Whither Twitter?

http://bit.ly/talkhubspotWhitherTwitter?10 Things to Knowin 3 Easy PartsLaura “@Pistachio” Fitton 5-17-12

Laura @Pistachio Fitton“Excited & geeky aboutwhere all this leads!" Twitter for Dummies Inbound Marketing Evangelist 94,000 Twitter @pistachio Founder Readers (acq. By HubSpot)

Laura Fitton, May 2007Homebound mom.Two kids under two. Where do I upgrade my browser? What’s Web 2.0? Twitter is Dumb! NO business network in Boston

“Laura Fitton… hasthousands of peoplefollowing her on Twitter. …byconsistently touching a tribeof people with generosityand insight, she’s earnedthe right to lead”-Seth Godin, Tribes

Founder/CEO oneforty.com

(Don’t Believe the) Hypehttp://bit.ly/talkhubspot

10 Things to Know in 3 Easy Parts I WHAT? II HOW? 4 III WHAT NEXT?

Twitter-PoweredSoftware willChange theWorld

Twitter-PoweredSoftware HASChanged the World

We’veOnly JustBegun…

10 Things to Know in 3 Easy Parts I WHAT? •  An EKG for Attention •  Sensing & signaling network •  The Message is the Influencer •  Any to Many •  5 BILLION publishers II HOW? •  Be Useful •  Tame the Fox •  Maintain loose tiesIII WHAT NEXT? •  Vulnerabilities •  Explore the humble #

10 Things to Know in 3 Easy Parts•  An EKG for Attention•  Sensing & signaling network•  The Message is the Influencer•  Any to Many•  5 BILLION publishers I WHAT?

“Facebook” search on tweetcharts.com May 17, 2012 “it’s like an EKG for attention” -Joel Lunenfeld @JoelL

Global Sensing and Signaling Network

The Message is the Influencer.http://twitpic.com/135xa by @JKrums

“ Any to Many

The balance of power shifted mere mortal

10 Things to Know in 3 Easy Parts •  Be Useful •  Tame the Fox •  Maintain loose ties II HOW?

Image: http://inay.org

Twi$er Marke+ng in 2 Words…

“BEU UL SEF !!!!

Influence (was)Attract attention to yourself

Influence (is)Provide attention & value to others

Image Credit: Fotographia Guerilla“Make the customerthe hero of yourstory.ANN HANDLEYCHIEF CONTENT OFFICERMARKETINGPROFS TWEET EBOOK! QUOTE

Twi$er Marke+ng in 4 Words…

“ Listen. Learn. Care. Serve.

“How Can IGet MoreFollowers?

You don’t just want a following. 38

You wantscreaming,raving fans

“Either write something worth reading ordo something worth writing about.BENJAMIN FRANKLIN Image Credit:" lhalstead"

“How Can IGet MoreFollowers?

If you want to build your following… Take Good AMAZING Care of The Followers You Already Have

10 Things to Know in 3 Easy Parts •  Explore the humble # •  Vulnerabilities III WHAT NEXT?

Source: Twitter

Vulnerabili+es

Vulnerabilities •  SPAM •  Poverty of consume-only experiencesPhoto credit: http://www.flickr.com/photos/mrdodgy/59268619/

Grade Yourself! http://marketing.grader.com

INSPIRED? Start working on your successstory. Sign up for a HubSpotfree trial and see how theintegration of content creation,engagement and analytics leadsto awesome marketing results. Learn more today! http://bit.ly/talkhubspot Thank you! Laura Fitton @pistachio pistachio@HubSpot.com

URLs mentioned in the talk•  Ian Schafer’s (@ischafer) OMMA talk: http://www.ianschafer.com/2012/05/15/the-entire-twitter-ad-platform-in-30- minutes-my-omma-social-internet-week-presentation/•  SocDir (fka oneforty) http://socdir.com•  Marketing Grader http://marketing.grader.com•  Twylah http://twylah.com•  Social Flow http://socialflow.com•  DataMinr http://dataminr.com

http://www.adpulp.com	974
http://www.conseilsmarketing.com	200
http://formacion.javiergosende.com	59
http://flavors.me	55
http://www.twylah.com	22
http://lanyrd.com	11
https://twimg0-a.akamaihd.net	9
http://nuevospowerpoints.blogspot.com	7
http://staging-current.core.qs.com	4
http://freenice.org	3
http://www.newsblur.com	3
http://nuevospowerpoints.blogspot.com.ar	3
http://us-w1.rockmelt.com	2
https://si0.twimg.com	1
http://nuevospowerpoints.blogspot.com.es	1
http://staging-9.0.3.2.core.qs.com	1
http://twitter.com	1
http://alcowebizer.com	1
http://newsblur.com	1
http://studymyworld.blogspot.com	1
http://tweetedtimes.com	1

Whither Twitter?

by Laura "@pistachio" Fitton on May 18, 2012

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Whither Twitter? Presentation Transcript