Twitter Basics


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Ron Kubitz of the PHRA Social Media Committee put together this .ppt for people new to Twitter. This .ppt covers the basics of Twitter including setting up your account and sending your first Tweet.

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Twitter Basics

  1. 1. Twitter 101 for HR Professionals<br />By: Ron Kubitz<br />
  2. 2. Overview<br /><ul><li>Getting Started
  3. 3. Learning the Lingo
  4. 4. Etiquette and Engagement
  5. 5. Twitter’s Most Powerful Feature – Search
  6. 6. Real World HR Examples</li></li></ul><li>
  7. 7. So What is Twitter?<br /><ul><li>A “micro-blogging” platform
  8. 8. Limited to 140 characters
  9. 9. 100+ million users
  10. 10. 200+ million “tweets” per day
  11. 11. 600 million searches per day
  12. 12. Mobile technology big part of success</li></li></ul><li>Setting Up your Account <br /><ul><li>Step 1: Point your browser to
  13. 13. Step 2: Click on “sign up”
  14. 14. Step 3: Complete the four questions:
  15. 15. “Full Name”: This is your real name and it is searchable and visible.
  16. 16. “User Name”: This is the name people will use to follow you. Keep it short.
  17. 17. “Password”: Private and of your choosing.
  18. 18. “Email”: Is private but can also be searchable (if you allow it).
  19. 19. Step 4: Agree to the terms of service
  20. 20. Step 5: Click on “Create my account”</li></li></ul><li>Your Profile <br /><ul><li>Name:
  21. 21. The “full name” you entered upon registration
  22. 22. Can be anything you’d like it to be
  23. 23. Location:
  24. 24. Can either be dynamic or static
  25. 25. Helps to build a sense of localization and community
  26. 26. Web:
  27. 27. The primary non-Twitter destination of your choice
  28. 28. Often includes websites, blogs, LinkedIn profile, etc.
  29. 29. Bio:
  30. 30. You have 160 characters to include anything you’d like.
  31. 31. Think of this as your Twitter resume</li></li></ul><li>Learning the Lingo – The basics<br /><ul><li>“Tweet”
  32. 32. Refers to a single message
  33. 33. “Tweeted” – Can be a verb (alternate use is “Twittering”)
  34. 34. Following/Followers
  35. 35. When you “follow” someone, their tweets will appear in your timeline
  36. 36. When they “follow” you, your tweets will appear in their timeline
  37. 37. @[username]
  38. 38. This is how you communicate directly with someone on Twitter
  39. 39. It’s also how you see who’s been communicating with you
  40. 40. “I had a great time @phra!” would be seen by:
  41. 41. All my followers
  42. 42. @phra account holder
  43. 43. Anyone who searches “phra”…
  44. 44. … and you can click on “@phra” to go directly to that user’s account</li></li></ul><li>The Basics Part II<br /><ul><li>Reply</li></ul>Used to respond to an individual user’s tweets<br />Simply click on the “Reply” button available after each tweet<br /><ul><li>Direct Messages</li></ul>The private messaging platform of Twitter (not searchable)<br />Only effective if both parties are following one another<br />Referred to as “DM” or “Dming” someone<br /><ul><li>Retweets</li></ul>Used when you’d like to broadcast someone’s tweet to your followers<br />Two options:<br />1) You can click on the “Retweet” button available after each tweet<br />2) You can highlight the message and copy and paste it into your “What’s happening?” field<br />Typically appears as – “RT @[username] [tweet]”<br />
  45. 45. More Advanced Concepts<br /><ul><li>Hashtags
  46. 46. A method of tagging a concept, theme, or event within a tweet
  47. 47. Appears as – “#[hashtag]”
  48. 48. For example, the PHRA conference hashtag was “#PHRA”
  49. 49. Each Thursday night a radio program called “#HRHappyHour” is held
  50. 50. If clicked on, triggers a Twitter search for all tweets containing that hashtag
  51. 51. Commonly used to drive community, affinity, and collaboration
  52. 52. Short URLs
  53. 53. Because every character is precious, several URL shortening services have emerged
  54. 54. Takes a very long URL and converts it into a “tiny” version
  55. 55. Some have the ability to track how many people clicked on a particular link
  56. 56. Common services include:
  57. 57.
  58. 58.</li></li></ul><li>More advanced Concepts (con’t)<br />Lists<br /><ul><li>A means of organizing followers
  59. 59. Can use whatever criteria you prefer
  60. 60. If clicked on, only shows the tweets for those users</li></ul>Tweetups<br /><ul><li>Either spontaneous or organized gatherings
  61. 61. Typically have an associated hashtag</li></li></ul><li><ul><li>Be authentic
  62. 62. Be real and remember to think before you tweet!
  63. 63. Attempt to stay professional at all times
  64. 64. Like email, tweets can be misinterpreted without contect.
  65. 65. Followers
  66. 66. Don’t feel obliged to follow everyone who follows you (VALUE)
  67. 67. Seek a balance in your following –to- follower ratio
  68. 68. Don’t be afraid to “unfollow” someone (for any reason)
  69. 69. Take it Offline
  70. 70. Reach out to just one person a week and request a chat
  71. 71. Locate fellow HR pros in your area
  72. 72. Attend a Tweetup</li></ul>Etiquette: Remember – It’s about relationships<br />
  73. 73. Common Etiquette<br /><ul><li>Followers
  74. 74. If someone follows you AND you follow them back
  75. 75. Send them a DM (“direct message”) and thank them for the follow
  76. 76. Avoid the temptation to subscribe to auto-DM services
  77. 77. They will see everything you tweet (so keep that in mind)
  78. 78. Retweets
  79. 79. If one of your tweets is “Rted”, try and thank those people publicly
  80. 80. Feel free to add color commentary to the RT
  81. 81. Without comment this is your implied endorsement of that user and their thoughts or content</li></li></ul><li>This year in Partnership with the SHRM the PHRA will have our first networking “Tweet-Up” event at the social. Join the PHRA for “Tweet-Up” to share news, stories and conference learning’s from the day.<br />October 4, 2011<br />5:00pm – 8:00pm<br />PITTSBURGH MARRIOTT NORTH AT CRANBERRY WOODS<br />100 Cranberry Woods Drive<br />Cranberry Township, Pennsylvania, 16066<br />The “Tweet-Up” registration is included in all Full Conference and Tuesday only registrations. For questions call 412 261-5537<br />