Microsharing. Laura Fitton Pistachio Consulting Inc. www.PistachioConsulting.com [email_address] 800-747-1941 @Pistachio

One in a BILLION

One in a BILLION

WHAT IS IT?

What Are You Doing?

“ Use it Where You Think Best” -IBM ThinkPad

The User Multiface Browser • SMS • IM • RSS reader • FriendFeed • Facebook • blogs • widgets • desktop, iPhone, Blackberry, and SMS clients

The User Multiface Browser • SMS • IM • RSS reader Clients: iPhone • Blackberry • desktop • SMS Lifestream aggregator, Facebook, blogs …

The User Multiface Browser • SMS • IM • RSS reader Clients: iPhone • Blackberry • desktop • SMS Lifestream aggregator, Facebook, blogs …

The User Multiface Browser • SMS • IM • RSS reader Clients: iPhone • Blackberry • desktop • SMS Lifestream aggregator, Facebook, blogs …

The User Multiface Browser • SMS • IM • RSS reader Clients: iPhone • Blackberry • desktop • SMS Lifestream aggregator, Facebook, blogs …

The User Multiface Browser • SMS • IM • RSS reader Clients: iPhone • Blackberry • desktop • SMS Lifestream aggregator, Facebook, blogs …

The User Multiface Browser • SMS • IM • RSS reader Clients: iPhone • Blackberry • desktop • SMS Lifestream aggregator, Facebook, blogs …

The User Multiface Browser • SMS • IM • RSS reader Clients: iPhone • Blackberry • desktop • SMS Lifestream aggregator, Facebook, blogs …

The User Multiface Browser • SMS • IM • RSS reader • FriendFeed • Facebook • blogs • widgets • desktop, iPhone, Blackberry, and SMS clients

WHY?

What’s it DO? Connect humans Surround you with motivating people Cultivate relationships Foster cohesion and affinity Maintain and grow your network Expose ideas and talent Flatten hierarchy

What’s it DO? Harness: power of loose ties Source products and solutions Query collective knowledge Knowledge-sharing/collaboration News and best practices Status, news and other alerts Slow-motion virtual summit Coordination of/at events

SO?

Influence (was) Attracting attention to yourself

Influence (is) Providing attention and value to others

Social Media is Nothing New

Photo Credit: (cc) jerryfletcher on flickr.com

Social Media is Knowledge

Knowledge is Socially Mediated

Knowledge is Socially Mediated Photo Credit: (cc) fredoalvarez on flickr.com

Knowledge is Socially Mediated

Knowledge is Social ly Media ted

Markets are Socially Mediated

Photo Credit: (cc) gregor_y on flickr.com

Markets are Socially Mediated

Markets are Social ly Media ted

Photo Credit: (cc) matrianklw on flickr.com

Externally Customer service Market awareness News Innovation Understanding Extending reach Relationships Branding Direct sales SEO Driving traffic Networking

Internally Sales Teams Event Planning Project Status News Coordination Interface Decentralized teams Employee Support Mentoring Problem-solving Purely Social

VALUE. visibility relevance relationships social capital community ideas trust research marketing networking customer service news sales SEO

HOW?

Listen.

Listen. Photo Credit: (cc) gari.baldi on flickr.com

Be Human.

Be Human. Photo Credit: (cc) gebala on flickr.com

Know Yourself.

Know Yourself. Photo Credit: (cc) gi on flickr.com

Be Useful.

Be Useful. “ Never Have an Ordinary Day.”® Photo Credit: (cc) my MacBook :-)

Help Others.

Help Others. Photo Credit: (cc) finds on flickr.com

Connect.

Connect. Photo Credit: (cc) eschipul on flickr.com

Crucial to success: “ Commitment to each other and to their joint future ” – David Maister

“ Ea ch morning they wake up loving Perl and loving one another in the context of Perl.” – Clay Shirky

Love Matters. Love Lasts.

Love Matters. Love Lasts. Photo Credit: (cc) prakhar on flickr.com

Twitter isn’t Twitter.

Microsharing. Laura Fitton Pistachio Consulting Inc. www.PistachioConsulting.com [email_address] 800-747-1941 @Pistachio