Let's Talk Success

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Slide deck that supported a talk on presentations at the BNCA (women's architecture college) in Pune, India.

Slide deck that supported a talk on presentations at the BNCA (women's architecture college) in Pune, India.

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  • 1. Let’s Talk Success. Laura Fitton Pistachio Consulting Inc. www.PistachioConsulting.com Laura@PistachioConsulting.com 800-747-1941
  • 2. Vivas What are you afraid of?
  • 3. Confidence Isn’t in knowing you’re right… It’s not being afraid to be wrong.
  • 4. Audience + Results = Content.
  • 5. The “Ah-ha” Moment Aka, What’s the Point? • Get to it • Show, don’t tell • WIIFM You have 30 seconds!
  • 6. Communication, defined: SENT message message RECEIVED message ACTED UPON
  • 7. Happy Audience “It’s not about you.”
  • 8. Happy Audience “It’s not about you.” Always Be • Relevant • Concise • Engaging
  • 9. Empathy!? • Customer Service. • Customer Service. • Customer Service. • Put stakeholder (client) first • Client has “pain” you can fix – But you won’t get the chance until the client believes you can
  • 10. Let’s Be Brutal… Your Audience Needs to Understand • Why should I care? • What’s in it for me? • How is this going to make my life better? • Can you solve a problem for me?
  • 11. Try This at Home You will need: •Your mobile
  • 12. Strategy 101 Develop ANY Message • WHO is it for? • WHY should they care? • WHAT should they do? • HOW can you show what you mean • WHICH examples or illustrations are most effective? (convincing)
  • 13. Strategy 201 Use a “Marketing Plan” • Objective. core business goal • Perception. how should they see you? • Target Audience. who must you influence? • Key Message. what should they tell others? • Call to Action. what should audience do?
  • 14. Audience + Results = Content.
  • 15. Remember, Be Brutal… Why should I care? What’s in it for me? How does it make my life better?
  • 16. Develop your Content • WHO is it for • WHY do they care? • WHAT do you want them to do? • HOW can show what you mean • WHICH examples, stories or illustrations are most convincing or interesting or helpful?
  • 17. What to Include? • What you know: • What they need to: – – – – – – – – – – –
  • 18. Evaluate According to the CODE: • Concise • Organized • Direct • Effective SIMPLIFY
  • 19. Think About Your Next Professor Interaction • Audience. (Who will get the message?) • Results. (What needs to happen?) • Contents. (direct, connection between audience & desired results)
  • 20. What to Include? • What you know: • What they need to: – – – – – – – – – – –
  • 21. Note to Self • I will seek more information on… • 3 valuable things I learned today… • 1 thing I will DO…
  • 22. Successful Communicators are Successful People • Audience + results = content • CODE: Concise, Organized, Direct, Effective • SIMPLIFY
  • 23. About this Deck Laura Fitton is a consultant and speaker who owns Pistachio Consulting, Inc. Follow her at www.Twitter.com/Pistachio. This deck supported a “lecture” on presentations & communications at the BNCA Women’s College of Architecture in Pune, India, Nov. 17, 2007. Some slides intentionally repeated.