valuable resources What will your potential audience find entertaining or useful? They haven’t seen the film yet.
  • 1. active and dynamic - use feeds and video content 2. simple and concise - how quickly can you communicate your message? 3. focused with clear calls to action - what are you trying to achieve? screenings, dvd sales, campaign goals? 4. connected / shareable Google ranking is based on the number of links in to your site get your url out there and swap links 5. a source of valuable resources What will your potential audience find entertaining or useful? They haven’t seen the film yet.
  • 1. active and dynamic - use feeds and video content 2. simple and concise - how quickly can you communicate your message? 3. focused with clear calls to action - what are you trying to achieve? screenings, dvd sales, campaign goals? 4. connected / shareable Google ranking is based on the number of links in to your site get your url out there and swap links 5. a source of valuable resources What will your potential audience find entertaining or useful? They haven’t seen the film yet.
  • 1. active and dynamic - use feeds and video content 2. simple and concise - how quickly can you communicate your message? 3. focused with clear calls to action - what are you trying to achieve? screenings, dvd sales, campaign goals? 4. connected / shareable Google ranking is based on the number of links in to your site get your url out there and swap links 5. a source of valuable resources What will your potential audience find entertaining or useful? They haven’t seen the film yet.
  • Digital Bootcamp

    1. 1. Shooting People Presents: Digital Bootcamp Session Code: #df digibootcamp For FLINK text code + comment to: 07985798172 Use for and
    2. 2. There Be Monsters
    3. 4. <ul><li>Old White Guys Discovered and Labelled Things </li></ul>
    4. 5. <ul><li>Now We All Get To Do It </li></ul>
    5. 7. <ul><li>Convergence Culture </li></ul>
    6. 8. Social Media?
    7. 9. Wikis Blogging & Vlogging Forums and Groups Content Sharing Social Bookmarking Social Networking Collaboration Communication Opinion & Review User Generated Entertainment Emails/IM
    8. 10. website social networks content sharing sites micro blog other websites & blogs blog social book-marking mailout
    9. 11. website + social media = engagement & interaction
    10. 18. Shooting People Presents: Digital Bootcamp Session Code: #df digibootcamp For FLINK text code + comment to: 07985798172 Use for and
    11. 20. <ul><li>90 </li></ul>1 9
    12. 21. <ul><li>90% Consumers </li></ul>1% Collaborators 9% Sharers
    13. 22. Shooting People Presents: Digital Bootcamp Session Code: #df digibootcamp For FLINK text code + comment to: 07985798172 Use for and
    14. 23. FINDING AN AUDIENCE ONLINE
    15. 24. Why? <ul><li>Deliver a ready made audience </li></ul><ul><li>Its free publicity! </li></ul><ul><li>The tools are quick to set up, easy to use and free </li></ul>
    16. 25. Why?
    17. 26. Why?
    18. 27. Why? <ul><li>EOTL </li></ul><ul><li>Widget 500 installs on facebook alone and 219,000 views </li></ul><ul><li>Twitter 17,000 unique visits </li></ul><ul><li>VOTB </li></ul><ul><li>9% visit from Stumbleupon </li></ul><ul><li>41,000 views of one install of widget </li></ul>
    19. 28. How? <ul><li>Identify Goal </li></ul><ul><li>Plan </li></ul><ul><li>Set Up </li></ul><ul><li>Engage </li></ul><ul><li>Share </li></ul><ul><li>Repeat </li></ul>
    20. 30. WEBSITE BLOG RESOURCES EMAIL SIGNUP Twitter profile Video channels Other blogs Other sites Email Bulletins Facebook Widgets Social Bookmarking
    21. 33.
    22. 36. Effective sites are… <ul><li>dynamic </li></ul><ul><li>concise </li></ul><ul><li>focused </li></ul><ul><li>connected </li></ul><ul><li>useful </li></ul><ul><li>measured </li></ul>
    23. 37. When? <ul><li>Now... </li></ul><ul><li>The earlier you start the bigger the audience will be </li></ul><ul><li>Use the social media tools as part of your research process before the film is completed </li></ul><ul><li>Involve any partners from pre-production or even earlier </li></ul>
    24. 38. How to do it for free...
    25. 39. 1. Get a free website
    26. 41. 2. Measure
    27. 43. 3. Share
    28. 44.
    29. 45. 4. Widgets
    30. 46.
    31. 47. 5. Make it easier
    32. 48.
    33. 49.
    34. 50. Top Tips <ul><li>start early </li></ul><ul><li>use existing tools to make it easier </li></ul><ul><li>measure, measure, measure </li></ul><ul><li>experiment (A/B testing) </li></ul><ul><li>make it easy to share </li></ul><ul><li>make it interesting </li></ul>
    35. 51. pixeco.com [email_address]
    36. 52. Shooting People Presents: Digital Bootcamp Session Code: #df digibootcamp For FLINK text code + comment to: 07985798172 Use for and
    37. 53. Dear Audience, I hereby give Sita Sings the Blues to you. Like all culture, it belongs to you already, but I am making it explicit with a Creative Commons Attribution-Share Alike License. Please distribute, copy, share, archive, and show Sita Sings the Blues. From the shared culture it came, and back into the shared culture it goes.
    38. 54. Diverse Viewing Options
    39. 55. Merchandise
    40. 56. Shooting People Presents: Digital Bootcamp Session Code: #df digibootcamp For FLINK text code + comment to: 07985798172 Use for and
    41. 58. Crowdsourcing Funds
    42. 59. Crowdsourcing Footage
    43. 60. Crowdsourcing Ideas
    44. 61. The People Formerly Known as the Audience
    45. 65. Widgets
    46. 66. Extending the Storytelling Experience
    47. 70. <ul><li>Supporting Artists Without Fighting the Technology </li></ul>
    48. 72. Better Than Free
    49. 73. Online Doc Tools
    50. 74. <ul><li>http://digitalbootcamp.wikispaces.com/ </li></ul>
    51. 75. Shooting People Presents: Digital Bootcamp Session Code: #df digibootcamp For FLINK text code + comment to: 07985798172 Use for and
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