20120822 sf-sig-services
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20120822 sf-sig-services

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20120822 sf-sig-services 20120822 sf-sig-services Presentation Transcript

  • Services Innovation in AgricultureA new initiative for APAN AG-WG National Electronic and Computer Technology Center National Science and Technology Development Agency
  • APAN 34th Meeting, Colombo, Sri LankaAG-WG proposed initiative NECTEC contribution to APAN AG-WG Through Smart Farm & Smart Services ● Sensors network in agriculture ● Photonic ● Image processing ● IVR/Natural languages ● Mobile application in agriculture ● Geo-informatics ● Services Innovation in agriculture/Smart Farmers ● Phenomics ?
  • Nation First Value proposition Localized/Personalized ICT for agriculture... Reflection... SIG DSS Policy Agriculture Precision farming Action Mobile application..... HRD.... NECTEC Smart Farm Flagship SRI Platform NSTDA Food & Agriculture Cluster Reduce cost of production Increasing yield ICT 2020 Reduce risksNational AG Strategy World kitchen? National Agenda Food safety Food security AEC ready?
  • SRI Thailand: Value Constellation Networks Services Research Innovation Institute (SRII) Global networks Thailand Chapter Co-creation Value proposition Special Interested Group In agriculture Think-tankProblems based Flagship Area based Agriculture NSTDA NECTEC Food and Agriculture Cluster Policy driven Political balance Nation First
  • Agriculture monitoring system SIG AG GI for predic- Data tion Standardiza- Crop in- tion/Activities that on-process surance Legal compli- ance DOAE, BAAC, Rice Dept., Seri culture SRI Services SI platform Blue print platform TMEC (domain specif- ic) AAERU IDSRU TU ICCRU SPTU
  • Value density Sensors WG Accessibility Earth monitoring WG of services Core Services interaction Re aliz e alu e Value network va dv lue Ad Network WG Value creation Service Concept Global collaboration E-Culture Food services Enhancing Services Enabling Services interchangeTangible & intangible participation
  • New concept of local services Services is love, passion, joy and equantimity● Mindful management of co-creation network tooptimize services network A playground of combining ICT technologies impression-customers experiences Measurements by reflection of qualitative unique
  • Outcome: from service experiences toImprove quality of life Reduce cost of production Right fertilizer formula with right soil group and fit to plant varieties Higher yield Create a new type of services business for local environmental friendly
  • Fertilizer Services for Paddy and Para-rubber: Phase 1: Services Offering Design Phase-2: Augment Services Offering From Real World to Concept What the methodology is?
  • Services Innovation in AgriculturePilot project in Agriculture Services ● A new paradigm of fertilizer services Pre-workshop, Jan 13, 2012 Workshop-1, Jan 20, 2012 Approved by SIG-AG , Workshop-2, March 1, 2012 Field survey, June 7,29 2012, July 11, 2012 Pilot project approved by CPMO, August 2012
  • Why rice? Food security in the food chain of Asia16 millions of Thai farmers involvedNo.1 exporter16,000 local varietiesLowest yield in regional (almost)Small holdersMobile farmer?
  • Why fertilizer services? ● Some constrains ● 35% of production costs ● No soil analysis data ● Can not find N-P-K ● Fake fertilizer ● Soil deterioration ● Small holders ● KM/new innovation
  • Value density Sensors WG Accessibility Earth monitoring WG of services Core Services interaction Re aliz e alu e Value network va dv lue Ad Network WG Value creation Service Concept Global collaboration E-Culture Food services Enhancing Services Enabling Services interchangeTangible & intangible participation
  • Smart Farm/Smart ServicesNeed accessibility● Sensors network in agriculture● Photonic● Image processing● IVR/Natural languages● Mobile application in agriculture● Geo-informatics/Geographic Indication(GI)● Services Innovation in agriculture/Smart Farmers● Phenomics ?● Nano technology● Social network
  • Deliverable includingDesign Offering of Fertilizer Services for Rice andPara Rubber Guiding principle value creation system, what & whoFind out Services-In-Use and Services-In-ContextServices delivery principle how to optimize servicesnetwork, qualitative measurement
  • Co-creation: Fertilizer Services for Paddy and Para-rubber: Phase 1-Services Offering Design Farmers association Fertilizer company Co-op Rice Department Department of Agriculture Soil Science Faculty, Kasetsart University Sri Prathum University AIT, NECTEC
  • Co-creation........helping together... making story..Farmers Researchers Private sector Value constellation team work
  • Fertilizer Services for Paddy and Para-rubber: Phase 1-Services Offering DesignPilot area● Rice: Rice Seed Production Group, Saraburi, Central Thailand● GAP Rice Production Group, Pitsanuklok, Norther Thailand● Para Rubber: Udon Thani, Northeastern Thailand
  • From passive farmers to active farmers through social network
  • Guiding Principle: กรอบเพื่อกำหนดแนวทางปฏิบัติ อก หนดแนวท งปฏิบัติ ኯኯxāā쐰慚߰쐔慚⋨గ㧠ኪ⋨గ쏼慚쏤บติ ኯኯxāā쐰慚߰쐔慚⋨గ㧠ኪ⋨గ쏼慚쏤慚㾨ኯꪌદ될ካ from services experiences to quality of life Co-creation คือการ share kอก ร share knowledge ไปสู่ services experiences ด้าน knowledge servicesexperiences ด น knowledge และ skill What is the components of services experiences ? อะไรคือการ share kอ feature services ท!น ท จะสู่ services experiences ด้าน knowledgeร ง usersexperiences อย่างไร䃏 ᱬࢿ軨慚le軌慚⸔દ㶈ኪ⸔દe躴慚躜慚⑸ኯㅜ浥란ካ縐દ爀ୗ猸ୗ猸ୗꎠኳꕼદꝴદ횬暥/s งไร ขั%นติ ኯኯxāā쐰慚߰쐔慚⋨గ㧠ኪ⋨గ쏼慚쏤慚㾨ኯꪌદ될ካอนติ ኯኯxāā쐰慚߰쐔慚⋨గ㧠ኪ⋨గ쏼慚쏤慚㾨ኯꪌદ될ካอไปพื่อกำหนดแนวทางปฏิบัติ ฒน guiding principle ไปสู่ services experiences ด้าน knowledge servicesdelivery
  • Step of Work Field study for Physical evidences build up Co-creation with knowledge sharing andservice experiences
  • Services Canvas
  • Services Blueprint
  • Services Blueprint As-Is
  • ขั%นติ ኯኯxāā쐰慚߰쐔慚⋨గ㧠ኪ⋨గ쏼慚쏤慚㾨ኯꪌદ될ካอนก รปฏิบัติ ኯኯxāā쐰慚߰쐔慚⋨గ㧠ኪ⋨గ쏼慚쏤บติ ኯኯxāā쐰慚߰쐔慚⋨గ㧠ኪ⋨గ쏼慚쏤慚㾨ኯꪌદ될ካง น ก รห รปแบบ Design Offering ท!ท ใหเกด ValueProposition ท%งในด น Co-create Value และ Co-createProduction ห รปแบบขัอง services delivery, customermanagement, channel management และcritical success factors อนเป(นองคือการ share k)ประกอบในก รท ใหเกด services density
  • Design Services Package ● Core Offering ● Enhancing Offering ● Enabling OfferingServices Offering DesignTutorial, Jul 17, 2012
  • Customer management create good servicesexperiences (Services-In-Use or Services-In-Context) value proposition in every users experiences Channel management/Services Delivery (Servicesbusiness design),how? Critical success factors that impact to co-create or co-product factors
  • โจทย่างไร䃏 ᱬࢿ軨慚le軌慚⸔દ㶈ኪ⸔દe躴慚躜慚⑸ኯㅜ浥란ካ縐દ爀ୗ猸ୗ猸ୗꎠኳꕼદꝴદ횬暥/s)ท!ติ ኯኯxāā쐰慚߰쐔慚⋨గ㧠ኪ⋨గ쏼慚쏤慚㾨ኯꪌદ될ካองห คือการ share k ติ ኯኯxāā쐰慚߰쐔慚⋨గ㧠ኪ⋨గ쏼慚쏤慚㾨ኯꪌદ될ካอบ ในก รพื่อกำหนดแนวทางปฏิบัติ ฒน KM ด นนวติ ኯኯxāā쐰慚߰쐔慚⋨గ㧠ኪ⋨గ쏼慚쏤慚㾨ኯꪌદ될ካกรรมบรก รก รเกษติ ኯኯxāā쐰慚߰쐔慚⋨గ㧠ኪ⋨గ쏼慚쏤慚㾨ኯꪌદ될ካร Guiding principle (Canvas model) Services delivery principle (Canvas model) อ จเป(นรปแบบ man-to-man, man-to-machine, machine-tomachine,or self services Customer management (Blueprint model) ท-กคือการ share kร%งท!รบบรก ร คือการ share k ดหวงจะได value(value added, value inexchange) ท!ก หนดโดย่างไร䃏 ᱬࢿ軨慚le軌慚⸔દ㶈ኪ⸔દe躴慚躜慚⑸ኯㅜ浥란ካ縐દ爀ୗ猸ୗ猸ୗꎠኳꕼદꝴદ횬暥/s..ลติ ኯኯxāā쐰慚߰쐔慚⋨గ㧠ኪ⋨గ쏼慚쏤慚㾨ኯꪌદ될ካ
  • โจทย่างไร䃏 ᱬࢿ軨慚le軌慚⸔દ㶈ኪ⸔દe躴慚躜慚⑸ኯㅜ浥란ካ縐દ爀ୗ猸ୗ猸ୗꎠኳꕼદꝴદ횬暥/s)ท!ติ ኯኯxāā쐰慚߰쐔慚⋨గ㧠ኪ⋨గ쏼慚쏤慚㾨ኯꪌદ될ካองห คือการ share k ติ ኯኯxāā쐰慚߰쐔慚⋨గ㧠ኪ⋨గ쏼慚쏤慚㾨ኯꪌદ될ካอบในก รพื่อกำหนดแนวทางปฏิบัติ ฒน KM ด นนวติ ኯኯxāā쐰慚߰쐔慚⋨గ㧠ኪ⋨గ쏼慚쏤慚㾨ኯꪌદ될ካกรรมบรก รก รเกษติ ኯኯxāā쐰慚߰쐔慚⋨గ㧠ኪ⋨గ쏼慚쏤慚㾨ኯꪌદ될ካร Channel management (services design)(Blueprint model) Criticle success factors (Canvas/Blueprint model)
  • SIG-AG in the Asia Pacific ● A network of AFITA-APAN-SRII Feb, 17, 2012 SRIIChiang Mai, Thailand, proposed AG Services concept Regional/Global December, 2012 25-29 Aug 2012 Colombo Agriculture Services Network "Colombo Principle"
  • For further information:● Smart Farm Blog https://mangobar.wordpress.com/● SRI Blog https://srithailand.wordpress.com/
  • Need new mindful co-creation Thank You