Intelligent Mail Technology Meets Business Objectives                  Alison HallDirector Client Services - Direct Mail S...
Key Dates for Intelligent Mail®January, 2014 Full Service Intelligent Mail® compliance Unique IM® BC for mailpieces and ...
Intelligent Mail® Compliance          Benefits                                      Threats Continued automation         ...
Fail to Plan…Plan to Fail January 2014 is coming and Full Service IMb is mandatory Must ask key questions now!    What ...
Business Needs                                          Data RequiredBusin                  IMB          Delivery    Job  ...
Fail to Plan…Plan to Fail Must ask key questions now!    What are company and department objectives?    Which Departmen...
Know your Resource Channels USPS Contacts       USPS National Customer Support Center 1-800-238-3150       Local Busine...
MARKETAPPLICATION              8
Intelligent Mail®: Project In-Home Delivery Dates Compare targeted in-home dates to actual in-home dates  provided by con...
Intelligent Mail®: Choose Best Delivery Method Mailing First-Class™ because it’s more dependable? Yes, Standard Mail® ta...
Intelligent Mail®:                   Manage Multi Channel Marketing   Coordinate other multi-channel activities such as mo...
Intelligent Mail®:                                           Transactional Mail Strategic AnalyticsUse the Intelligent Mai...
Intelligent Mail®: Timely Customer Service                                             13
Intelligent Mail®: Educated Business Decisions                                                 14
Intelligent Mail®: Educated Business Decisions                                                 15
Intelligent Mail®: Reduce Fraud                                  16
Intelligent Mail®: Mitigate Risk                                   17
Intelligent Mail®: Meet Compliance Needs                                           18
Intelligent Mail®: Postage Optimization                                          19
23 Ways to Benefit from Intelligent Mail DataOptimize Call Center       Target In- Home Dates       Reach more customers,S...
Questions?                 Alison HallClient Services Director-Direct Mail Solutions       Pitney Bowes Presort Services  ...
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Intelligent Mail Techology Meets Business Objectives

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Today's mailer has more information at their fingertips than ever before. Regardless of class or volume, or whether using a services provider or internal process, Intelligent Mail technology allows maximum information to suit varied mailer strategies. Needs may include tracking incoming or outgoing mail or understanding how mail moves through the delivery process. Understand if there are gaps in pieces produced and pieces mailed. Learn what others have found to be an information rich tool. Take away information to boost your mail operation results.

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Intelligent Mail Techology Meets Business Objectives

  1. 1. Intelligent Mail Technology Meets Business Objectives Alison HallDirector Client Services - Direct Mail Solutions Pitney Bowes Presort Services National Postal Forum San Francisco CA
  2. 2. Key Dates for Intelligent Mail®January, 2014 Full Service Intelligent Mail® compliance Unique IM® BC for mailpieces and handling Electronic submission of postal documentation Electronic scheduling of drop shipments 2
  3. 3. Intelligent Mail® Compliance Benefits Threats Continued automation  January 2014 compliance discounts date Enabler for increased  Electronic documentation visibility of mail delivery will be required Required for participation in future USPS incentives* ROI  Lower postage costs  Ability to participate in future incentives  Increased visibility of mail delivery  And more… *Requires submission of electronic documentation 3
  4. 4. Fail to Plan…Plan to Fail January 2014 is coming and Full Service IMb is mandatory Must ask key questions now!  What are company and department objectives?  Which departments can benefit? 4
  5. 5. Business Needs Data RequiredBusin IMB Delivery Job Acct Doc Remit RemitGroup Application Data Confirm Predict ACS # Name # Data IMBC $ Discounts  MAIL Job Tracking    Job Delivery    Campaign Mgmt    MKTG Call Center Plan      SVS Piece Queries        LEGAL Proof of Mailing      Cash Flow      FIN Collections          Cancellations      BUS UAA reduction      5
  6. 6. Fail to Plan…Plan to Fail Must ask key questions now!  What are company and department objectives?  Which Departments can benefit?  Determine what is needed!  Online access  Reports needed  IT resources needed  Internal or External assistance Know your Resource Channels 6
  7. 7. Know your Resource Channels USPS Contacts  USPS National Customer Support Center 1-800-238-3150  Local Business Mail Acceptance Websites  www.pe.usps.gov  www.ribbs.usps.gov  www.usps.com Industry Resources can guide you  Mail Services Providers  Industry Vendors  Mail Services Consultants 7
  8. 8. MARKETAPPLICATION 8
  9. 9. Intelligent Mail®: Project In-Home Delivery Dates Compare targeted in-home dates to actual in-home dates provided by confirm scans. 9
  10. 10. Intelligent Mail®: Choose Best Delivery Method Mailing First-Class™ because it’s more dependable? Yes, Standard Mail® takes longer to get delivered- but smart mailers are saving by using tracking data to better plan mail dates and monitor delivery. 10
  11. 11. Intelligent Mail®: Manage Multi Channel Marketing Coordinate other multi-channel activities such as mobile messaging and emails based upon projected in-home dates. Account Projected Name Address City St DestZip Number In-HomeDate Bob Smith 2424 Smith Way Minneapolis MN 55427634646 123456 02-01-2011 Walter Chandler 5643 Oxford Dr Crystal MN 55428512310 456754 02-01-2011 Mark Jones 6742 Barker St. Minneapolis MN 55435563053 423643 02-01-2011 Scott Brown 3245 West Ave Rochester MN 55901010504 675642 02-01-2011 Mary Bell 7542 Orange St Rochester MN 55901582822 645242 02-01-2011 Joseph Tuttle 8643 Blake Rd Rochester MN 55901760515 386432 02-01-2011Triggers other multi channel activity such as:  Phone  Email  Text messages 11
  12. 12. Intelligent Mail®: Transactional Mail Strategic AnalyticsUse the Intelligent Mail barcode to track inbound and outbound mail toknow when the recipient received the mail and then sent a remittance. Elapsed Days In-home to First Remit Scan Customer payment behavior analyses 800,000 100.0000%  Identify in-home to remittance response time 700,000 90.0000% 80.0000%  Predict cash flow and necessary processing support  Establish production to minimize remittance time 600,000 70.0000% 500,000 60.0000% Piece Count 400,000 50.0000% 300,000 40.0000% Lockbox float efficiency analyses 30.0000% 200,000 20.0000% Elapsed days between receipt of 100,000 10.0000% statement and remittances 0 0.0000% 0 2 4 6 8 10 12 14 16 18 20 22 24 26 28 30 3 Day USPS SLA USPS SLA Elapsed Days 3 Day Piece Count cumulative percentage 54% 14% USPS Performance on Remittances 2 Day 32% 66% 2 Day  Optimize use and location of Lockbox operations to improve cash flow 1 Day 4% 1 Day 20% (improve control, performance, and Customer Lockbox Customer predictability) Location Distance Location Location Distance Lockbox Location 12
  13. 13. Intelligent Mail®: Timely Customer Service 13
  14. 14. Intelligent Mail®: Educated Business Decisions 14
  15. 15. Intelligent Mail®: Educated Business Decisions 15
  16. 16. Intelligent Mail®: Reduce Fraud 16
  17. 17. Intelligent Mail®: Mitigate Risk 17
  18. 18. Intelligent Mail®: Meet Compliance Needs 18
  19. 19. Intelligent Mail®: Postage Optimization 19
  20. 20. 23 Ways to Benefit from Intelligent Mail DataOptimize Call Center Target In- Home Dates Reach more customers,Staffing more oftenLeverage life event Reduce talk time Reduce non-order in-triggers bound callsMake better fee waiver Prevent missed Reduce Cancellationsdecisions communications Manage risks and decrease fraudGenerate low-cost proof Avoid unnecessary Reduce costs on returnedof mailings remains mailExpedite invoicing Improve lockbox analytics Predict cash flow more accuratelyCollect more effectively Maximize discounts Safeguard revenuesEnsure compliance Strengthen the customer Synchronize multi-channel experience communicationsAnalyze customersegments 20
  21. 21. Questions? Alison HallClient Services Director-Direct Mail Solutions Pitney Bowes Presort Services 816-221-9003 Alison.hall@pbpresortservices.com 21

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