Young Lions 2013 - Media - LOOSERS

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Team LOOSERS presentation for Young Lions 2013 competition.

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Young Lions 2013 - Media - LOOSERS

  1. 1. 1000 CZK Young Lions 2013 - 17/4/2013 Peter Miûík a Jakub KeslWednesday, April 17, 13
  2. 2. Target groupWednesday, April 17, 13
  3. 3. 3 x How How to reach them? How to attract their attention? How to deliver the message?Wednesday, April 17, 13
  4. 4. Key message 1 000 CZK can help business environment in the Czech republic.Wednesday, April 17, 13
  5. 5. How to reach them? They pay with bigger value banknotes.Wednesday, April 17, 13
  6. 6. How to attract their attention? We choose a medium that matters to them.Wednesday, April 17, 13
  7. 7. How to deliver the message? +QR code + WWW Direct message from TI when you get 1000 CZK banknote in cash.Wednesday, April 17, 13
  8. 8. PartnersWednesday, April 17, 13
  9. 9. Budget 100 000 CZK for POST-IT production & delivery PR potential (both partner and TI)Wednesday, April 17, 13
  10. 10. SummaryWednesday, April 17, 13

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