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Linking print and mail: Enhance the value of your print and mail operation

Linking print and mail: Enhance the value of your print and mail operation



Kevin Marks presentation at the 35th Annual National Government Publishing Association's Conference, September 11, 2012. During session, Kevin discussed ways government agencies can enhance make ...

Kevin Marks presentation at the 35th Annual National Government Publishing Association's Conference, September 11, 2012. During session, Kevin discussed ways government agencies can enhance make their print and mail operations more efficient and effective. Includes case studies from State of Colorado IDS, European Tax Authority, Pennsylvania Higher Education Assistance Agency, US Census Bureau, and the Government Printing Office.



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    Linking print and mail: Enhance the value of your print and mail operation Linking print and mail: Enhance the value of your print and mail operation Presentation Transcript

    • Linking print and mail:Enhance the Value of YourPrint and Mail OperationPresented by: Kevin Marks VP, Global Product Management and Marketing, Production Print, Pitney Bowes 1
    • How do you balance your priorities?Efficient Effective 2
    • Gain efficiency and effectiveness forevery communication Ensure Produce more work compliance and in-house; process Integrity new types of jobs Multichannel delivery Decreasing mail including electronic, volume means physical and hybrid shorter run lengths Press to control postal, labor and production costs Add important messages in near Communicate more real-time clearly to accelerate payment, call to action 3
    • Today’s business imperativesHow will I make my print and mail operationsmore valuable?Aggressive cost Which tasks or steps within mymanagement and control operation don’t create value? How can I reduce FTEs?Operational productivity How can I drive more results and improve SLAs?Offer enhanced services Offer more capabilities? Communicate more clearly? Add relevant messages? 4
    • The document of the future (today) All created with 100% variable data Comingled processing Application template Form Document design Personalized, Transactional data targeted insert Personalized,targeted onsert Personalized, targeted on-envelope message 5
    • Customer Communications ManagementUnderstand Customers Manage Communications Improve Customer Experience Make messages Communicate with customers the Build relations personal way they prefer based on experiences Profiling & Data Prep & Document Multichannel Customer Response Customer Interaction & Segmentation Composition Output Management Response Analysis Physical Enterprise Retail Database Call Center Data Integration Mail Mail Postal & Composition Print Finishing Sortation Service Web Location Intelligence Document Output Archive Channel Management Optimization Predictive Analytics Automated Response Campaign Customer e-presentment/email Mobile Digital Effectiveness Segmentation Mailbox Hybrid Mail - Office documents Digital 6
    • High level existing workflows Print White Offset Forms Digital Paper Printer (& storage) Printer Envelope Mail Mail Finishing Sorting White Envelope Branded, Windowed Envelopes Printer Envelopes (& storage) Insert Offset Preprinted White Printer Insert Paper 7
    • Integrate print and mail When you integrate print and mail processes and workflow, you gain high level synergies:  reducing costs  creating efficiencies  improving the quality  adding value to your customer communications 8
    • High level future workflow (Today) Presort Software Form Stock Overlay Software Insert Imposition Software X X Print White Offset Forms Digital Paper Printer (& storage) Printer Envelope X X Mail Finishing Mail Sorting White Envelope Branded, Windowed Envelopes Printer Envelopes (& storage) X Insert X X X Merging Inline Envelope Printing Offset Preprinted White Printer Insert Paper 9
    • Total process optimization Seamless application migration and enhancements add significant value to your business Add color variable print to the outside of envelope Print checks Capitalize on with MICR relationship-building Migrate to full TransPromo and color without personalized inserts compromise Eliminate pre-printed shellstransitioning to a white paper environment 10
    • Government ApplicationWhite Paper Factory SolutionIntegrate print and mail to cost effectively produce personalized, fullcolor statements and envelopes to drive results for your businessPrint comingled Add relevant messages Assemble envelope wrapsstatements and on the statement and and print inline during mailenvelopes in full color envelope finishing 11
    • Government ApplicationWhite Paper FactoryAdd color and personalization to the envelope Increase Operational Efficiencies & Savings  Standardize envelopes & reduce material & inventory costs  Reduce postage  Increase system productivity & uptime  Increase job integrity Increase Revenues  Relevant Envelope Transpromo messaging base  Easily change messaging without impacting production  Draw customers to Call Center or website. 12
    • Recipe for linking print and mail • Upstream in • Upstream at postal composition prep (CASS, PAVE, • Downstream in Manifest…) output management • Downstream in print Stream output management- engineering Call postal Presort Apply form application co- stock mingled overlay jobs together Add Add inline envelope high quality messaging inkjet and printing to • Upstream document intelligence • Upstream at the composition process finishing time of file creation to finishing • Downstream • Downstream in • Add or configure output management additional inserter integrity solution input for merging 13
    • Take a new approach to loweringoperational costs State of Colorado IDS established itself as a full- service document management/ publishing agency. “We…are no longer viewed as the mailroom, but rather a key strategic partner to all of our customers in local municipalities, counties and state agencies“ said IDS Northern Regional Manager, Mike Lincoln, upon accepting the IPMAs 2012 Mail Center of the Year award.  Saved an estimated $1.6 million in postage with the installation of a new Pitney Bowes Olympus® letter sorter that allows for 5 digit presorting.  Increased productivity by 30% using a new inserter, letter sorter and inkjet printer.  Gained postage discounts by presorting flats with the new Pitney Bowes EZ Flats system.I AM NOT JUST A MAILROOMI AM A STRATEGIC PARTNER 14
    • Move to a White Paper Factoryfor greater efficiency and effectiveness European Tax Authority wanted to streamline their print and mail operation while adding capabilities that would allow them bring in work from other service areas. Moving to White Paper Factory allowed them to consolidate to a single facility, reduce of the total number of resources, decrease postage spend, all while adding more capabilities that let them bring more work in house.  Print variable data, high-quality color communications using IntelliJet® 20 Printing Systems  Gain end-to-end system integrity using Production Intelligence® Output Management and ADF software  Standardized to only plain white envelopes using Print+ Messenger™ to onboard new agencies more easilyNOW PRINT AND MAIL ISLESS TAXING 15
    • Create a stronger, more competitiveprint and mail operationPHEAA (Pennsylvania Higher Education AssistanceAgency) wanted a stronger, more competitiveorganization. They turned to customer communicationsmanagement specialists Pitney Bowes, who helpeddesign and implement a solution for greater efficiencyand integrity. “We are saving substantial sums inpostage, paper and labor, and the closed-loopprocessing system vastly improves accuracy.” Mailstream Productivity Series and Flexible Productivity Series Inserter systems with file based processing greatly improved efficiency and accuracy. DFWorks® Postage Accounting, Production Workflow and Document Lifecycle Tracking manage productivity, postage spend BE EFFICIENT and track each mailpiece. AND EFFECTIVE 16
    • Data-driven direct mail boosts responseand lowers costsWith a mandate to count everyone in the country, theU.S. Census Bureau and the Government PrintingOffice (GPO) used a data-driven approach to directmail that yielded stronger results and dramaticsavings. “ Our ability to turnaround a replacementmailing in a matter of days yielded an additional 3.7million returns—which saved $200 million in fieldcosts.” James Marsden, Program Manager – Printand Mail Distribution, U.S. Census Bureau  Pitney Bowes made it possible with integrated automation including the FlowMaster® inserter, iSite™ Vision system and Olympus® mail sorting solutions.MAKE EVERYCOMMUNICATION COUNT 17
    • Linking print and mailcan help you Gain greater postal densities and work share discounts Lower material costs Less setup/changeover Lower production overhead Lessen inventory management Increase productivity merging jobs and streamlining workflow Leverage lean manufacturing/workcell optimization and expertise Enhance the services you provide your clients 18
    • A brilliant statementfor your bottom lineFor more information, visit www.pb.com 19
    • Thank youKevin MarksVice President, Global ProductManagement and MarketingProduction PrintPitney Bowes Document MessagingTechnologies37 Executive DriveDanbury, CT 06810-4148Tel: 203-796-6771kevin.marks@pb.com 20