MAILCOM 2012 - Washington, DC. - April 15-18Course #: MP258: Linking Print and Mail a Strategic ImperativeTitle: Linking P...
Trends                                                            Cost pressures                                          ...
Today’s business imperativesHow will I make my print and mail operationsmore valuable?Aggressive cost                    W...
The document of the future (today                     All created with 100% variable data            TIM                  ...
Customer Communications ManagementUnderstand Customers                                    Manage Communications           ...
Print               High level existing workflows            White     Offset     Forms           Digital            Paper...
Integrate print and mailWhen you integrate print and mail processes andworkflow, you gain high level synergies:reducing co...
High level future workflow (Today)                                          Presort Software                              ...
Total process optimization    Seamless application migration and enhancements    add significant value to your business   ...
Recipe for linking print and mail MAILCOM 2012 - Washington, DC. - April 15-18
Strategy for Success:                    testing customer innovation  Create 100% variable data, targeted campaigns levera...
Linking print and mail                can help youMAKE IT PERSONALAND EFFECTIVEPrinting information about relevant health ...
Linking print and mail                can help you…BUILD STRONGER CUSTOMERRELATIONSHIPSProduce high quality, cost-effectiv...
Linking print and mailcan help you MAILCOM 2012 - Washington, DC. - April 15-18
MAILCOM 2012 - Washington, DC. - April 15-18Thank youQuestions / DiscussionKevin MarksVice President, Global Product Manag...
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Linking Print and Mail a Strategic Imperative

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Presented by Pitney Bowes Kevin Marks at MAILCOM 2012 in Washington, DC on April 16, 2012. Today's organizations are faced with many different trends that affect their print and mail operations, including an increasing demand for personalization, multi channel requests, and pressure to drive down costs. Learn how linking print and mail can help your organization add value to its communications while also reducing your overall costs.

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Linking Print and Mail a Strategic Imperative

  1. 1. MAILCOM 2012 - Washington, DC. - April 15-18Course #: MP258: Linking Print and Mail a Strategic ImperativeTitle: Linking Print and Mail a Strategic ImperativeScheduled For: Monday, April 16, 2012, Round Five, 12:45-1:45 PPresented By: Kevin Marks Pitney Bowes Please be courteous to others and turn all communication devices to silent mode
  2. 2. Trends Cost pressures •Postage Increasing •Production Costs personalization •Labor (one to one) Job varietyVolume decreases increasing-moreand shorter run productslengths Multichannel delivery: Electronic, physical and hybridContinued focus oncustomer retention Increase focus on More opportunity for revenue enhancement value add MAILCOM 2012 - Washington, DC. - April 15-18
  3. 3. Today’s business imperativesHow will I make my print and mail operationsmore valuable?Aggressive cost Which tasks or steps within mymanagement and control operation don’t create value? How can I reduce FTEs?Operational productivity How can I drive more results and improve SLAs?Mail as a new source Grow customer retention and loyalty?for corporate revenues Optimize cross sell / up sell? MAILCOM 2012 - Washington, DC. - April 15-18
  4. 4. The document of the future (today All created with 100% variable data TIM Application template GUERRA Form Document design Transactional data Personalized, targeted insert Personalized,targeted onsert Personalized, targeted “ensert” MAILCOM 2012 - Washington, DC. - April 15-18
  5. 5. Customer Communications ManagementUnderstand Customers Manage Communications Improve Customer Experience Make messages  Communicate with customers the  Build relations  personal way  they prefer based on  experiences Profiling & Data Prep & Document Multichannel Customer Response Customer Interaction & Segmentation Composition Output Management Response Analysis Physical Enterprise  Retail Database Call Center Data Integration Mail  Mail  Postal  & Composition Print Finishing Sortation Service Web Location Intelligence Document  Output  Archive Channel  Management Optimization Predictive  Analytics Automated  Response Campaign  Customer  e‐presentment/email Mobile Digital  Effectiveness Segmentation Mailbox Hybrid Mail ‐ Office documents Digital MAILCOM 2012 - Washington, DC. - April 15-18
  6. 6. Print High level existing workflows White Offset Forms Digital Paper Printer (& storage) PrinterEnvelope Mail Mail Finishing Sorting White Envelope Branded, Windowed Envelopes Printer Envelopes (& storage)Insert Offset Preprinted White Printer Insert Paper MAILCOM 2012 - Washington, DC. - April 15-18
  7. 7. Integrate print and mailWhen you integrate print and mail processes andworkflow, you gain high level synergies:reducing costscreating efficienciesimproving the qualityadding value to your customer communications MAILCOM 2012 - Washington, DC. - April 15-18
  8. 8. High level future workflow (Today) Presort Software Form Stock Overlay Software Insert Imposition Software X XPrint White Offset Forms Digital Paper Printer (& storage) PrinterEnvelope X X Mail Finishing Mail Sorting White Envelope Branded, Windowed Envelopes Printer Envelopes (& storage) XInsert X X X Merging Inline Envelope Printing Offset Preprinted White Printer Insert Paper MAILCOM 2012 - Washington, DC. - April 15-18
  9. 9. Total process optimization Seamless application migration and enhancements add significant value to your business Add color variable print to the outside of envelope Print checks Capitalize on with MICR relationship-building Migrate to full TransPromo and color without personalized inserts compromise Eliminate pre-printed shellstransitioning to a white paper environment MAILCOM 2012 - Washington, DC. - April 15-18
  10. 10. Recipe for linking print and mail MAILCOM 2012 - Washington, DC. - April 15-18
  11. 11. Strategy for Success: testing customer innovation Create 100% variable data, targeted campaigns leveraging integrated print and mail as part of your CCM strategy Testing, Color Overflow, Business Recovery Composition Printing Mailing 4/4 1200 x 600 DPI ColorProduction Lifecycle Printstream Strategy Engineering High Integrity Segmentation Inserting Test Design Possible Entry Points Response Possible Output Points Analysis and Metrics MAILCOM 2012 - Washington, DC. - April 15-18
  12. 12. Linking print and mail can help youMAKE IT PERSONALAND EFFECTIVEPrinting information about relevant health issues and new clinic announcementsdirectly on patient statements helps to strengthen the provider and patient relationship andprovides an economical method of communication by eliminating the need to print and mailseparate letters.Emdeon, a leading provider of healthcare revenue and payment cycle management, clinicalinformation exchange solutions and patient billing & payment services, relies on PitneyBowes’ technology to get the job done on a massive scale, to the most stringent standards for speed,accuracy and quality. IntelliJet™ 30 Printing Systems, Emdeon can now print 100% variable data statements invibrant color without the expense of pre-printed forms. With our high-speed inserting systems, they can assemble and insert as many as 185,000documents in a single shift. Production Intelligence® software optimizes workflow and provides a real-time, end-to-endview of the entire process, right down to the integrity of each mailpiece."We help providers receive payments faster, and we assist with claims management and insurance eligibility by making surethe right information is on the statement, that it gets inserted into the correct envelope, and that it reaches the patient’s dooras soon as possible. Pitney Bowes helps us make that happen.” --Director of customer service MAILCOM 2012 - Washington, DC. - April 15-18 12
  13. 13. Linking print and mail can help you…BUILD STRONGER CUSTOMERRELATIONSHIPSProduce high quality, cost-effective and personallyrelevant communications that drive business results.Over 50 Million people worldwide have chosen this large supplemental insurance company because of their commitmentto providing customers with the confidence that comes from knowing they have assistance in being prepared for whateverlife may bring.Today, this company prints colorful, concise messages right on their monthly statements leveraging this monthly customercommunication as powerful customer engagement vehicle and potent cross-sell media. Pitney Bowes® Production Intelligence® Output Management software integrates print and mail with one streamlinedplatform for unprecedented process integration and control, greater print and mail precision and end-to-end system integrity. Pitney Bowes® IntelliJet™ 20 Printing System produces 100 percent variable data, high-quality colorful, customercommunications that are as engaging as they are effective to produce.This large supplemental insurance company can now add relevant benefit information as well as targeted offers for othertypes of policies directly to their customer communications. Multiply this by 400,000 statements per month and growing andits a potent cross-sell channel. MAILCOM 2012 - Washington, DC. - April 15-18 13
  14. 14. Linking print and mailcan help you MAILCOM 2012 - Washington, DC. - April 15-18
  15. 15. MAILCOM 2012 - Washington, DC. - April 15-18Thank youQuestions / DiscussionKevin MarksVice President, Global Product Management and MarketingProduction PrintPitney Bowes Document Messaging Technologies37 Executive DriveDanbury, CT 06810-4148Tel: 203-796-6771kevin.marks@pb.com
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