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Graduating from Social Media to Running a Social Business
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Graduating from Social Media to Running a Social Business


The slides that supported my keynote at Inman Connect SF July 16, 2014

The slides that supported my keynote at Inman Connect SF July 16, 2014

Published in Social Media , Business
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  • 1. Graduating from Social Media to Running a Social Business When Social Media is no longer a shiny object how does it actually MATTER for your business? Laura “@Pistachio” Fitton
  • 2. Social’s Not Just for Marketing… Use it to Generate Real Business Impact: 1. Attract a targeted, engaged following 2. Build engaged community with actual business impact 3. Source Leads and nurture valuable relationships 4. Develop relationships With media and influencers
  • 3. 1. Attract a targeted, engaged following
  • 4. Influence (was) ATTRACT attention to yourself
  • 5. Influence (is) PROVIDE attention and value to others
  • 6. Be Useful
  • 7. Mission: [Social Accountt] is where _(who)__ can find _(what value offered)_. Bio: “follow us for…”
  • 8. Image: http://inay.org
  • 9. SOLVE FOR THE HUMANS Not just their happiness, but also their success.
  • 10. 2. Build Engaged Community   with  actual  business   impact
  • 11. How Can I Get More Followers?
  • 12. You don’t just want a following. 29
  • 13. You want screaming, raving fans
  • 14. Know Your Personas, Cold •  Write down everything you know •  What are their challenges? •  How are they measured? •  What do they read? •  What (and where) do they share on social media?
  • 15. •  Content types that fit with everything you know about their lives •  Solutions to their challenges •  Tools to help them crush their numbers •  Must-read articles and digests •  Shareable items that will make them look good Share This
  • 16. No, Really, Pistachio. How Can I Get More Followers?
  • 17. 35 Be generous. • the more you give, the more you get • build trust, credibility, & goodwill • increase # of pages & inbound links
  • 18. 37 Be helpful. Helpful Relevant Remarkable Frequent ask yourself how you can be of service to your current and potential customers. What problems can you solve? What questions can you answer? What knowledge can you share? Read more: http://blog.hubspot.com/blog/ tabid/6307/bid/10291/Helpful-is-the-New- Viral.aspx#ixzz1GsSghdGN Helpful is the new viral.
  • 19. 39 Remarkable is the new ‘business as usual.’
  • 20. 3. Source Leads and nurture valuable relationships
  • 21. Social Business in 4 Words:
  • 22. Listen. Learn. Care. Serve.
  • 23. Integrate Social With Your Marketing Database
  • 24. Keep in Touch Supportively
  • 25. Keep in Touch Supportively
  • 26. Keep in Touch Supportively
  • 27. Keep in Touch Supportively
  • 28. Keep in Touch Supportively
  • 29. Keep in Touch Supportively
  • 30. Keep in Touch Supportively
  • 31. Keep in Touch Supportively
  • 32. 4. Develop Relationships   with  media  and   influencers
  • 33. The Message is the Influencer. http://twitpic.com/135xa by @JKrums
  • 34. build relationships
  • 35. THANK THE @REPORTER for heaven’s sake, when you get mentioned, @mention the reporter who wrote it.
  • 36. PAY COMPLIMENTS: RT right! 1.  copy/paste 2.  cleanup 3.  edit 4.  appendhttp://bit.ly/RTright
  • 37. 4 FREE Tools for You… Your marketing grade & how to improve it http://grader.com Library http://hubspot.com/library Academy http://academy.hubspot.com FREE Trial http://bit.ly/trySI