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Timing is everything! Improving Direct Mail Campaign Effectiveness
 

Timing is everything! Improving Direct Mail Campaign Effectiveness

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The restructured USPS delivery network contains exciting news for marketers who want to maintain better control over Standard Mail in-home delivery dates, while Full Service IMb creates the ability to ...

The restructured USPS delivery network contains exciting news for marketers who want to maintain better control over Standard Mail in-home delivery dates, while Full Service IMb creates the ability to track this delivery for better call center staffing. In this workshop we will look at ways mailers can leverage Standard Mail Drop Ship for improved and consistent Direct Mail delivery timeframes. We will also investigate strategies for tying Full Service IMb tracking into call centers.

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    Timing is everything! Improving Direct Mail Campaign Effectiveness Timing is everything! Improving Direct Mail Campaign Effectiveness Presentation Transcript

    • Timing is everything! Improving Direct MailCampaign Effectiveness 2013 National Postal Forum San Francisco, California Clint DallyVice President, Product Management
    • $30 in body paint $20 for portion of hotel room $100 in food$40 toward gas (and beer)
    • • How the USPS infrastructure affects Standard Mail Drop Ship• Creating cost effective Drop Ship capabilities• Adding tracing to your Drop Ship—how and why
    • Drop Ship 101Traditional Mail Submission Model Drop Ship Submission Model 1. Mailer gives mail to USPS at a 1. Mailer trucks mail to regional single location USPS facilities 2. USPS distributes and delivers 2. USPS distributes and delivers nationally regionally for a discount
    • Restructured USPS: How it helps mailers Local postal managers can no longer hold Direct Mail for a light mail day
    • Restructured USPS: How it helps mailers
    • Restructured USPS: How it helps mailers
    • Restructured USPS: How it helps mailers
    • How to implement a Drop Ship strategy Use Drop Ship Analytics❶ Software to create a distribution strategy Location Type Savings Notes DNDC (Destination $0.033 per mail 29 locations Network Distribution piece Center) DSCF (Destination $0.043 per mail 312 locations, down Sectional Center piece from 445 two years Facility) ago
    • How to implement a Drop Ship strategy Prepare mail for❷ distribution
    • How to implement a Drop Ship strategy ❸Develop a relationship with a logistics company
    • Adding more value with IMb Tracing™
    • Questions? • Follow us @pitneybowes • This presentation will be available on• Clint Dally Slideshare for download at slideshare.net/pitneybowes clint.dally@pb.com • Visit our Brilliant Communications blog at blogs.pb.com/brilliant- www.pb.com communications