The People
Formerly Known as
Presenting…
^
Your Audience
@Pist
achio
Laura Fitton
Pistachio Consulting Inc.
www.PistachioConsulting.com
Laura@PistachioConsulting.com 800-747-1941

Audience + Results
= Content.

What is Your Podcast
About?

Happy Audience
“It’s not
about you.”

Podcasts are Shows

+ Conversations
Podcasts are Shows
^

Ask.

Listen.

Why are you Following Me?
• We met at [___] • Someone I knew was
following you
• You inspire me
• You followed me
• Social sense & learning.
• Interesting tweets give
• Guy gave you whuffie
me new, random insight
• Because you told me to
• Honestly, I’ve been
• I like your ideas on how
thinking of un-following
to hold an audience
• You have genuinely
• You engage in
interesting things to say
conversation and share
• Your tweets met my
what you know
threshold for interesting
• I’m discovering America
• A gem once a week is
• The voices told me to
worth it
• Haven’t you just always
• CC told me to
been there?

Love Your Audience
Production values Talk to them
Distribution Entertain them
Tight editing Make them think
Get feedback Inform/educate
Listen Help them
Ask Give them something

Content =

Content?

= Content?

Audience + Results
= Content.

Defining
Communication
SENT
message
message RECEIVED
message ACTED UPON

Content Development
“How do I know what I think
until I see what I say?”
– E.M. Forster

Try This at Home
You will need:
•Business card
•Cell phone
•Your neighbor

Be Brutal…
Why should I care?
What’s in it for me?
How does it make my
life better?

What problem do you
solve?
• Who do
you help?
• How?

The “Ah-ha” Moment
• Get to it
• Show,
don’t tell
• WIIFM
Aka, What’s
the Point?

Develop your Content
• WHO is it for
• WHY do they care?
• WHAT do you want them to do?
• HOW can show what you mean
• WHICH examples, stories or
illustrations are most convincing or
interesting or helpful?

What to Include?
• What you know: • What they need to:
– –
– –
– –
–
–
–
–
–

Your Next…
Important email
• Audience. (Who is reading this?)
• Results. (What response do you want?)
• Contents. (Short, direct, audience/result
specific.)

Your next…
PodCast
• Audience. (Who are they?)
• Results. (What needs to happen?)
• Content. (Makes a direct connection from
audience to result.)

Note to Self
• I will seek more
information on…
• 3 valuable things I learned
today…
• 1 thing I will DO…

Successful
Communicators
are Successful
People
• Audience + results = content
• CODE: Concise, Organized, Direct, Effective
• SIMPLIFY

Laura Fitton, Pistachio Consulting, Inc.
Laura Fitton (aka @Pistachio) is a superhero. The full extent
of her powers is not yet known. To get some idea of how she
thinks, what she knows, and the problems she can solve,
read her blog ( www.PistachioConsulting.com) and her
twitterstream (www.twitter.com/pistachio). She loves to talk.
She's good enough, she's smart enough, and doggone it,
people like her.