Intelligent Channel Preference Execution with a White Paper Factory™

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Today’s savvy consumers expect to choose both how they will receive information from you and how they will communicate back. As the available communication channels for transactional data increases, the behind the scenes work in the mailroom—now the “customer communications room”—has become more difficult to execute. This new complexity, however, also brings new opportunities to streamline your operations and save money. Join Pitney Bowes as we review how a White Paper Factory™ platform can help you intelligently execute your multi-channel requirements.

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Intelligent Channel Preference Execution with a White Paper Factory™

  1. 1. Intelligent ChannelPreference Executionwith a White Paper Factory™Presented by: Joe Eremita Product Marketing Manager, Pitney Bowes DMT Software Solutions Candice Russell Marketing Manager, Pitney Bowes DMT Software and Sorting Solutions 1
  2. 2. Print and mail trends Cost pressures • Postage Increasing • Production Costs personalization • Labor (one to one) Job varietyVolume decreases increasing-moreand shorter run productslengths Multichannel delivery: Electronic, physical and hybridContinued focus oncustomer retention More opportunity for Increase focus on value add revenue enhancement 2
  3. 3. Today’s business imperativesHow will I make my print and mail operationsmore valuable?Aggressive cost Which tasks or steps within mymanagement and control operation don’t create value? How can I reduce FTEs?Operational productivity How can I drive more results and improve SLAs?Mail as a new source Grow customer retention and loyalty?for corporate revenues Optimize cross sell / up sell? 3
  4. 4. It’s not that consumers “need”multi channel choices…IT’S THAT THEY EXPECT IT! 4
  5. 5. Intelligent Channel Preference Executionwith a White Paper Factory™Agenda White Paper Factory: “Just the basics please” White Paper Factory behind the scenes Cool things you can do Best practices to consider 5
  6. 6. White Paper Factory™ basics:Traditional non-WPF workflow Print White Offset Forms Digital Paper Printer (& storage) Printer Envelope Mail Mail Finishing Sorting White Envelope Branded, Windowed Envelopes Printer Envelopes (& storage) Insert Offset Preprinted White Printer Insert Paper 6
  7. 7. White Paper Factory™ basics:New WPF workflow Form Stock Overlay Software Insert Imposition Software X X Print White Offset Forms Digital Paper Printer (& storage) Printer Envelope X X Mail Finishing Mail Sorting White Envelope Branded, Windowed Envelopes Printer Envelopes (& storage) X Insert X X X Merging Inline Envelope Printing Offset Preprinted White Printer Insert Paper 7
  8. 8. White Paper Factory™ basics:New WPF workflow Print White Digital Paper Printer Envelope Mail Finishing White Envelopes Merging Inline Envelope Printing 8
  9. 9. White Paper Factory™ basics:New WPF workflow with wrapping Print White Digital Paper Printer Mail Finishing 9
  10. 10. As the physical processgets simpler andsimpler… CHECK OUT BEHIND THE SCENES 10
  11. 11. White Paper Factory™ behind the scenes:Traditional non-WPF workflow Insert / Production Print Finishing MailpieceApplicationsJob 1 Document Output Composition Management Record to Page Page to Page Integrity Control Integrity Control Documents Page to Sheet Sheet to Mailpiece Integrity Control Integrity Control 11
  12. 12. White Paper Factory™ behind the scenes:New WPF workflow 12
  13. 13. White Paper Factory™ behind the scenes:New WPF workflow 13
  14. 14. Once you have movedto a digital workflow…YOU CAN DO SOMEPRETTY COOL THINGS 14
  15. 15. White Paper Factory™ digital benefits:Execute consumer preference on-the-fly 15
  16. 16. White Paper Factory™ digital benefits:Make better decisions 20% receive electronic invoice 70% pay electronically 80% receive paper invoice 30% pay via paper 16
  17. 17. White Paper Factory™ digital benefits:Make better decisions 20% receive electronic invoiceSuppress 70% payBREs electronically 80% receive paper invoice 30% pay via paper 17
  18. 18. White Paper Factory™ digital benefits:Make better decisions 20% receive electronic invoiceSuppress 70% payBREs electronically 80% receive paper invoice Offer Scan to Pay 30% pay via paper 18
  19. 19. White Paper Factory™ digital benefits:Make better decisions 20% receive electronic invoiceSuppress 70% payBREs electronically 80% receive paper invoice Offer Scan to Pay 30% pay via paper 19
  20. 20. As you set up yourworkflow and chooseyour tools…BEST PRACTICES TOCONSIDER 20
  21. 21. Best practice #1Choose a tool that will allow you toexecute dynamic forms overlayand channel preference at anypoint in your process 21
  22. 22. Best practice #2Leverage digital data to monitorand track everythingEspecially for service bureaus,make sure you can reportprogress by each client’s job 22
  23. 23. A brilliant statementfor your bottom lineQuestions? 23
  24. 24. Thank youJoe Eremita Candice RussellProduct Marketing Manager Marketing ManagerPitney Bowes Document Messaging Pitney Bowes Document MessagingTechnologies Software Solutions Technologies Sorting and Software37 Executive Drive SolutionsDanbury, CT 06810-4148 37 Executive DriveTel: 203-796-6773 Danbury, CT 06810-4148joe.eremita@pb.com Tel: 203-796-6780 candice.russell@pb.com 24

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