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Mesh conference fitton social business starting with twitter

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  • WHY I FOUNDED ONEFORTY: Make sense of the exploding and confusing ecosystem of tools for businesses using Twitter that I was working with in my consulting.
  • “Why Twitter?”STATISTICS ON INTERNET AND TWITTER USE
  • Whether your conversions are getting your leads to fill out a form with an email address or make a purchase through your website, by using social media tools we have listed on oneforty to track where you customers are coming from Facebook and Twitter to take those actions you CAN track how those activities lead to salesALSO: value of retaining a customer through customer support, loyalty is ROIALSO: saved costs of calling centers vs. customer support via Twitter account
  • Transcript

    • 1. Social Business…
      Starting with Twitter
    • 2.
    • 3.
    • 4. Founder/CEO oneforty.com
    • 5. How Did THAT
      Happen??!!
    • 6.
    • 7.
    • 8. “Laura Fitton… has thousands of people following her on Twitter. …by consistently touching a tribe of people with generosity and insight, she’s earned the right to lead”
      -Seth Godin, Tribes
    • 9. So Twitter…
      What’s the Big Deal?
    • 10.
    • 11. Global Sensing and Signaling Network
    • 12.
    • 13.
    • 14.
    • 15. The Message is the Influencer.
    • 16.
    • 17. Any to Many
    • 18.
    • 19. Only connect!
      - E.M. Forster
    • 20.
    • 21.
    • 22. People with more connections have more options
    • 23.
    • 24. What does it Do?
    • 25. Top Reasons Consumers Follow Brands
      Updates on future products (#1: 38%)
      Stay informed about company activities
      Discounts and promotions
      Updates on upcoming sales
      Samples/coupons
      Fun/entertainment
      Exclusive content
      Learn more about the company
      Show others my support for the company
      Share ideas/provide feedback (#10: 20%)
      CoTweet ExactTarget 2010
    • 26. “Just for PR & Marketing, right?”
      Marketing
      Advertising
      PR/word of mouth
      Social CRM
      Sales
      Contests & offers
      News & trends
      Customer Service
      Brand Monitoring
      SEO & Traffic
      Promote events
      Create & share content
      Build community
      Earn social capital
      Networking
    • 27. “Everything email touches…”
      Decentralized teams
      Employee support
      Mentoring
      Problem-solving
      Purely social
      Knowledge management
      Sourcing solutions
      Events backchannel
      Research
      Collaboration
      Innovation
      Recruiting
      Best practices
      Project status
    • 28. Influence (was)
      Attract attention to yourself
    • 29. Influence (is)
      Provide attention & value to others
    • 30. How Does it Work?
    • 31. Listen.Learn.Care.Serve.
    • 32. SMM Survey
      http://bit.ly/bestsmmtools
    • 33. SMM Survey
    • 34. Listen.
    • 35. Learn.
      Act on what you’re hearing
      Shine a light on others’ ideas
      Innovate
      Measure and notice what’s working
      Apologize when you screw up
      Encourage your team to explore and take risks
      Try new stuff. Repeat.
      35
    • 36. Care.
      Your Mother Taught You How To Tweet
      Dress nicely
      Background & avatar
      Introduce yourself
      Complete profile, link on your site
      Be a good conversationalist
      Listen. Respond. Be relevant. Be useful.
    • 37. Care.
      Manage Customer Relationships
      Get involved where customers already are
      Build relationships and keep in touch throughout the Customer Lifecycle
      -- save searches, track deals, manage contacts & projects
      TIP: Try a Social CRM tool with many different integrations
      37
    • 38. Serve.
      Create great content
      Twitter streams, Facebook pages, blogs, ebooks, white papers & webinars
      Cover things your prospective customer cares about and needs to know.
      Tool tip: Try Disqus for blog comments:
      encourage social sharing
      engage prospects
      organize email addresses
      38
    • 39. Serve.
      Curate great content
      Be a one-stop-shop for everything customers need
      “Do what you do best and link to the rest!” -@jeffjarvis
      Resist “NIH” (not invented here) don’t try to generate all the content yourself
      http://14t.me/curatecontent
    • 40. Myths/What NOT to do.
    • 41. We Need More Followers!
      Clickthrus?
      Fans?
      Friends?
      Traffic?
      Klout?
      Influentials?
      SOMETHINGS? Right?Don’t we? Hello?
    • 42. You Need Business Objectives.
      Then, measure what you’re actually trying to do.
    • 43. We Need Social Campaigns!
      not so much.
      Invest in Socialliteracy.
    • 44. The ROI is Unproven!
      +
    • 45. The ROI is THERE
      Track conversions from social media
      Build and track relationships and leads
      Track converstions with in-page analytics
      Retain customers and create fans
      Save costs - customer support, lead generation
    • 46. Right tasks. Right tools.
    • 47. Learn More…
    • 48. SocialBase
      Everything in one place. Any tool. Any workflow.
      BENEFITS
      • Brings order and expertise immediately
      • 49. Customizable and programmable
      • 50. Expert training wheels for social projects
      • 51. Brings scale and collaboration from one desktop
      48
    • 52. Learn More…
    • 53. Toolkits…
    • 54.
    • 55.
    • 56.
    • 57. SocialBase
      Everything in one place. Any tool. Any workflow.
      BENEFITS
      • Brings order and expertise immediately
      • 58. Customizable and programmable
      • 59. Expert training wheels for social projects
      • 60. Brings scale and collaboration from one desktop
      54
    • 61. http://bit.ly/socbasebeta
    • 62. So What’s the
      Big Deal?
      (Next)
    • 63. 5 Billion (Potential) Publishers.
    • 64. Text “join” to 40404
      You now have a Twitter account.
      Reply to a few more texts to set up your username and password.
    • 65. Now, Text “(anything at all)” to 40404
      You’ve just published a web page.
      Anyone in the world can find it.
      If it was important, everyone will.
    • 66. Text “F ________” to 40404
      You now follow @________.
      Without even HAVING a Twitter account.
    • 67. Thanks!
      …follow us at @oneforty

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