Notes taken to support breakout discussion of possible business models necessary to support the information ecosystem in life science R&D during the Pistoia Alliance Information Ecosystem Workshop in October 2011.
PM5 – Business Models• Nick Trigg – Constellation• Allan Price – Selventa• Dave Medina – HP• Gordon Baxter – Biowisdom/Instem• Kees van Bocheve – The Hyve• Luke Henry - BCG• Peter Boogard – Industrial Lab Automation• (John Wise – Pistoia Alliance)
Business model for “new world”• In a few respects, easy – Offer a service that reduces costs and improves performance • Customer would like – to work with a large organisation – one invoice• In many respects, very difficult – Customer • Not allows sure what can be offered – Suppliers • Who gets what money? • What is the service?
Models• Old model – Standard licence – Internal equipment and support costs• Future model – Pay per use (on-demand pricing) – iTunes/App store model• Truth – Somewhere in the middle – Hybrid (internal for super high security etc)
What can the PA do to help themselves?• Project Charter (SS2) – More “Low hanging fruit” Use Cases• State clear standards• Understanding of costs and benefits – Real costs – Ability for collaboration – Shared data• Market size/potential?