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InboundPersonalBrandingGet yourself caught in a vortex of successLaura Fitton @pistachiopistachio@HubSpot.com
Laura @Pistachio Fitton, Fall 2011“Excited & geeky aboutwhere all this leads!"                                      Inboun...
Laura Fitton, May 2007Homebound mom.Two kids under two.                                    Where do I                     ...
“Laura Fitton… hasthousands of peoplefollowing her on Twitter. …byconsistently touching a tribeof people with generosityan...
Founder/CEO	  oneforty.com	  
Laura @Pistachio Fitton, Fall 2011“Excited & geeky aboutwhere all this leads!"                                      Inboun...
How did THAT     Happen??!Photo: http://www.flickr.com/photos/furryscalyman/
“                            If you have more money than brains,                            you should focus on outbound  ...
Less of this.                16
More of this.                17
Humans Are Changing                  ???
Humans Are Changing
The balance of power shifted                      mere mortal
The Message is     the Influencer.http://twitpic.com/135xa by @JKrums
Any to Many
http://bit.ly/inbound1013 Steps:  1          2               3                           MeasureGet Found   Convert       ...
1   Get    Found
“Either write something worth reading ordo something worth writing about.BENJAMIN FRANKLIN                                ...
Have more fun!Try more things.
Don’t be afraid to polarize
2   Convert
CarePassionatelyAbout Things.(*Other than yourself)
CarePassionatelyAbout People.Photo: Twilk background by @Mulka
Do good.Photo: Esther Havens for @charitywater
Have fun.
Be a (more authentic)version of yourprofessional self.
3    Measure    What    Matters
You don’t just want a following.                                   35
You wantscreaming,raving fans
Laura’s Ruleshttp://bit.ly/laurasrules
the absolutecentral challenge     in life…
learn to not beafraid of who you   actually are.
1.be kind andfair toeveryone.
2.don’t worrywhether ornot anyonelikes you.
3.help people.
4.ask.
5.act.(get excitedand share it)
6.love yourself.
7.love others.(try radicalforgiveness)
8.gratitude foreverything.(everything)
9.hope is youronly hope.(fear is youronly worry)
10.be present.
BONUS:adversity is anopportunity toask “what bulletdid i just dodge?”
THANK YOU            Laura Fitton @pistachioTHANK YOU   pistachio@HubSpot.comTHANK YOU
Laura Fitton @pistachiopistachio@HubSpot.com   Learn more:   http://bit.ly/inbound101
Inbound Personal Branding: Get yourself caught in a vortex of success
Inbound Personal Branding: Get yourself caught in a vortex of success
Inbound Personal Branding: Get yourself caught in a vortex of success
Inbound Personal Branding: Get yourself caught in a vortex of success
Inbound Personal Branding: Get yourself caught in a vortex of success
Inbound Personal Branding: Get yourself caught in a vortex of success
Inbound Personal Branding: Get yourself caught in a vortex of success
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Inbound Personal Branding: Get yourself caught in a vortex of success

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Slide deck to support my talk at Brand Camp Boston. From the program:

Although @Pistachio's crazy "Cinderella Story" trip from homebound mom of 2 kids under 2 to female CEO of VC-backed startup oneforty.com (acquired by HubSpot) would be hard to reproduce, the personal branding lessons are universal. Put your unique self out there in service of others and others will promote your work. Now an Inbound Marketing Evangelist for HubSpot, Fitton will explain how to apply the lessons of inbound marketing to your personal brand. Learn to do well by doing good, having fun and being a really authentic version of your professional self.

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Transcript of "Inbound Personal Branding: Get yourself caught in a vortex of success"

  1. 1. InboundPersonalBrandingGet yourself caught in a vortex of successLaura Fitton @pistachiopistachio@HubSpot.com
  2. 2. Laura @Pistachio Fitton, Fall 2011“Excited & geeky aboutwhere all this leads!" Inbound Marketing Evangelist Twitter for Dummies 84,000 Twitter @pistachio Founder Readers (acq. By HubSpot)
  3. 3. Laura Fitton, May 2007Homebound mom.Two kids under two. Where do I upgrade my browser? What’s Web 2.0? Twitter is Dumb! NO business network in Boston
  4. 4. “Laura Fitton… hasthousands of peoplefollowing her on Twitter. …byconsistently touching a tribeof people with generosityand insight, she’s earnedthe right to lead”-Seth Godin, Tribes
  5. 5. Founder/CEO  oneforty.com  
  6. 6. Laura @Pistachio Fitton, Fall 2011“Excited & geeky aboutwhere all this leads!" Inbound Marketing Evangelist Twitter for Dummies 84,000 Twitter @pistachio Founder Readers (acq. By HubSpot)
  7. 7. How did THAT Happen??!Photo: http://www.flickr.com/photos/furryscalyman/
  8. 8. “ If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing. GUY KAWASAKI FORMER CHIEF EVANGELIST, APPLE CO-FOUNDER, ALLTOP.COMImage Credit: RangerRick!
  9. 9. Less of this. 16
  10. 10. More of this. 17
  11. 11. Humans Are Changing ???
  12. 12. Humans Are Changing
  13. 13. The balance of power shifted mere mortal
  14. 14. The Message is the Influencer.http://twitpic.com/135xa by @JKrums
  15. 15. Any to Many
  16. 16. http://bit.ly/inbound1013 Steps: 1 2 3 MeasureGet Found Convert What Matters
  17. 17. 1 Get Found
  18. 18. “Either write something worth reading ordo something worth writing about.BENJAMIN FRANKLIN Image Credit:! lhalstead!
  19. 19. Have more fun!Try more things.
  20. 20. Don’t be afraid to polarize
  21. 21. 2 Convert
  22. 22. CarePassionatelyAbout Things.(*Other than yourself)
  23. 23. CarePassionatelyAbout People.Photo: Twilk background by @Mulka
  24. 24. Do good.Photo: Esther Havens for @charitywater
  25. 25. Have fun.
  26. 26. Be a (more authentic)version of yourprofessional self.
  27. 27. 3 Measure What Matters
  28. 28. You don’t just want a following. 35
  29. 29. You wantscreaming,raving fans
  30. 30. Laura’s Ruleshttp://bit.ly/laurasrules
  31. 31. the absolutecentral challenge in life…
  32. 32. learn to not beafraid of who you actually are.
  33. 33. 1.be kind andfair toeveryone.
  34. 34. 2.don’t worrywhether ornot anyonelikes you.
  35. 35. 3.help people.
  36. 36. 4.ask.
  37. 37. 5.act.(get excitedand share it)
  38. 38. 6.love yourself.
  39. 39. 7.love others.(try radicalforgiveness)
  40. 40. 8.gratitude foreverything.(everything)
  41. 41. 9.hope is youronly hope.(fear is youronly worry)
  42. 42. 10.be present.
  43. 43. BONUS:adversity is anopportunity toask “what bulletdid i just dodge?”
  44. 44. THANK YOU Laura Fitton @pistachioTHANK YOU pistachio@HubSpot.comTHANK YOU
  45. 45. Laura Fitton @pistachiopistachio@HubSpot.com Learn more: http://bit.ly/inbound101
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