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Whither Twitter?

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Slides that supported my closing keynote at Webvisions Portland, May 17, 2012. I've made some slight tweaks for credit, clarity & additional resources.

Slides that supported my closing keynote at Webvisions Portland, May 17, 2012. I've made some slight tweaks for credit, clarity & additional resources.

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  • 1. http://bit.ly/talkhubspotWhitherTwitter?10 Things to Knowin 3 Easy PartsLaura “@Pistachio” Fitton 5-17-12
  • 2. Laura @Pistachio Fitton“Excited & geeky aboutwhere all this leads!" Twitter for Dummies Inbound Marketing Evangelist 94,000 Twitter @pistachio Founder Readers (acq. By HubSpot)
  • 3. Laura Fitton, May 2007Homebound mom.Two kids under two. Where do I upgrade my browser? What’s Web 2.0? Twitter is Dumb! NO business network in Boston
  • 4. “Laura Fitton… hasthousands of peoplefollowing her on Twitter. …byconsistently touching a tribeof people with generosityand insight, she’s earnedthe right to lead”-Seth Godin, Tribes
  • 5. Founder/CEO  oneforty.com  
  • 6. (Don’t Believe the) Hypehttp://bit.ly/talkhubspot
  • 7. 10 Things to Know in 3 Easy Parts I WHAT? II HOW? 4 III WHAT NEXT?
  • 8. Twitter-PoweredSoftware willChange theWorld
  • 9. Twitter-PoweredSoftware HASChanged the World
  • 10. We’veOnly JustBegun…
  • 11. 10 Things to Know in 3 Easy Parts I WHAT? •  An EKG for Attention •  Sensing & signaling network •  The Message is the Influencer •  Any to Many •  5 BILLION publishers II HOW? •  Be Useful •  Tame the Fox •  Maintain loose tiesIII WHAT NEXT? •  Vulnerabilities •  Explore the humble #
  • 12. 10 Things to Know in 3 Easy Parts•  An EKG for Attention•  Sensing & signaling network•  The Message is the Influencer•  Any to Many•  5 BILLION publishers I WHAT?
  • 13. “Facebook” search on tweetcharts.com May 17, 2012 “it’s like an EKG for attention” -Joel Lunenfeld @JoelL
  • 14. Global Sensing and Signaling Network
  • 15. The Message is the Influencer.http://twitpic.com/135xa by @JKrums
  • 16. “ Any to Many
  • 17. The balance of power shifted mere mortal
  • 18. 10 Things to Know in 3 Easy Parts •  Be Useful •  Tame the Fox •  Maintain loose ties II HOW?
  • 19. Image: http://inay.org
  • 20. Twi$er    Marke+ng  in  2  Words…  
  • 21. “BEU UL SEF !!!!
  • 22. Influence (was)Attract attention to yourself
  • 23. Influence (is)Provide attention & value to others
  • 24. Image Credit: Fotographia Guerilla“Make the customerthe hero of yourstory.ANN HANDLEYCHIEF CONTENT OFFICERMARKETINGPROFS TWEET EBOOK! QUOTE
  • 25. Twi$er    Marke+ng  in  4  Words…  
  • 26. “ Listen. Learn. Care. Serve.
  • 27. “How Can IGet MoreFollowers?
  • 28. You don’t just want a following. 38
  • 29. You wantscreaming,raving fans
  • 30. “Either write something worth reading ordo something worth writing about.BENJAMIN FRANKLIN Image Credit:" lhalstead"
  • 31. “How Can IGet MoreFollowers?
  • 32. If  you  want  to  build  your  following…  Take    Good    AMAZING  Care  of  The  Followers  You  Already  Have  
  • 33. 10 Things to Know in 3 Easy Parts •  Explore the humble # •  Vulnerabilities III WHAT NEXT?
  • 34. #
  • 35. Source: Twitter
  • 36. Vulnerabili+es  
  • 37. Vulnerabilities •  SPAM •  Poverty of consume-only experiencesPhoto credit: http://www.flickr.com/photos/mrdodgy/59268619/
  • 38. Grade  Yourself!  http://marketing.grader.com
  • 39. INSPIRED? Start working on your successstory. Sign up for a HubSpotfree trial and see how theintegration of content creation,engagement and analytics leadsto awesome marketing results. Learn more today! http://bit.ly/talkhubspot Thank you! Laura Fitton @pistachio pistachio@HubSpot.com
  • 40. URLs mentioned in the talk•  Ian Schafer’s (@ischafer) OMMA talk: http://www.ianschafer.com/2012/05/15/the-entire-twitter-ad-platform-in-30- minutes-my-omma-social-internet-week-presentation/•  SocDir (fka oneforty) http://socdir.com•  Marketing Grader http://marketing.grader.com•  Twylah http://twylah.com•  Social Flow http://socialflow.com•  DataMinr http://dataminr.com