CIOs, chief data officers (CDOs), senior business leaders and information leaders within organizations are increasingly exploring how the pool of customer data can help them gain competitive business advantage. New opportunities are being afforded by the continuing increase of social networking and mobile interaction, coupled with the acceleration in information enabled by cloud-based technologies. Such opportunities, however, are hard to leverage unless steps are taken to establish an effective, cohesive and risk-aware information governance framework.
Review this presentation and learn how establishing an information governance framework will allow your organization to establish new sources of revenue, improve customer engagement, manage risk and increase efficiency of business operations. Find out what your peers in leading organizations are doing to evaluate organizational readiness to establish consistent governance and control across customer information.