http://bit.ly/talkhubspotWhitherTwitter?10 Things to Knowin 3 Easy PartsLaura “@Pistachio” Fitton 5-17-12
Laura @Pistachio Fitton“Excited & geeky aboutwhere all this leads!"                                         Twitter for   ...
Laura Fitton, May 2007Homebound mom.Two kids under two.                                    Where do I                     ...
“Laura Fitton… hasthousands of peoplefollowing her on Twitter. …byconsistently touching a tribeof people with generosityan...
Founder/CEO	  oneforty.com	  
(Don’t Believe the) Hypehttp://bit.ly/talkhubspot
10 Things to Know in 3 Easy Parts    I WHAT?        II HOW?   4  III   WHAT NEXT?
Twitter-PoweredSoftware willChange theWorld
Twitter-PoweredSoftware HASChanged the World
We’veOnly JustBegun…
10 Things to Know in 3 Easy Parts I   WHAT? •    An EKG for Attention           •    Sensing & signaling network          ...
10 Things to Know in 3 Easy Parts•    An EKG for Attention•    Sensing & signaling network•    The Message is the Influenc...
“Facebook” search on tweetcharts.com May 17, 2012  “it’s like an EKG for attention”                 -Joel Lunenfeld @JoelL
Global Sensing and Signaling Network
The Message is     the Influencer.http://twitpic.com/135xa by @JKrums
“   Any     to    Many
The balance of power shifted                      mere mortal
10 Things to Know in 3 Easy Parts •  Be Useful •  Tame the Fox •  Maintain loose ties                          II   HOW?
Image: http://inay.org
Twi$er	  	  Marke+ng	  in	  2	  Words…	  
“BEU   UL SEF !!!!
Influence (was)Attract attention to yourself
Influence (is)Provide attention & value to others
Image Credit: Fotographia Guerilla“Make the customerthe hero of yourstory.ANN HANDLEYCHIEF CONTENT OFFICERMARKETINGPROFS  ...
Twi$er	  	  Marke+ng	  in	  4	  Words…	  
“   Listen.    Learn.    Care.    Serve.
“How Can IGet MoreFollowers?
You don’t just want a following.                                   38
You wantscreaming,raving fans
“Either write something worth reading ordo something worth writing about.BENJAMIN FRANKLIN                                ...
“How Can IGet MoreFollowers?
If	  you	  want	  to	  build	  your	  following…   	  Take	  	  Good	  	  AMAZING	  Care	  of	  The	  Followers	  You	  Al...
10 Things to Know in 3 Easy Parts •  Explore the humble # •  Vulnerabilities                      III   WHAT              ...
#
Source: Twitter
Vulnerabili+es	  
Vulnerabilities   •  SPAM   •  Poverty of consume-only experiencesPhoto credit: http://www.flickr.com/photos/mrdodgy/59268...
Grade	  Yourself!	  http://marketing.grader.com
INSPIRED?                            Start working on your successstory. Sign up for a HubSpotfree trial and see how thein...
URLs mentioned in the talk•  Ian Schafer’s (@ischafer) OMMA talk:     http://www.ianschafer.com/2012/05/15/the-entire-twit...
Whither Twitter?
Whither Twitter?
Whither Twitter?
Whither Twitter?
Whither Twitter?
Whither Twitter?
Whither Twitter?
Whither Twitter?
Whither Twitter?
Whither Twitter?
Whither Twitter?
Whither Twitter?
Whither Twitter?
Whither Twitter?
Whither Twitter?
Whither Twitter?
Whither Twitter?
Whither Twitter?
Whither Twitter?
Whither Twitter?
Whither Twitter?
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Whither Twitter?

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Slides that supported my closing keynote at Webvisions Portland, May 17, 2012. I've made some slight tweaks for credit, clarity & additional resources.

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Whither Twitter?

  1. 1. http://bit.ly/talkhubspotWhitherTwitter?10 Things to Knowin 3 Easy PartsLaura “@Pistachio” Fitton 5-17-12
  2. 2. Laura @Pistachio Fitton“Excited & geeky aboutwhere all this leads!" Twitter for Dummies Inbound Marketing Evangelist 94,000 Twitter @pistachio Founder Readers (acq. By HubSpot)
  3. 3. Laura Fitton, May 2007Homebound mom.Two kids under two. Where do I upgrade my browser? What’s Web 2.0? Twitter is Dumb! NO business network in Boston
  4. 4. “Laura Fitton… hasthousands of peoplefollowing her on Twitter. …byconsistently touching a tribeof people with generosityand insight, she’s earnedthe right to lead”-Seth Godin, Tribes
  5. 5. Founder/CEO  oneforty.com  
  6. 6. (Don’t Believe the) Hypehttp://bit.ly/talkhubspot
  7. 7. 10 Things to Know in 3 Easy Parts I WHAT? II HOW? 4 III WHAT NEXT?
  8. 8. Twitter-PoweredSoftware willChange theWorld
  9. 9. Twitter-PoweredSoftware HASChanged the World
  10. 10. We’veOnly JustBegun…
  11. 11. 10 Things to Know in 3 Easy Parts I WHAT? •  An EKG for Attention •  Sensing & signaling network •  The Message is the Influencer •  Any to Many •  5 BILLION publishers II HOW? •  Be Useful •  Tame the Fox •  Maintain loose tiesIII WHAT NEXT? •  Vulnerabilities •  Explore the humble #
  12. 12. 10 Things to Know in 3 Easy Parts•  An EKG for Attention•  Sensing & signaling network•  The Message is the Influencer•  Any to Many•  5 BILLION publishers I WHAT?
  13. 13. “Facebook” search on tweetcharts.com May 17, 2012 “it’s like an EKG for attention” -Joel Lunenfeld @JoelL
  14. 14. Global Sensing and Signaling Network
  15. 15. The Message is the Influencer.http://twitpic.com/135xa by @JKrums
  16. 16. “ Any to Many
  17. 17. The balance of power shifted mere mortal
  18. 18. 10 Things to Know in 3 Easy Parts •  Be Useful •  Tame the Fox •  Maintain loose ties II HOW?
  19. 19. Image: http://inay.org
  20. 20. Twi$er    Marke+ng  in  2  Words…  
  21. 21. “BEU UL SEF !!!!
  22. 22. Influence (was)Attract attention to yourself
  23. 23. Influence (is)Provide attention & value to others
  24. 24. Image Credit: Fotographia Guerilla“Make the customerthe hero of yourstory.ANN HANDLEYCHIEF CONTENT OFFICERMARKETINGPROFS TWEET EBOOK! QUOTE
  25. 25. Twi$er    Marke+ng  in  4  Words…  
  26. 26. “ Listen. Learn. Care. Serve.
  27. 27. “How Can IGet MoreFollowers?
  28. 28. You don’t just want a following. 38
  29. 29. You wantscreaming,raving fans
  30. 30. “Either write something worth reading ordo something worth writing about.BENJAMIN FRANKLIN Image Credit:" lhalstead"
  31. 31. “How Can IGet MoreFollowers?
  32. 32. If  you  want  to  build  your  following…  Take    Good    AMAZING  Care  of  The  Followers  You  Already  Have  
  33. 33. 10 Things to Know in 3 Easy Parts •  Explore the humble # •  Vulnerabilities III WHAT NEXT?
  34. 34. #
  35. 35. Source: Twitter
  36. 36. Vulnerabili+es  
  37. 37. Vulnerabilities •  SPAM •  Poverty of consume-only experiencesPhoto credit: http://www.flickr.com/photos/mrdodgy/59268619/
  38. 38. Grade  Yourself!  http://marketing.grader.com
  39. 39. INSPIRED? Start working on your successstory. Sign up for a HubSpotfree trial and see how theintegration of content creation,engagement and analytics leadsto awesome marketing results. Learn more today! http://bit.ly/talkhubspot Thank you! Laura Fitton @pistachio pistachio@HubSpot.com
  40. 40. URLs mentioned in the talk•  Ian Schafer’s (@ischafer) OMMA talk: http://www.ianschafer.com/2012/05/15/the-entire-twitter-ad-platform-in-30- minutes-my-omma-social-internet-week-presentation/•  SocDir (fka oneforty) http://socdir.com•  Marketing Grader http://marketing.grader.com•  Twylah http://twylah.com•  Social Flow http://socialflow.com•  DataMinr http://dataminr.com
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