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Digital Bootcamp
 

Digital Bootcamp

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  • 1. active and dynamic - use feeds and video content 2. simple and concise - how quickly can you communicate your message? 3. focused with clear calls to action - what are you trying to achieve? screenings, dvd sales, campaign goals? 4. connected / shareable Google ranking is based on the number of links in to your site get your url out there and swap links 5. a source of valuable resources What will your potential audience find entertaining or useful? They haven’t seen the film yet.
  • 1. active and dynamic - use feeds and video content 2. simple and concise - how quickly can you communicate your message? 3. focused with clear calls to action - what are you trying to achieve? screenings, dvd sales, campaign goals? 4. connected / shareable Google ranking is based on the number of links in to your site get your url out there and swap links 5. a source of valuable resources What will your potential audience find entertaining or useful? They haven’t seen the film yet.
  • 1. active and dynamic - use feeds and video content 2. simple and concise - how quickly can you communicate your message? 3. focused with clear calls to action - what are you trying to achieve? screenings, dvd sales, campaign goals? 4. connected / shareable Google ranking is based on the number of links in to your site get your url out there and swap links 5. a source of valuable resources What will your potential audience find entertaining or useful? They haven’t seen the film yet.
  • 1. active and dynamic - use feeds and video content 2. simple and concise - how quickly can you communicate your message? 3. focused with clear calls to action - what are you trying to achieve? screenings, dvd sales, campaign goals? 4. connected / shareable Google ranking is based on the number of links in to your site get your url out there and swap links 5. a source of valuable resources What will your potential audience find entertaining or useful? They haven’t seen the film yet.
  • 1. active and dynamic - use feeds and video content 2. simple and concise - how quickly can you communicate your message? 3. focused with clear calls to action - what are you trying to achieve? screenings, dvd sales, campaign goals? 4. connected / shareable Google ranking is based on the number of links in to your site get your url out there and swap links 5. a source of valuable resources What will your potential audience find entertaining or useful? They haven’t seen the film yet.
  • 1. active and dynamic - use feeds and video content 2. simple and concise - how quickly can you communicate your message? 3. focused with clear calls to action - what are you trying to achieve? screenings, dvd sales, campaign goals? 4. connected / shareable Google ranking is based on the number of links in to your site get your url out there and swap links 5. a source of valuable resources What will your potential audience find entertaining or useful? They haven’t seen the film yet.
  • 1. active and dynamic - use feeds and video content 2. simple and concise - how quickly can you communicate your message? 3. focused with clear calls to action - what are you trying to achieve? screenings, dvd sales, campaign goals? 4. connected / shareable Google ranking is based on the number of links in to your site get your url out there and swap links 5. a source of valuable resources What will your potential audience find entertaining or useful? They haven’t seen the film yet.
  • 1. active and dynamic - use feeds and video content 2. simple and concise - how quickly can you communicate your message? 3. focused with clear calls to action - what are you trying to achieve? screenings, dvd sales, campaign goals? 4. connected / shareable Google ranking is based on the number of links in to your site get your url out there and swap links 5. a source of valuable resources What will your potential audience find entertaining or useful? They haven’t seen the film yet.

Digital Bootcamp Digital Bootcamp Presentation Transcript

  • Shooting People Presents: Digital Bootcamp Session Code: #df digibootcamp For FLINK text code + comment to: 07985798172 Use for and
  • There Be Monsters
  •  
    • Old White Guys Discovered and Labelled Things
    • Now We All Get To Do It
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    • Convergence Culture
  • Social Media?
  • Wikis Blogging & Vlogging Forums and Groups Content Sharing Social Bookmarking Social Networking Collaboration Communication Opinion & Review User Generated Entertainment Emails/IM
  • website social networks content sharing sites micro blog other websites & blogs blog social book-marking mailout
  • website + social media = engagement & interaction
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  • Shooting People Presents: Digital Bootcamp Session Code: #df digibootcamp For FLINK text code + comment to: 07985798172 Use for and
  •  
    • 90
    1 9
    • 90% Consumers
    1% Collaborators 9% Sharers
  • Shooting People Presents: Digital Bootcamp Session Code: #df digibootcamp For FLINK text code + comment to: 07985798172 Use for and
  • FINDING AN AUDIENCE ONLINE
  • Why?
    • Deliver a ready made audience
    • Its free publicity!
    • The tools are quick to set up, easy to use and free
  • Why?
  • Why?
  • Why?
    • EOTL
    • Widget 500 installs on facebook alone and 219,000 views
    • Twitter 17,000 unique visits
    • VOTB
    • 9% visit from Stumbleupon
    • 41,000 views of one install of widget
  • How?
    • Identify Goal
    • Plan
    • Set Up
    • Engage
    • Share
    • Repeat
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  • WEBSITE BLOG RESOURCES EMAIL SIGNUP Twitter profile Video channels Other blogs Other sites Email Bulletins Facebook Widgets Social Bookmarking
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  • Effective sites are…
    • dynamic
    • concise
    • focused
    • connected
    • useful
    • measured
  • When?
    • Now...
    • The earlier you start the bigger the audience will be
    • Use the social media tools as part of your research process before the film is completed
    • Involve any partners from pre-production or even earlier
  • How to do it for free...
  • 1. Get a free website
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  • 2. Measure
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  • 3. Share
  • 4. Widgets
  • 5. Make it easier
  • Top Tips
    • start early
    • use existing tools to make it easier
    • measure, measure, measure
    • experiment (A/B testing)
    • make it easy to share
    • make it interesting
  • pixeco.com [email_address]
  • Shooting People Presents: Digital Bootcamp Session Code: #df digibootcamp For FLINK text code + comment to: 07985798172 Use for and
  • Dear Audience, I hereby give Sita Sings the Blues to you. Like all culture, it belongs to you already, but I am making it explicit with a Creative Commons Attribution-Share Alike License. Please distribute, copy, share, archive, and show Sita Sings the Blues. From the shared culture it came, and back into the shared culture it goes.
  • Diverse Viewing Options
  • Merchandise
  • Shooting People Presents: Digital Bootcamp Session Code: #df digibootcamp For FLINK text code + comment to: 07985798172 Use for and
  •  
  • Crowdsourcing Funds
  • Crowdsourcing Footage
  • Crowdsourcing Ideas
  • The People Formerly Known as the Audience
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  • Widgets
  • Extending the Storytelling Experience
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    • Supporting Artists Without Fighting the Technology
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  • Better Than Free
  • Online Doc Tools
    • http://digitalbootcamp.wikispaces.com/
  • Shooting People Presents: Digital Bootcamp Session Code: #df digibootcamp For FLINK text code + comment to: 07985798172 Use for and