Linking Print and Mail: Transitioning to a White Paper Factory

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Kevin Marks, VP of Global Marketing & Product Management at Pitney Bowes, was a featured speaker at Graph Expo 2012. His presentation focused on the fundamental benefits of linking print and mail, …

Kevin Marks, VP of Global Marketing & Product Management at Pitney Bowes, was a featured speaker at Graph Expo 2012. His presentation focused on the fundamental benefits of linking print and mail, along with the new print and software strategies that can help mailers successfully transition to a White Paper Factory™ workflow.

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  • For communications to make a positive impact on your business, every message must be relevant, accurate and influential. Success for most marketing and operations organizations depends upon finding the right balance of efficiency and effectiveness. This Webinar will reveal several strategies and technology tools that can help you to: Add more value to printed communications to deliver higher customer engagement Leverage your transactional communications as part of a multi-channel strategy that drives revenue Create a lean manufacturing environment that will help you eliminate waste and lower costs
  • Transactional statements are a trusted, and valued communication channel; studies have shown over 95% get opened and read for 1- 3 minutes. There is a tremendous opportunity for your marketing organization to leverage this important monthly appointment with your customers adding cross-sell and upsell offers and other valuable information that is relevant to your customers.
  • As print and mail operations leaders, you know how important to deliver essential communications; Deliver required information reliably and on time, at any volume, with less cost and complexity.
  • As all marketers know, it can costs 6 -7 time more to attract new customers than to nurture an existing one…
  • To effectively strengthen customer relationships you need to understand your individual customers and markets better—to drive higher sales, better service and more profitable relationships.
  • Our CCM strategy is to provide hardware, software and service offerings that help our customers communicate with their customers in more personal, relevant ways. We believe CCM delivers higher value to our customers because it helps them get better business results  In order to execute this strategy we must provide a range of physical, digital and hybrid solutions We will accelerate our investments to grow our software and digital capabilities
  • Over 50 Million people worldwide have chosen Aflac insurance because of their commitment to providing customers with the confidence that comes from knowing they have assistance in being prepared for whatever life may bring. Today, Aflac prints colorful, concise messages right on their monthly statements leveraging this monthly customer communication as powerful customer engagement vehicle and potent cross-sell media.Pitney Bowes® Production Intelligence® Output Management software integrates print and mail with one streamlined platform for unprecedented process integration and control, greater print and mail precision and end-to-end system integrity. Pitney Bowes® IntelliJet™ 20 Printing System produces 100 percent variable data, high-quality colorful, customer communications that are as engaging as they are effective to produce. Aflac can now add relevant benefit information as well as targeted offers for other Aflac policies directly to their customer communications. Multiply this by 400,000 statements per month and growing and it's a potent cross-sell channel.
  • Fenske Media Corporation one of the pioneers in one-to-one (1:1) consumer communications—uses Print+ Messenger inline envelope printing to produce colorful communications that break through the noise and deliver real results for their clients.Fenske Media helps their clients to send direct mail and other types of marketing communications. Printing colorful, high quality messages directly on envelopes helps to strengthen the customer relationship ,and provides an economical method of communication by eliminating the need to pre-printed envelopes. Going forward, Fenske will be offer the ability to add highly targeted, more relevant messages and graphics.

Transcript

  • 1. Kevin Marks Pitney Bowes LINKING PRINT AND MAIL: TRANSITIONING TO A WHITE PAPER FACTORYOctober 8, 2012 Xplor at Graph Expo 1
  • 2. • Enhance communications to deliver higher customer engagement and response• Leverage the transactional communications as part of a multi-channel strategy to drives revenue• Create a lean manufacturing environment that will help you eliminate waste and lower costs 2
  • 3. I GOT SOMEONE ELSES STATEMENT IN MY MAILOctober 8, 2012 Xplor at Graph Expo 3
  • 4. I WONDER WHO GOT MINE 4October 8, 2012 Xplor at Graph Expo 4
  • 5. I AM FINE WITH IMPORTANT OFFERSOctober 8, 2012 Xplor at Graph Expo 5
  • 6. AS LONG AS THEY ARE IMPORTANT TO MEOctober 8, 2012 Xplor at Graph Expo 6
  • 7. How will I make my print and mail operations more valuable? Aggressive cost Which tasks or steps within my management and control operation don’t create value? How can I reduce FTEs? Operational productivity How can I drive more results and improve SLAs? Offer enhanced services Offer more capabilities? Communicate more clearly? Add relevant messages?October 8, 2012 Xplor at Graph Expo 7
  • 8. Customer Communications ManagementUnderstand Customers Manage Communications Improve Customer Experience Make messages Communicate with customers the Build relations personal way they prefer based on experiences Profiling & Data Prep & Document Multichannel Customer Response Customer Interaction & Segmentation Composition Output Management Response Analysis Physical Enterprise Retail Database Call Center Data Integration Mail Mail Postal & Composition Print Finishing Sortation Service Web Location Intelligence Document Output Archive Channel Management Optimization Predictive Analytics Automated Response Campaign Customer e-presentment/email Mobile Digital Effectiveness Segmentation Mailbox Hybrid Mail - Office documents Digital October 8, 2012 Xplor at Graph Expo 8
  • 9. When you integrate print and mail processes and workflow, you gain high level synergies to: • reduce costs • create efficiencies • improve the quality • add greater value to your customer communicationsOctober 8, 2012 Xplor at Graph Expo 9
  • 10. Total process optimization Seamless application migration and enhancements add significant value to your business Add color variable print to the outside of envelope Print checks with Capitalize on MICR relationship-building Migrate to full color TransPromo and without personalized inserts compromise Eliminate pre-printed shellstransitioning to a white paper environment October 8, 2012 Xplor at Graph Expo 10
  • 11. White Paper Factory™ Solution Integrate print and mail to cost effectively produce personalized, full color statements and envelopes to drive results for your businessPrint comingled statements Add relevant messages on Assemble envelope wraps andand envelopes in full color the statement and envelope print inline during mail finishing October 8, 2012 Xplor at Graph Expo 11
  • 12. Recipe for linking print and mail • Upstream in • Upstream at postal composition prep (CASS, PAVE, • Downstream in output Manifest…) management print • Downstream in output Stream engineering Presort management- Call postal application co- Apply form mingled stock overlay jobs together Add inline Add envelope high quality messaging and inkjet printing intelligence to • Upstream document to finishing finishing • Upstream at the time composition process of file creation • Downstream • Downstream in output • Add or configure management integrity additional inserter solution input for mergingOctober 8, 2012 Xplor at Graph Expo 12
  • 13. Produce color, personalized statements that drive business resultsAflac can now add relevant benefit information as well as targeted offers for other types ofpolicies directly to their customer communications. Multiply this by 400,000 statements permonth and its a potent cross-sell channel. – Produce variable data, high-quality colorful, communications using IntelliJet™ 20 Printing System – End-to-end system integrity using Production Intelligence® Output Management software Before: Monochrome form After: Personalized colorOctober 8, 2012 Xplor at Graph Expo 13
  • 14. Increase response rates and build stronger customer loyalty Fenske Media Corporation produces colorful marketing communications that break through the noise and deliver real results for their clients. • Print colorful, high quality messages directly on envelopes using Print+ Messenger™ • Eliminate pre-printed envelopes to drive down cost per mailpiece • Ability to leveraging more personalized messages and graphics in the futureOctober 8, 2012 Xplor at Graph Expo 14
  • 15. Linking print and mail can help you… • Lower material costs and inventory management • Lower production overhead • Increase productivity merging jobs and streamlining workflow • Leverage lean manufacturing/workcell optimization and expertise • Gain greater postal densities and work share discounts • Enhance the services you provide your clients • Produce targeted, relevant statements in full color • Deliver greater value with every customer communicationOctober 8, 2012 Xplor at Graph Expo 15
  • 16. A brilliant statementfor your bottom lineQuestions?
  • 17. Kevin Marks Pitney Bowes Document Messaging Technologies 203 976 6771 Kevin.marks@pb.com www.pb.com LINKING PRINT AN AND MAIL: TRANSITIONING TO A WHITE PAPER FACTORYOctober 8, 2012 Xplor at Graph Expo 17