Your SlideShare is downloading. ×
0

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Whither Twitter?

9,871

Published on

Slides that supported my closing keynote at Webvisions Portland, May 17, 2012. I've made some slight tweaks for credit, clarity & additional resources.

Slides that supported my closing keynote at Webvisions Portland, May 17, 2012. I've made some slight tweaks for credit, clarity & additional resources.

Published in: Business, Technology
1 Comment
10 Likes
Statistics
Notes
No Downloads
Views
Total Views
9,871
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
66
Comments
1
Likes
10
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. http://bit.ly/talkhubspotWhitherTwitter?10 Things to Knowin 3 Easy PartsLaura “@Pistachio” Fitton 5-17-12
  • 2. Laura @Pistachio Fitton“Excited & geeky aboutwhere all this leads!" Twitter for Dummies Inbound Marketing Evangelist 94,000 Twitter @pistachio Founder Readers (acq. By HubSpot)
  • 3. Laura Fitton, May 2007Homebound mom.Two kids under two. Where do I upgrade my browser? What’s Web 2.0? Twitter is Dumb! NO business network in Boston
  • 4. “Laura Fitton… hasthousands of peoplefollowing her on Twitter. …byconsistently touching a tribeof people with generosityand insight, she’s earnedthe right to lead”-Seth Godin, Tribes
  • 5. Founder/CEO  oneforty.com  
  • 6. (Don’t Believe the) Hypehttp://bit.ly/talkhubspot
  • 7. 10 Things to Know in 3 Easy Parts I WHAT? II HOW? 4 III WHAT NEXT?
  • 8. Twitter-PoweredSoftware willChange theWorld
  • 9. Twitter-PoweredSoftware HASChanged the World
  • 10. We’veOnly JustBegun…
  • 11. 10 Things to Know in 3 Easy Parts I WHAT? •  An EKG for Attention •  Sensing & signaling network •  The Message is the Influencer •  Any to Many •  5 BILLION publishers II HOW? •  Be Useful •  Tame the Fox •  Maintain loose tiesIII WHAT NEXT? •  Vulnerabilities •  Explore the humble #
  • 12. 10 Things to Know in 3 Easy Parts•  An EKG for Attention•  Sensing & signaling network•  The Message is the Influencer•  Any to Many•  5 BILLION publishers I WHAT?
  • 13. “Facebook” search on tweetcharts.com May 17, 2012 “it’s like an EKG for attention” -Joel Lunenfeld @JoelL
  • 14. Global Sensing and Signaling Network
  • 15. The Message is the Influencer.http://twitpic.com/135xa by @JKrums
  • 16. “ Any to Many
  • 17. The balance of power shifted mere mortal
  • 18. 10 Things to Know in 3 Easy Parts •  Be Useful •  Tame the Fox •  Maintain loose ties II HOW?
  • 19. Image: http://inay.org
  • 20. Twi$er    Marke+ng  in  2  Words…  
  • 21. “BEU UL SEF !!!!
  • 22. Influence (was)Attract attention to yourself
  • 23. Influence (is)Provide attention & value to others
  • 24. Image Credit: Fotographia Guerilla“Make the customerthe hero of yourstory.ANN HANDLEYCHIEF CONTENT OFFICERMARKETINGPROFS TWEET EBOOK! QUOTE
  • 25. Twi$er    Marke+ng  in  4  Words…  
  • 26. “ Listen. Learn. Care. Serve.
  • 27. “How Can IGet MoreFollowers?
  • 28. You don’t just want a following. 38
  • 29. You wantscreaming,raving fans
  • 30. “Either write something worth reading ordo something worth writing about.BENJAMIN FRANKLIN Image Credit:" lhalstead"
  • 31. “How Can IGet MoreFollowers?
  • 32. If  you  want  to  build  your  following…  Take    Good    AMAZING  Care  of  The  Followers  You  Already  Have  
  • 33. 10 Things to Know in 3 Easy Parts •  Explore the humble # •  Vulnerabilities III WHAT NEXT?
  • 34. #
  • 35. Source: Twitter
  • 36. Vulnerabili+es  
  • 37. Vulnerabilities •  SPAM •  Poverty of consume-only experiencesPhoto credit: http://www.flickr.com/photos/mrdodgy/59268619/
  • 38. Grade  Yourself!  http://marketing.grader.com
  • 39. INSPIRED? Start working on your successstory. Sign up for a HubSpotfree trial and see how theintegration of content creation,engagement and analytics leadsto awesome marketing results. Learn more today! http://bit.ly/talkhubspot Thank you! Laura Fitton @pistachio pistachio@HubSpot.com
  • 40. URLs mentioned in the talk•  Ian Schafer’s (@ischafer) OMMA talk: http://www.ianschafer.com/2012/05/15/the-entire-twitter-ad-platform-in-30- minutes-my-omma-social-internet-week-presentation/•  SocDir (fka oneforty) http://socdir.com•  Marketing Grader http://marketing.grader.com•  Twylah http://twylah.com•  Social Flow http://socialflow.com•  DataMinr http://dataminr.com

×