Pitney Bowes SVP & GM, Customer Engagement Solutions Jay Bourland explores the benefits of examining the sum total of each customer's interactions with a company and how these insights can be used to provide a single view—and a one-to-one connection—with each customer.
Key takeaways include:
The customer and market trends that are driving the need for companies to deliver engaging omnichannel experiences
The definition of "true" customer engagement
Strategies for dismantling organizational and technical silos to deliver a holistic customer experience
How companies across different industries are using incremental approaches to drive engagement and are rewarded with powerful business returns
* Slides taken from 1to1® Media webinar broadcast July 15, 2014. View the webinar recording: http://go.1to1media.com/l/36442/2014-06-30/nb4h
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