How to Rock Your Video Marketing


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How to Rock Your Video Marketing

  1. 1. How to Rock Your Video Marketing<br />Webinar<br />Jun 21, 2011<br />
  2. 2. Pixability Video Grader<br />Measures the effectiveness of video marketing:<br /><ul><li>Use of video on company website
  3. 3. SEO results
  4. 4. Effectiveness of company YouTube channel</li></ul>8<br />
  5. 5. What’s Success in Video Marketing?<br />25%<br />The Best:Top Quartile<br />2000 companies<br />sorted by <br />average number<br />of views per YouTube video<br />25%<br />25%<br />25%<br />The Worst:Bottom Quartile<br />
  6. 6. The four steps of video marketing<br />1. Create<br />2. Publish<br />3. Promote<br />4. Track<br />Repeat<br />
  7. 7. Create:The Best Marketers Produce More Videos<br />Online Video Grader Result<br />
  8. 8. Publish: Where To Put Your Video<br />Your Video<br />“Posting”<br />Public video sharing platforms<br />“Hosting”<br />Dedicated player on your site<br />
  9. 9. Posting: Market Share<br />YouTube is by far the dominant platform<br />Special case: Facebook<br />Source:<br />
  10. 10. Hosting: Videos on your Website<br />Online Video Grader Result<br />
  11. 11. Video on Your Website:Hosting Service or YouTube?<br />Hosting Service<br />More control over player<br />Better analytics<br />Higher quality<br />YouTube Player<br />Free<br />Views count for YouTube SEO<br />The most important thing: Put videos on your website where people can find them.<br />
  12. 12. Hosting: Players on Websites<br />Online Video Grader Result<br />
  13. 13. Promote: How Do Your Videos Get Found?<br />30-40% of video views: Search queriesGoogle, YouTube, Bing <br />30% of views:Social sharing on Facebook, Twitter, blogs, etc<br />The rest:Discovered the video right on a website or a video platform<br />© Pixability, Inc.<br />
  14. 14. Video SEO:What can you influence?<br />“Hosted” Videos<br />Dedicated player on your site<br />“Posted” Videos<br />Public video sharing platforms<br />Titles, description texts, search tags, playlists.<br />Participate in the community<br />Get views<br />Search Engine<br />
  15. 15. Search Tags<br />Online Video Grader Result<br />
  16. 16. YouTube Playlists<br />Online Video Grader Result<br />
  17. 17. Using Social Media to Get Views<br />Have a landing page video on your Facebook page<br />Have a follow-up video for “new” fans <br />Use a dedicated video tab<br />
  18. 18. Paid YouTube Campaigns<br />
  19. 19. Video SEO:What can you influence?<br />“Hosted” Videos<br />Dedicated player on your site<br />“Posted” Videos<br />Public video sharing platforms<br />Use video sitemaps<br />One video per page with plenty of text<br />Search Engine<br />
  20. 20. Video Sitemaps<br /><?xml version="1.0" encoding="UTF-8"?><br /><urlsetxmlns="" xmlns:video=""><br /><url><br /> <loc></loc><br /> <video:video><br /> <video:content_loc></video:content_loc><br /> <video:thumbnail_loc></video:thumbnail_loc><br /> <video:title>Video helps you sell more -- Video editing and marketing service</video:title><br /> <video:description>Producing high-quality online video to enhance sales and marketing is now as easy as 1, 2, 3. Video is one of the most effective ways to market your company. It will increase traffic to your site, improve conversion rates and will get you more sales. Professional video used to be expensive, time-consuming and difficult to create. Not any longer. Pixability makes it easy and affordable to produce videos that you can use on your website, on Youtube or on social media sites like Facebook. We will send you an easy-to-use Flip cam, you shoot whatever footage you want, send the cam back in the pre-addressed envelope that we provide and we will give you back professionally done video, with music, transitions, titles and your logo. We will also help you publish your video on platforms like Youtube in the most effective way.</video:description><br /> <video:publication_date>2010-10-26T21:55:10+00:00</video:publication_date><br /> <video:family_friendly>yes</video:family_friendly><br /> <video:duration>46</video:duration><br /> <video:tag>pixability</video:tag><br /> <video:tag>video marketing</video:tag><br /> <video:tag>video editing</video:tag><br /> <video:tag>youtube marketing</video:tag><br /> </video:video><br /></url><br />XML-based file format that tells search engines where your videos live.<br />Needs to be installed on your website by your webmaster. Then notify Google. <br />
  21. 21. One Page Per Video (says Google)<br />
  22. 22. Increasing Conversion Rates<br />Pop-up (for paid YouTube campaigns)<br />Link as first element of description text<br />Plus: Clear call-to-action<br />in the video itself<br />
  23. 23. Pixability Video Marketing Software<br />Easy YouTube channel management<br />One-click upload to YouTube and Facebook.<br />Automatic Video SEO Tips<br />Viewer statistics by email<br />Free Trial:<br />
  24. 24. Think of it as a big flywheel<br />The more regularly you push it forward, the more momentum it will gain.<br />
  25. 25. The Most Important Tips<br />Produce a lot of videos<br />Put them on YouTube and your website. Other platforms are secondary.<br />Use social media to promote them, consider paid YouTube campaigns.<br />Do your SEO homework.<br />Rinse and repeat…<br />
  26. 26.<br />