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Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
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Inc 500|5000 Laura Fitton Savvies of Social Media

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The slide deck for my Inc 500 keynote: Savvies of Social Media

The slide deck for my Inc 500 keynote: Savvies of Social Media

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  • 1. Savvies of Social Media. Inc 500|5000 Laura Fitton, Evangelist @ HubSpot @pistachio | pistachio@hubspot.com
  • 2. Laura Fitton, May 2007 Homebound mom. Two kids under two. Where do I upgrade my browser? What’s Web 2.0? NO business network in Boston Twitter is Dumb!
  • 3. (Don t Believe the) Hype Oneforty.
  • 4. Laura @Pistachio Fitton “Excited & geeky about where all this leads!" Inbound Marketing Evangelist @pistachio Founder (acq. By HubSpot) A lotta Twitter Readers
  • 5. How did THAT Happen??! Photo: http://www.flickr.com/photos/furryscalyman/
  • 6. Twitter-based Software will Change the World
  • 7. Twitter-based Software HAS Changed the World
  • 8. We ve Only Just Begun…
  • 9. NO ONE WAKES UP AND SAYS: “I want to see an ad.”
  • 10. SO WHY DO MARKETERS WAKE UP AND SAY: “Let’s make an ad”?
  • 11. Your customers are relying more & more on social. 9 out of 10 9 out of 10 Internet users visited a social networking site each month in 2010. 11 Source: comscore, february 2011
  • 12. 1 out of every 8 minutes online is spent on Facebook. 12 Source: comscore, february 2011
  • 13. Changes in Consumer Attention vs THEN. NOW.
  • 14. “ What we really need is a mindset shift that will make us relevant to today s consumers, a mindset shift from telling & selling to building relationships. Jim Stengel Former global marketing officer for Procter & gamble 14
  • 15. SOLVE FOR THE HUMANS Not just their happiness, but also their success.
  • 16. Savvies of Social Media: BIG PICTURE •  Be Useful •  Tame the Fox •  Nurture & maintain loose ties
  • 17. Influence (was) Attract attention to yourself
  • 18. Influence (is) Provide attention & value to others
  • 19. Social Media in 2 Words…
  • 20. “ BE UL EF !!!! US
  • 21. Image: http://inay.org
  • 22. Image Credit: Fotographia Guerilla “ Make the customer the hero of your story. Ann Handley Chief Content Officer MarketingProfs Tweet ebook! Quote!
  • 23. Social Media
 in 4 Words…
  • 24. “ Listen. Learn. Care. Serve.
  • 25. “ How Can I Get More Followers?
  • 26. You don t just want a following. 29
  • 27. You want screaming, raving fans
  • 28. “ Either write something worth reading or do something worth writing about. Benjamin Franklin Image Credit:" lhalstead"
  • 29. “ How Can I Get More Followers?
  • 30. •  the more you give, the more you get Be generous. 35 •  build trust, credibility, & goodwill •  increase # of pages & inbound links
  • 31. Make 
 stuff 
 people 
 want. •  Educational Ebooks •  How-to videos •  Online Calculators •  Planning tools •  Answers to common questions 36
  • 32. Be helpful. Helpful is the new viral. Helpful Relevant Remarkable ask yourself how you can be of service to your current and potential customers. What problems can you solve? What questions can you answer? What knowledge can you share? Read more: http://blog.hubspot.com/blog/ tabid/6307/bid/10291/Helpful-is-the-NewViral.aspx#ixzz1GsSghdGN Frequent 37
  • 33. Generous is the new cautious & controlled. 38
  • 34. Remarkable is the new ‘business as usual.’ 39
  • 35. Link love is the new ad buy. 40
  • 36. 41
  • 37. Savvies of Social Media: TACTICS •  We drink our own champagne •  Here’s lookin at YOU, #inc5000
  • 38. You don’t find customers anymore. They find you.
  • 39. Context creates the inbound experience. EMAIL SALES SOCIAL WEBSITE
  • 40. SOCIAL INBOX http://bit.ly/trySI
  • 41. It’s so easy, even a CEO can use it!
  • 42. OUR OWN CHAMPAGNE
  • 43. OUR OWN CHAMPAGNE
  • 44. OUR OWN CHAMPAGNE
  • 45. OUR OWN CHAMPAGNE
  • 46. OUR OWN CHAMPAGNE
  • 47. OUR OWN CHAMPAGNE
  • 48. OUR OWN CHAMPAGNE
  • 49. OUR OWN CHAMPAGNE
  • 50. OUR OWN CHAMPAGNE
  • 51. OUR OWN CHAMPAGNE
  • 52. OUR OWN CHAMPAGNE
  • 53. OUR OWN CHAMPAGNE
  • 54. Savvies of Social Media: TACTICS •  We drink our own champagne •  Here’s lookin at YOU, #inc5000
  • 55. http://www.shiftcomm.com/2013/09/ twitters-newest-hidden-feature-websiteanalytics/
  • 56. Savvies of Social Media: VISION •  We’ve only just begun…
  • 57. Global Sensing and Signaling Network
  • 58. The Message is the Influencer. http://twitpic.com/135xa by @JKrums
  • 59. “ Any to Many
  • 60. 6.8 BILLION.
  • 61. Savvies of Social Media: NOW, YOU Website grade and custom checklists http://grader.com Marketing Library http://hubspot.com/library Marketing Academy http://academy.hubspot.com Try Social Inbox: http://bit.ly/trySI
  • 62. grader.com
  • 63. Savvies of Social Media: NOW, YOU Website grade and custom checklists http://grader.com Marketing Library http://hubspot.com/library Marketing Academy http://academy.hubspot.com Try Social Inbox: http://bit.ly/trySI
  • 64. hubspot.com/library
  • 65. Savvies of Social Media: NOW, YOU Website grade and custom checklists http://grader.com Marketing Library http://hubspot.com/library Marketing Academy http://academy.hubspot.com Try Social Inbox: http://bit.ly/trySI
  • 66. academy.hubspot.com
  • 67. Savvies of Social Media: NOW, YOU Website grade and custom checklists http://grader.com Marketing Library http://hubspot.com/library Marketing Academy http://academy.hubspot.com Try Social Inbox: http://bit.ly/trySI
  • 68. bit.ly/trySI
  • 69. THANK YOU! For the love of marketing. Laura Fitton, Inbound Marketing Evangelist @pistachio | pistachio@hubspot.com

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