Microblogging itself is a terrible term because very few associate “blogging” with their core job responsibility. Collaboration and sharing, yes. The biggest problem with Twitter as far as the enterprise is concerned is not scalability and robustness -- enterprises will want something secure behind the firewall anyhow -- the problem is nobody knows what to do with it. It starts out as a lonely fax machine…
What’s it DO? Connect humans
Surround self with motivating people Cultivate relationships Foster cohesion and affinity Touch base with (and grow) your network Expose ideas and talent Flatten hierarchy Harness: power of loose ties Source products and solutions Query collective knowledge Knowledge-sharing/collaboration News and best practices Status, news and other alerts Slow-motion virtual summit Coordination of/at events
Microsharing as a UX Design
Consideration Something simple to do. Habits based on existing needs. Emotional motivation to engage. Deeply engaging rewards.
The There, There. Let’s get
it started… Content. Community. Conversation. 1) find EXISTING helpful, interesting things/people 2) map them into the system as streams of content 3) weave into existing, familiar conversation paths