Graduating from Social Media
to Running a Social Business
When Social Media is no longer a shiny object
how does it actually MATTER for your business?
Laura “@Pistachio” Fitton
Social’s Not Just for Marketing…
Use it to Generate Real Business Impact:
a targeted, engaged following
2. Build engaged community
with actual business impact
3. Source Leads
and nurture valuable relationships
4. Develop relationships
With media and influencers
Know Your Personas, Cold
• Write down everything you know
• What are their challenges?
• How are they measured?
• What do they read?
• What (and where) do they share on social
• Content types that fit with everything you
know about their lives
• Solutions to their challenges
• Tools to help them crush their numbers
• Must-read articles and digests
• Shareable items that will make them look
No, Really, Pistachio.
How Can I Get
• the more you give,
the more you get
• build trust, credibility,
• increase # of pages &
ask yourself how you can be of service to
your current and potential customers. What
problems can you solve? What questions can
you answer? What knowledge can you
Read more: http://blog.hubspot.com/blog/
Helpful is the new viral.