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Finding Knowledge: In the future, customer information will be organised using knowledge graphs

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Fragmented and hard-to-access data, makes customer-related and business operations decision making difficult. We are now faced with an explosion of data from social media, mobile platforms and other …

Fragmented and hard-to-access data, makes customer-related and business operations decision making difficult. We are now faced with an explosion of data from social media, mobile platforms and other sources. This is driving new ways to manage, analyze and present customer information.

Published in Marketing , Education , Business
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  • 1. Finding Knowledge - the future of organizing Customer Information FINDING KNOWLEDGE Inthe future, customer information will be organised using knowledge graphs Andy Reid Product Marketing Manager Customer Information Management andy.reid@pb.com
  • 2. The ground rules for managing customer information have changed for today’s businesses.
  • 3. Knowing a customer name and where they live is not enough. Do you know your customer's behaviors? Such as where they like to go, who they share time with and what impact that has on their decision making.
  • 4. The answer to this challenge is to use Knowledge Graphs for managing customer information
  • 5. To fully exploit customer information a shift from locked-up relational databases to knowledge graphs of customer profiles is required
  • 6. Knowledge graphs model complex relationships of customers with other relevant entities such as location, networks of friends and family, products, brand sentiment, and purchasing power.
  • 7. Knowledge graphs provide the ability to create multi- dimensional views of information to address specific needs of various business stakeholders.
  • 8. Knowledge graphs share customer information across the enterprise, for consumption by anyone, anywhere, anytime – constrained only by the company’s governance policies.
  • 9. To find out more about how Knowledge Graphs will change the way your organization thinks about customer information, including a technology demonstration, take a look at this webinar with Andy Reid and Aaron Wallace of Pitney Bowes.