Your SlideShare is downloading. ×
0
How to Use Twitter for
Real Business Impact
Smart Tips from the Dummies Author!
Laura “@Pistachio” Fitton
Twitter’s Not Just for Marketing…
Use	
  to	
  to	
  Generate	
  Real	
  Business	
  Impact:	
  
1. 	
  A%ract	
  	
  
a	
...
Laura Fitton, Spring 2007
Homebound mom.
Two kids under two.
NO business
network in Boston
What’s
Web 2.0?
Do I
upgrade my...
Heh.
http://discover.twitter.com/first-tweet
Twitter
is
Dumb!
Laura @Pistachio Fitton
Evangelist, HubSpot
Founder (acq. By HubSpot)
How did THAT
Happen??!
Photo: http://www.flickr.com/photos/furryscalyman/
Twitter will
Change the
World
It Started a Bit Obsessively…
Twitter
HAS
Changed the World
We’ve Only
Just Begun…
Twitter’s Not Just for Marketing…
Use it to Generate Real Business Impact:
1. Attract
a targeted, engaged following
2. Bui...
1. Attract
a targeted, engaged following
1.  WIIFT?
– NOT About You.
2.  Be on a Mission
– WHO should follow you? WHY?
Influence (was)
ATTRACT
attention to yourself
WIIFT? What’s in it For Them?
PROVIDE
attention & value to others
Influence (is)
WIIFT? What’s in it For Them?
Twitter Marketing
in 2 Words:
WIIFT? What’s in it For Them?
Be
Useful
WIIFT? What’s in it For Them?
Image: http://inay.org
Either write something worth reading or
do something worth writing about.
Benjamin Franklin
“ Image Credit:"
lhalstead"
Image: http://inay.org
SOLVE FOR THE HUMANS
Not just their happiness,
but also their success.
Be on a Mission
Be on a Mission
Be on a Mission
Mission:
[@OurAcct] is where _(who)__
can find _(value offered)_.
Bio:
“follow us for…”
Be on a Mission
Use	
  it	
  to	
  Generate	
  Real	
  Business	
  Impact:	
  
1. 	
  A%ract	
  	
  
a	
  targeted,	
  engaged	
  followin...
2. Build Community 	
  
with	
  actual	
  business	
  impact
1.  Define	
  
2.  Nurture	
  
3.  Measure	
  
Define
Do this:
•  Write down everything you know about
your ideal personas
•  What are their challenges?
•  How are they ...
Share this:
•  Content types that fit with everything you
know about their lives
•  Solutions to their challenges
•  Tools...
Nurture
How Can I Get
More Followers?
Nurture
You don’t just want a following.
29
You want
screaming,
raving fans
41
32
No, Really, Pistachio.
How Can I Get
More Followers?
Measure
35
Be
generous.
• the more you give,
the more you get
• build trust, credibility,
& goodwill
• increase # of pages &
inbou...
37
Be helpful.
Helpful
Relevant
Remarkable
Frequent
ask yourself how you can be of service to
your current and potential c...
39
Remarkable is the new
‘business as usual.’
Twitter’s Not Just for Marketing…
Use	
  it	
  to	
  Generate	
  Real	
  Business	
  Impact:	
  
1. 	
  A%ract	
  	
  
a	
...
3. Source Leads
and nurture valuable relationships
1.  Listen,	
  look,	
  and	
  
provide	
  value	
  	
  
2.  Keep	
  in...
1. Listen, look and provide value.
Twitter Marketing
in 4 Words:
Listen.
Learn.
Care.
Serve.
Listen.
Learn.
Care.
Serve.
2. Keep in Touch Supportively
Integrate Social With Your
Marketing Database
Keep in Touch Supportively
Keep in Touch Supportively
Keep in Touch Supportively
Keep in Touch Supportively
Keep in Touch Supportively
Keep in Touch Supportively
Keep in Touch Supportively
Keep in Touch Supportively
Twitter’s Not Just for Marketing…
Use	
  to	
  to	
  Generate	
  Real	
  Business	
  Impact:	
  
1. 	
  A%ract	
  	
  
a	
...
4. Develop Relationships 	
  
with	
  media	
  and	
  influencers
1.  Who	
  needs	
  your	
  service?	
  
2.  Who	
  do	
 ...
build relationships
PAY COMPLIMENTS:
RT right!
1.  copy/paste
2.  cleanup
3.  edit
4.  appendhttp://bit.ly/RTright
THANK THE
@REPORTER
for heaven’s sake, when
you get mentioned,
@mention the reporter
who wrote it.
Any
to
Many
6.8
BILLION.
The Message is
the Influencer.
http://twitpic.com/135xa by @JKrums
Twitter’s Not Just for Marketing…
Use	
  to	
  to	
  Generate	
  Real	
  Business	
  Impact:	
  
1. A%ract	
  	
  
a	
  ta...
4 FREE Tools for You…
Your marketing grade &
how to improve it
http://grader.com
Library
http://hubspot.com/library
Academ...
Effective Results	
  	
  
ma%er,	
  not	
  raw	
  effort
•  What’s	
  in	
  it	
  for	
  THEM?	
  
•  What	
  is	
  your	
 ...
THANK YOU!
QUESTIONS?
How to Use Twitter for Real Business Impact
How to Use Twitter for Real Business Impact
How to Use Twitter for Real Business Impact
How to Use Twitter for Real Business Impact
How to Use Twitter for Real Business Impact
How to Use Twitter for Real Business Impact
How to Use Twitter for Real Business Impact
How to Use Twitter for Real Business Impact
How to Use Twitter for Real Business Impact
Upcoming SlideShare
Loading in...5
×

How to Use Twitter for Real Business Impact

6,578

Published on

Mastery of Twitter - or any social network - marketing depends on your execution of these four steps.

Published in: Social Media, Business
1 Comment
140 Likes
Statistics
Notes
  • Você gostaria de ganhar uma ótima renda mensal revendendo folheados de ótima qualidade, com lucros de até 100% em cada peça e indicar novos revendedores e ganhar comissões sobre as vendas deles até o quinto nível?
    Então conheça a Imagem Folheados, uma loja virtual onde você encontra uma enorme variedade de brincos, pingentes, pulseiras, gargantilhas, anéis, tornozeleiras, conjuntos, piercings, alianças, linha infantil e tudo mais o que você precisar em termos de bijouterias e folheados!
    Ótimos preços, facilidade para pagar e agilidade na entrega tornam a Imagem Folheados o local ideal para lojistas e revendedores e também para quem deseja comprar suas jóias sem sair do conforto da sua casa!
    Não perca tempo! Acesse já!
    • Seu link (endereço) para Divulgação para obter novos clientes que geram comissões de 10% é:
    http://www.imagemfolheados.com.br/?a=78910
    • Seu link para Divulgação para obter novos afiliados diretos que geram comissões de 4% é:
    http://www.imagemfolheados.com.br/parceria/?a=78910
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
6,578
On Slideshare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
127
Comments
1
Likes
140
Embeds 0
No embeds

No notes for slide

Transcript of "How to Use Twitter for Real Business Impact"

  1. 1. How to Use Twitter for Real Business Impact Smart Tips from the Dummies Author! Laura “@Pistachio” Fitton
  2. 2. Twitter’s Not Just for Marketing… Use  to  to  Generate  Real  Business  Impact:   1.   A%ract     a  targeted,  engaged  following   2.   Build  community     with  actual  business  impact   3.   Source  Leads   and  nurture  valuable  relaAonships   4.   Develop  relaAonships   With  media  and  influencers  
  3. 3. Laura Fitton, Spring 2007 Homebound mom. Two kids under two. NO business network in Boston What’s Web 2.0? Do I upgrade my browser to see web 2.0? Twitter is Dumb!
  4. 4. Heh. http://discover.twitter.com/first-tweet Twitter is Dumb!
  5. 5. Laura @Pistachio Fitton Evangelist, HubSpot Founder (acq. By HubSpot)
  6. 6. How did THAT Happen??! Photo: http://www.flickr.com/photos/furryscalyman/
  7. 7. Twitter will Change the World It Started a Bit Obsessively…
  8. 8. Twitter HAS Changed the World
  9. 9. We’ve Only Just Begun…
  10. 10. Twitter’s Not Just for Marketing… Use it to Generate Real Business Impact: 1. Attract a targeted, engaged following 2. Build community with actual business impact 3. Source Leads and nurture valuable relationships 4. Develop relationships With media and influencers
  11. 11. 1. Attract a targeted, engaged following 1.  WIIFT? – NOT About You. 2.  Be on a Mission – WHO should follow you? WHY?
  12. 12. Influence (was) ATTRACT attention to yourself WIIFT? What’s in it For Them?
  13. 13. PROVIDE attention & value to others Influence (is) WIIFT? What’s in it For Them?
  14. 14. Twitter Marketing in 2 Words: WIIFT? What’s in it For Them?
  15. 15. Be Useful WIIFT? What’s in it For Them?
  16. 16. Image: http://inay.org
  17. 17. Either write something worth reading or do something worth writing about. Benjamin Franklin “ Image Credit:" lhalstead"
  18. 18. Image: http://inay.org
  19. 19. SOLVE FOR THE HUMANS Not just their happiness, but also their success. Be on a Mission
  20. 20. Be on a Mission
  21. 21. Be on a Mission Mission: [@OurAcct] is where _(who)__ can find _(value offered)_. Bio: “follow us for…”
  22. 22. Be on a Mission
  23. 23. Use  it  to  Generate  Real  Business  Impact:   1.   A%ract     a  targeted,  engaged  following   2.   Build  community     with  actual  business  impact   3.   Source  Leads   and  nurture  valuable  relaAonships   4.   Develop  relaAonships   With  media  and  influencers   Twitter’s Not Just for Marketing…
  24. 24. 2. Build Community   with  actual  business  impact 1.  Define   2.  Nurture   3.  Measure  
  25. 25. Define Do this: •  Write down everything you know about your ideal personas •  What are their challenges? •  How are they measured? •  What do they read? •  What (and where) do they share on social media?
  26. 26. Share this: •  Content types that fit with everything you know about their lives •  Solutions to their challenges •  Tools to help them crush their numbers •  Must-read articles and digests •  Shareable items that will make them look good Define
  27. 27. Nurture
  28. 28. How Can I Get More Followers? Nurture
  29. 29. You don’t just want a following. 29
  30. 30. You want screaming, raving fans
  31. 31. 41
  32. 32. 32
  33. 33. No, Really, Pistachio. How Can I Get More Followers? Measure
  34. 34. 35 Be generous. • the more you give, the more you get • build trust, credibility, & goodwill • increase # of pages & inbound links
  35. 35. 37 Be helpful. Helpful Relevant Remarkable Frequent ask yourself how you can be of service to your current and potential customers. What problems can you solve? What questions can you answer? What knowledge can you share? Read more: http://blog.hubspot.com/blog/ tabid/6307/bid/10291/Helpful-is-the-New- Viral.aspx#ixzz1GsSghdGN Helpful is the new viral.
  36. 36. 39 Remarkable is the new ‘business as usual.’
  37. 37. Twitter’s Not Just for Marketing… Use  it  to  Generate  Real  Business  Impact:   1.   A%ract     a  targeted,  engaged  following   2.   Build  community     with  actual  business  impact   3.   Source  Leads   and  nurture  valuable  relaAonships   4.   Develop  relaAonships   With  media  and  influencers  
  38. 38. 3. Source Leads and nurture valuable relationships 1.  Listen,  look,  and   provide  value     2.  Keep  in  touch   supporAvely  
  39. 39. 1. Listen, look and provide value. Twitter Marketing in 4 Words:
  40. 40. Listen. Learn. Care. Serve.
  41. 41. Listen.
  42. 42. Learn.
  43. 43. Care.
  44. 44. Serve.
  45. 45. 2. Keep in Touch Supportively
  46. 46. Integrate Social With Your Marketing Database
  47. 47. Keep in Touch Supportively
  48. 48. Keep in Touch Supportively
  49. 49. Keep in Touch Supportively
  50. 50. Keep in Touch Supportively
  51. 51. Keep in Touch Supportively
  52. 52. Keep in Touch Supportively
  53. 53. Keep in Touch Supportively
  54. 54. Keep in Touch Supportively
  55. 55. Twitter’s Not Just for Marketing… Use  to  to  Generate  Real  Business  Impact:   1.   A%ract     a  targeted,  engaged  following   2.   Build  community     with  actual  business  impact   3.   Source  Leads   and  nurture  valuable  relaAonships   4.   Develop  relaAonships   With  media  and  influencers  
  56. 56. 4. Develop Relationships   with  media  and  influencers 1.  Who  needs  your  service?   2.  Who  do  they  listen  to?   3.  What  you  can  do  for   these  influencers?  
  57. 57. build relationships
  58. 58. PAY COMPLIMENTS: RT right! 1.  copy/paste 2.  cleanup 3.  edit 4.  appendhttp://bit.ly/RTright
  59. 59. THANK THE @REPORTER for heaven’s sake, when you get mentioned, @mention the reporter who wrote it.
  60. 60. Any to Many
  61. 61. 6.8 BILLION.
  62. 62. The Message is the Influencer. http://twitpic.com/135xa by @JKrums
  63. 63. Twitter’s Not Just for Marketing… Use  to  to  Generate  Real  Business  Impact:   1. A%ract     a  targeted,  engaged  following   2. Build  community     with  actual  business  impact   3. Source  Leads   and  nurture  valuable  relaAonships   4. Develop  relaAonships   With  media  and  influencers  
  64. 64. 4 FREE Tools for You… Your marketing grade & how to improve it http://grader.com Library http://hubspot.com/library Academy http://academy.hubspot.com FREE Trial http://bit.ly/trySI
  65. 65. Effective Results     ma%er,  not  raw  effort •  What’s  in  it  for  THEM?   •  What  is  your  community  for  and  how  do  you  nurture   it?   •  Who  can  you  help?  (first  via  Twi%er,  later  with  your   product?)   •  Where  are  the  people  who  need  you  already  tuned  in?  
  66. 66. THANK YOU!
  67. 67. QUESTIONS?
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×