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How DARE You Not Be Awesome? (formatted)
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How DARE You Not Be Awesome? (formatted)

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@wellwishes "What can YOU do" challenge - http://bit.ly/5YVCNr. Start a campaign at http://mycharitywater.org and include wellwishes in the name. YOU can provide safe water for an entire …

@wellwishes "What can YOU do" challenge - http://bit.ly/5YVCNr. Start a campaign at http://mycharitywater.org and include wellwishes in the name. YOU can provide safe water for an entire village!!!

Formatted version of my BWE keynote deck. Full video is here: http://bit.ly/3KQRN9


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Transcript

  • 1. How DARE you!!??* *Not be awesome?
  • 2. Self-doubt is actually kinda Selfish
  • 3. (You’re cheating us!)
  • 4. Mentoring, unpacked.
  • 5. Fear is a terrible motivator.
  • 6. Love Matters. Love Lasts. Photo Credit: (cc) prakhar on flickr.com
  • 7. [The Awesomeness Manifesto] Four Pillars of Awesomeness… • Ethical Production • Insanely Great Stuff • Love • Thick Value http://blogs.harvardbusiness.org/haque/2009/09/is_your_business_innovative_or.html
  • 8. Awesome is NOT a Private Street cc: moonlightbulb Photo Credit: (cc) moonlightbulb on flickr.com
  • 9. Challenge and Inspire • product of a creator’s passion • novel and non- obvious, evoking surprise and delight • something about them perfectly reflects the essence of (their) creation @awesomefound
  • 10. Team Awesome Photo Credit: (cc) matski_98 on flickr.com
  • 11. #crushit.
  • 12. Think Big
  • 13. Awesome Anything cc: stallio Photo Credit: (cc) stallio on flickr.com
  • 14. How?
  • 15. What’s Your Superpower?
  • 16. [Four leaf clover] Photo Credit: (cc) cygnus921 on flickr.com
  • 17. • Maximize Chance Opportunities • Listen to Lucky Hunches • Expect Good Fortune • Turn Bad Luck to Good
  • 18. Believe.
  • 19. “learn to not be afraid of who you actually are.” http://pistachio.posterous.com/lauras-rules-0
  • 20. laura’s rules 1. be kind and fair to 6. love yourself. everyone. 7. love others. (try radical 2. don't worry whether or forgiveness) not anyone likes you. 8. gratitude for everything. 3. help people. 9. hope is your only hope. 4. ask. (and fear is your only worry) 5. act. (get excited and 10. be present. share it) http://pistachio.posterous.com/lauras-rules-0
  • 21. “Only connect.’ -E. M. Forrester
  • 22. (You KNEW Twitter’d be in here somewhere!)
  • 23. What Are You Doing?
  • 24. On-Ramp Photo Credit: (cc) stallio on flickr.com
  • 25. “Use it Where You Think Best” -IBM ThinkPad Commercials
  • 26. The User Multiface browser • SMS • IM • RSS reader • FriendFeed • Facebook • blogs • widgets • desktop • iPhone • Blackberry • clients • websites • subscriptions • listening tools • blog tools • plugins • visualizations • mainstream integrations
  • 27. What can I do with it?
  • 28. http://twitpic.com/135xa
  • 29. How to build awesome with Twitter…
  • 30. Listen. Learn. Care. Serve.
  • 31. You’re not alone anymore.
  • 32. Surround yourself with inspiring people
  • 33. [HORIZON] Photo Credit: (cc) dominicspics on flickr.com
  • 34. Be Useful Turn it inside-out Curate and produce value Connect
  • 35. Become Happier •Transparency & Values •Reframing Reality •Helping Others •Gratitude http://blogs.zappos.com/blogs/ceo-and-coo-blog/2009/01/25/how-twitter-can-make-you-a-better-and-happier-person
  • 36. Be Uniquely YOU. Talk about your passions
  • 37. Twitter Campaigns? not so much. Twitter literacy
  • 38. How Best to Approach? Find/cultivate examples of • Excellence • Authenticity • Engagement Then, eExperiment - What works for you?
  • 39. Manners 101 • Dress nicely – Background graphic, avatar • Introduce yourself – Fill out profile completely – Mention your Twitter on your site • Be a good conversationalist – Listen, respond – Contribute relevant, useful material
  • 40. [PeeWee Dummies] cc: moonlightbulb Photo Credit: © Damon Cortesi @dacort
  • 41. Team Twitter App Developer Eagle Scout Climbed Denali
  • 42. Homepage screenshot
  • 43. Influence (was) Attracting attention to yourself
  • 44. Influence (is) Providing attention and value to others
  • 45. Photo Credit: (cc) jerryfletcher on flickr.com
  • 46. Social Media is Knowledge
  • 47. Knowledge is Socially Mediated
  • 48. Knowledge is Socially Mediated Photo Credit: (cc) fredoalvarez on flickr.com
  • 49. Knowledge is Socially Mediated
  • 50. Markets are Socially Mediated
  • 51. Photo Credit: (cc) gregor_y on flickr.com
  • 52. Markets are Socially Mediated
  • 53. Photo Credit: (cc) matrianklw on flickr.com
  • 54. Value. research marketing visibility networking relevance customer relationships service social capital traffic community news ideas sales trust SEO
  • 55. Externally Customer service Relationships Market awareness Branding News Direct sales Innovation SEO Understanding Driving traffic Extending reach Networking
  • 56. Internally Sales Teams Decentralized teams Event Planning Employee Support Project Status Mentoring News Problem-solving Coordination Purely Social Interface