Uiux Aspen Jive

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slide deck that supported my talk about microsharing in the enterprise

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  • Microblogging itself is a terrible term because very few associate “blogging” with their core job responsibility. Collaboration and sharing, yes. The biggest problem with Twitter as far as the enterprise is concerned is not scalability and robustness -- enterprises will want something secure behind the firewall anyhow -- the problem is nobody knows what to do with it. It starts out as a lonely fax machine…
  • Uiux Aspen Jive

    1. The Title of this Presentation is a User Experience Problem. “ Microblogging Re-Imagined” OR: Microsharing in the Enterprise
    2. What Are You Doing?
    3. WHY?
    4. What’s it DO? Connect humans Surround self with motivating people Cultivate relationships Foster cohesion and affinity Touch base with (and grow) your network Expose ideas and talent Flatten hierarchy Harness: power of loose ties Source products and solutions Query collective knowledge Knowledge-sharing/collaboration News and best practices Status, news and other alerts Slow-motion virtual summit Coordination of/at events
    5. Core Principles COHESION BELLWEATHER AUTHENTICITY CONNECTIONS LEADERSHIP ACCOUNTABILITY
    6. Use Cases Sales Teams Event Planning Project Status News Coordination App Interface Decentralized teams Employee Support Mentoring Problem-solving Purely Social
    7. The User Multiface Browser • SMS • IM • RSS reader Clients: iPhone • Blackberry • desktop • SMS Lifestream aggregator, Facebook, blogs …
    8. HOW?
    9. www.StuffThatHappens.com by Eric Burke
    10. www.StuffThatHappens.com by Eric Burke
    11.  
    12. Obstacle. Getting people to engage.
    13. Deloitte/Beeline/SNCR 2008 Tribalization of Business Study http://www.slideshare.net/fgossieaux/2008-tribalization-of-business-study-quantitative
    14. Social Networking Impediments Getting started = too much to do Participating = too little do to Value = unpredictable
    15. Microsharing as a UX Design Consideration Something simple to do. Habits based on existing needs. Emotional motivation to engage. Deeply engaging rewards.
    16. The There, There. Let’s get it started… Content. Community. Conversation. 1) find EXISTING helpful, interesting things/people 2) map them into the system as streams of content 3) weave into existing, familiar conversation paths
    17. Deployment Effectiveness. Connecting with like-minded people. Helping others. Focus on a hot (relevant) topic or issue.
    18. Obstacles. Deloitte/Beeline/SNCR 2008 Tribalization of Business Study http://www.slideshare.net/fgossieaux/2008-tribalization-of-business-study-quantitative
    19. Twitter isn’t Twitter.
    20. Enterprise Microsharing. Laura Fitton Pistachio Consulting Inc. www.PistachioConsulting.com [email_address] 800-747-1941 @Pistachio

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