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Inbound Personal Branding: Get yourself caught in a vortex of success

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Slide deck to support my talk at Brand Camp Boston. From the program: …

Slide deck to support my talk at Brand Camp Boston. From the program:

Although @Pistachio's crazy "Cinderella Story" trip from homebound mom of 2 kids under 2 to female CEO of VC-backed startup oneforty.com (acquired by HubSpot) would be hard to reproduce, the personal branding lessons are universal. Put your unique self out there in service of others and others will promote your work. Now an Inbound Marketing Evangelist for HubSpot, Fitton will explain how to apply the lessons of inbound marketing to your personal brand. Learn to do well by doing good, having fun and being a really authentic version of your professional self.

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  • 1. InboundPersonalBrandingGet yourself caught in a vortex of successLaura Fitton @pistachiopistachio@HubSpot.com
  • 2. Laura @Pistachio Fitton, Fall 2011“Excited & geeky aboutwhere all this leads!" Inbound Marketing Evangelist Twitter for Dummies 84,000 Twitter @pistachio Founder Readers (acq. By HubSpot)
  • 3. Laura Fitton, May 2007Homebound mom.Two kids under two. Where do I upgrade my browser? What’s Web 2.0? Twitter is Dumb! NO business network in Boston
  • 4. “Laura Fitton… hasthousands of peoplefollowing her on Twitter. …byconsistently touching a tribeof people with generosityand insight, she’s earnedthe right to lead”-Seth Godin, Tribes
  • 5. Founder/CEO  oneforty.com  
  • 6. Laura @Pistachio Fitton, Fall 2011“Excited & geeky aboutwhere all this leads!" Inbound Marketing Evangelist Twitter for Dummies 84,000 Twitter @pistachio Founder Readers (acq. By HubSpot)
  • 7. How did THAT Happen??!Photo: http://www.flickr.com/photos/furryscalyman/
  • 8. “ If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing. GUY KAWASAKI FORMER CHIEF EVANGELIST, APPLE CO-FOUNDER, ALLTOP.COMImage Credit: RangerRick!
  • 9. Less of this. 16
  • 10. More of this. 17
  • 11. Humans Are Changing ???
  • 12. Humans Are Changing
  • 13. The balance of power shifted mere mortal
  • 14. The Message is the Influencer.http://twitpic.com/135xa by @JKrums
  • 15. Any to Many
  • 16. http://bit.ly/inbound1013 Steps: 1 2 3 MeasureGet Found Convert What Matters
  • 17. 1 Get Found
  • 18. “Either write something worth reading ordo something worth writing about.BENJAMIN FRANKLIN Image Credit:! lhalstead!
  • 19. Have more fun!Try more things.
  • 20. Don’t be afraid to polarize
  • 21. 2 Convert
  • 22. CarePassionatelyAbout Things.(*Other than yourself)
  • 23. CarePassionatelyAbout People.Photo: Twilk background by @Mulka
  • 24. Do good.Photo: Esther Havens for @charitywater
  • 25. Have fun.
  • 26. Be a (more authentic)version of yourprofessional self.
  • 27. 3 Measure What Matters
  • 28. You don’t just want a following. 35
  • 29. You wantscreaming,raving fans
  • 30. Laura’s Ruleshttp://bit.ly/laurasrules
  • 31. the absolutecentral challenge in life…
  • 32. learn to not beafraid of who you actually are.
  • 33. 1.be kind andfair toeveryone.
  • 34. 2.don’t worrywhether ornot anyonelikes you.
  • 35. 3.help people.
  • 36. 4.ask.
  • 37. 5.act.(get excitedand share it)
  • 38. 6.love yourself.
  • 39. 7.love others.(try radicalforgiveness)
  • 40. 8.gratitude foreverything.(everything)
  • 41. 9.hope is youronly hope.(fear is youronly worry)
  • 42. 10.be present.
  • 43. BONUS:adversity is anopportunity toask “what bulletdid i just dodge?”
  • 44. THANK YOU Laura Fitton @pistachioTHANK YOU pistachio@HubSpot.comTHANK YOU
  • 45. Laura Fitton @pistachiopistachio@HubSpot.com Learn more: http://bit.ly/inbound101

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