Postal Address List Hygiene
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Postal Address List Hygiene

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How to cut postage cost through address list hygiene

How to cut postage cost through address list hygiene

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  • 1. Address List Hygiene Clean = Green
  • 2. Direct Mail – Key Focus Areas
    • Increase deliverability
      • Reduce Undeliverable as Addressed (UAA) mail
      • Current on Move Updates
    • Reduce postage costs
    • Increase effectiveness of mailing !!
  • 3. Undeliverable as Addressed Mail 23.5% of all mail has errors that could negatively impact deliverability!
  • 4. Move Related UAA Mail
    • Christensen Study of 9.7 billion pieces UAA mail:
      • 75.8 % Move Related
      • 5.2 % Missing/Incorrect Apt/Ste Numbers
      • 0.1 % Missing/Incorrect Directionals
      • 0.8 % Rural/Highway Contract Box Numbers
      • 4.4 % Missing/Incorrect Street Name/Numbers
      • 0.13% Missing/Incorrect City/St/ZIP
      • 13.6 % Other (Missing Recipient, Illegible Handwritten Address,
      • Deceased, Unclaimed, No Mail Receptacle)
      • Standard Mail ® accounted for 62.8% of all UAA mail!
  • 5. Impact Of UAA Mail
  • 6. C oding A ccuracy S upport S ystem: “Postal Coding” verifies the address falls within a deliverable range , corrects misspellings, adds directionals, and adds required USPS ® Zip Code information. D elivery P oint V alidation : Enhances the integrity of Postal Coding by verifying that the address is an actual Delivery Point according to the USPS ® L ocatable A ddress C onversion S ystem: Service that provides mailers with an automated method of obtaining new addresses when a 911 emergency system has been implemented. Solutions that check the listed addresses and names against the USPS ® NCOA Link ® system. These solutions meet the USPS ® Move Update Standard PHY S I CA L ADD R E S S MOV E S Illustration Source: PBI Address Accuracy
  • 7. Reduce Postage Costs
    • USPS ® -certified addressing solutions improve address accuracy and reduce postage prices by:
      • Standardizing the physical address
      • Assigning the right routing barcode to the address
      • Validating that the recipient resides at the address
      • Sorting the mailpieces for the lowest postage prices possible
      • Preparing the required documentation
  • 8. Address Accuracy Solutions
    • Address Accuracy
    • Pitney Bowes solutions are CASS™ certified
      • Eliminating duplicates
      • Reducing undeliverable addresses
      • Take advantage of pre-sort discounts
        • Savings up to 53%
    • Move Update processing
    • Pre-mailing - VeriMove™ Net solution (via NCOA Link® product)
      • Real time, 24/7 update processing
      • Integrated with mail management software
    • Post-Mailing – Track My Mail Update Pro – ACS™ service
      • Leverages the Intelligent Mail ® barcode
    Pitney Bowes offers a range of addressing solutions to help you reduce UAA mail
  • 9. Address List Hygiene Clean = Green $$$ Bad customer data cost US businesses $611 billion a year plus lost revenue opportunity !! Approx 10 Billion pieces of UAA mail – impact on the environment
  • 10. Questions ?