Twitter for Business 101

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

3 comments

Comments 1 - 3 of 3 previous next Post a comment

  • + guestc96123 guestc96123 5 months ago
    More horse-shit from techies who create platforms without a purpose, then cover it in marketspeak using unverifiable numbers. Will it ever stop....
  • + guestc124cb guestc124cb 8 months ago
    Exceptional work... Thanks for the effort. It’s nice to know that I am getting this right.
  • + Netzreisender Stefan Möhler 8 months ago
    nice one! thx!
Post a comment
Embed Video
Edit your comment Cancel

Notes on slide 1

What is the set of tools? video, text, photo, audio, search, clients, etc. What does it do? What can we use it for? How do we reach our audience here? How is this different? How can we measure success? How do we govern it? What works?

46 Favorites & 1 Group

Twitter for Business 101 - Presentation Transcript

  1. for Business: 101
  2. Twitter for Business: 101
    • What is Twitter?
    • Why is it valuable?
    • How does it work?
    • How should a business get started?
    • What does it make possible?
    • Some examples
    • Your fears and concerns
    • Learning more…
  3. What is Twitter?
  4. What Are You Doing?
  5.  
  6.  
  7.  
  8. 6 million unique monthly visitors 55 million visits (+25 million since Nov)
  9. 1000% growth Jan 2008 - Jan 2009
  10. 20% of online adults 25-34 23% of social network users 27% of bloggers December 2008
  11.  
  12. Why is it valuable?
  13.  
  14.  
  15. http://twitpic.com/135xa
  16. How does it work?
  17. What Are You Doing?
  18. The User Multiface Browser • SMS • IM • RSS reader • FriendFeed • Facebook • blogs • widgets • desktop, iPhone, Blackberry, and SMS clients
  19.  
  20. Anyone
    • Develop dynamic and engaging “behind the scenes” personalities, content, sneak-previews and other genuinely engaging content
  21. Individuals
    • Build your network, access better professional relationships, faster knowledge-sharing and leveraged problem-solving
    • Particularly valuable for Executives, sales and marketing professionals, consultants, freelancers and celebrities.
  22. Companies and Brands
    • Engage more deeply with consumers and markets in strategic and powerful ways
    • Drive productivity, value, innovation and human capital growth through better networking and idea-exchange
  23. Externally Customer service Market awareness News Innovation Understanding Extending reach Relationships Branding Direct sales SEO Driving traffic Networking
  24. Internally Sales Teams Event Planning Project Status News Coordination Interface Decentralized teams Employee Support Mentoring Problem-solving Purely Social
  25. VALUE. visibility relevance relationships social capital community ideas trust research marketing networking customer service traffic news sales SEO
  26. How should a business get started?
  27. Manners 101
    • Dress nicely
      • Background graphic, avatar
    • Introduce yourself
      • Fill out profile completely
      • Mention your Twitter on your site
    • Be a good conversationalist
      • Listen, respond
      • Contribute relevant, useful material
  28. How Best to Approach?
    • Cultivate standards of
    • Excellence
    • Authenticity
    • Engagement
    • What will work for your organization ?
  29. Twitter Campaigns?
    • not so much.
    • Twitter literacy
  30. Bearing in Mind…
    • Twitter can be a great vehicle for a brand extension
      • if you are willing to produce feeds of cool, useful things
    • Publish & subscribe environment
      • The self-serving will flounder. The useful will flourish.
    • Brands need to work to not be rejected as spam
  31. Influence (was) Attracting attention to yourself
  32. Influence (is) Providing attention and value to others
  33. Some Examples
  34. Some Examples
    • Influential individuals
    • Customer service
    • Branding and relationships
    • Direct sales
    • Consumer products
    • Retail
  35. Influential Individuals
  36.  
  37.  
  38.  
  39.  
  40.  
  41.  
  42.  
  43.  
  44.  
  45.  
  46. Customer Service
  47.  
  48.  
  49.  
  50.  
  51. Branding and Relationships
  52.  
  53.  
  54.  
  55. Direct Sales
  56.  
  57. Consumer Products
  58.  
  59.  
  60.  
  61.  
  62. Retail
  63.  
  64.  
  65.  
  66.  
  67.  
  68.  
  69. Questions and concerns
  70. What’s the business use of Twitter?
    • What’s the business use of email?
  71. How do we reach an audience?
    • Be useful.
    • Provide value.
    • Rethink audience.
    • Rethink message.
  72. What about Twitter etiquette?
    • Listen first
    • Understand the territory
    • Be clear about why you’re there
    • Etiquette will drive effectiveness
  73. How do we govern employees’ Twitter use?
    • You don’t.
    • You govern job performance.
  74. How can we measure success?
    • Try things.
    • See if they work.
    • Try again.
    • Engagement & analytics -- with caveats
    • By the currency of success for your brand
  75. Learning more…
  76.  
  77.  
  78. Outlook
    • Landscape for business use of Twitter and microsharing generally
    • How to think about brand opportunities in microsharing
    • What’s on the horizon? What trends should we watch for next?
  79. for Business March 11, 2009 Wednesdays at 1:00 EST Advanced

+ pistachiopistachio, 8 months ago

custom

4469 views, 46 favs, 10 embeds more stats

Slide deck to support our inaugural Wednesdays at O more

More info about this document

CC Attribution-NonCommercial-ShareAlike LicenseCC Attribution-NonCommercial-ShareAlike LicenseCC Attribution-NonCommercial-ShareAlike License

Go to text version

  • Total Views 4469
    • 3997 on SlideShare
    • 472 from embeds
  • Comments 3
  • Favorites 46
  • Downloads 229
Most viewed embeds
  • 422 views on http://pistachioconsulting.com
  • 19 views on http://kenekaplan.wordpress.com
  • 15 views on http://www.futile.com
  • 5 views on http://www.lilianmahoukou.net
  • 4 views on http://intranet.agencypja.com

more

All embeds
  • 422 views on http://pistachioconsulting.com
  • 19 views on http://kenekaplan.wordpress.com
  • 15 views on http://www.futile.com
  • 5 views on http://www.lilianmahoukou.net
  • 4 views on http://intranet.agencypja.com
  • 2 views on http://labs.friendsinteraction.com
  • 2 views on http://www.jeroendemiranda.com
  • 1 views on http://vint.sogeti.nl
  • 1 views on http://fosteringhopeinternational-elaine.blogspot.com
  • 1 views on http://conversation.ecairn.com

less

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

Cancel
File a copyright complaint
Having problems? Go to our helpdesk?

Categories

Groups / Events