Real-time:CustomerAcquisition onTwitterData and tips from the trenchesLaura Fitton@pistachio
Laura @Pistachio Fitton“Excited & geeky about where all this leads!"                                            oneforty.c...
“                            If you have more money than brains,                            you should focus on outbound  ...
Humans Are Changing                  ???
Humans Are Changing
When I grow upI don’t want to be a    lead!                       6
“    Twitter is not a technology.    Its a conversation.    And its happening    with or without you.    CHARLENE LI    CO...
100	  Million	  Monthly	  Ac.ves	  •    35	  heads	  of	  state	  •    Every	  team:	  NFL,	  MLB,	  NBA,	  NHL	  &	  MLS	...
SOURCE: HUBSPOT, 2011   10
Global	  Sensing	  and	  Signaling	  Network	  
“Either write something worth reading ordo something worth writing about.BENJAMIN FRANKLIN                                ...
The	   Message	  	     is	  the	  Influencer.	  
Any	  	   to	  	  Many	  
Influence	  (was)	  ATract	  aTen.on	  to	  yourself	  
Influence	  (is)	  Provide	  aTen.on	  &	  value	  to	  others	  
TwiTer	  	  Marke.ng	  in	  2	  Words…	  
Be	  Useful!	  
TwiTer	  	  Marke.ng	  in	  4	  Words…	  
 Listen.	      Learn.	      Care.	      Serve.	  
The Sales Playbook25	  
The Sales Playbook IS BROKEN                    CALLER ID
WAS.                     IS.                     VSLEAD GENERATE             LEAD QUALIFY  COLD CALLING	          LINKEDIN...
3 Key Plays of Social Selling             1) Expand Reach!             2) Leverage Connections!             3) Use Social ...
Capitalize	  on	  Promoted	  Tweets	       1.  Hit	  Your	  Followers	  at	  the	  Right	  Time	       2.  Target	  Releva...
Understand	  Your	  Twi?er	  Traffic	  NEW	  TwiTer	  website	  analy.cs	  will	  track:	  •  amount	  of	  traffic	  TwiTer	 ...
Image Credit: Fotographia Guerilla“Make the customerthe hero of yourstory.ANN HANDLEYCHIEF CONTENT OFFICERMARKETINGPROFS  ...
INBOUND MARKETING$                   $
Complicated   Easy & Integrated& Confusing
Less of this.                45
More of this.                46
INSPIRED?             Start working on your successstory online. Sign up for aHubSpot free trial and see howthe interactio...
THANK YOUTHANK YOUTHANK YOU
RESOURCES	  hTp://bit.ly/nJiIaX	  How	  to	  Use	  TwiTer	  for	  Business	  Introductory	  Guide	  	  hTp://www.hubspot.c...
Fitton smash summit twitter marketing
Fitton smash summit twitter marketing
Fitton smash summit twitter marketing
Fitton smash summit twitter marketing
Fitton smash summit twitter marketing
Fitton smash summit twitter marketing
Fitton smash summit twitter marketing
Fitton smash summit twitter marketing
Fitton smash summit twitter marketing
Fitton smash summit twitter marketing
Fitton smash summit twitter marketing
Fitton smash summit twitter marketing
Fitton smash summit twitter marketing
Fitton smash summit twitter marketing
Fitton smash summit twitter marketing
Fitton smash summit twitter marketing
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Fitton smash summit twitter marketing

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Slide dec presented September 23 at Dave McClure's 500 Startups SMASH Summit on online marketing.

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Transcript of "Fitton smash summit twitter marketing"

  1. 1. Real-time:CustomerAcquisition onTwitterData and tips from the trenchesLaura Fitton@pistachio
  2. 2. Laura @Pistachio Fitton“Excited & geeky about where all this leads!" oneforty.com 4,000+ apps Twitter for Dummies 84,000 Twitter Readers @pistachio Founder
  3. 3. “ If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing. GUY KAWASAKI FORMER CHIEF EVANGELIST, APPLE CO-FOUNDER, ALLTOP.COMImage Credit: RangerRick!
  4. 4. Humans Are Changing ???
  5. 5. Humans Are Changing
  6. 6. When I grow upI don’t want to be a lead! 6
  7. 7. “ Twitter is not a technology. Its a conversation. And its happening with or without you. CHARLENE LI CO-AUTHOR OF GROUNDSWELL Image Credit: ! THEMACGIRL*!
  8. 8. 100  Million  Monthly  Ac.ves  •  35  heads  of  state  •  Every  team:  NFL,  MLB,  NBA,  NHL  &  MLS  •  99%  of  top  nonprofits  •  87%  of  top  2010  musicians  •  50  top  TV  shows  •  17  Languages  •  SMS  in  80  countries   =  230,000,000  tweets  per  day  
  9. 9. SOURCE: HUBSPOT, 2011 10
  10. 10. Global  Sensing  and  Signaling  Network  
  11. 11. “Either write something worth reading ordo something worth writing about.BENJAMIN FRANKLIN Image Credit:! lhalstead!
  12. 12. The   Message     is  the  Influencer.  
  13. 13. Any     to    Many  
  14. 14. Influence  (was)  ATract  aTen.on  to  yourself  
  15. 15. Influence  (is)  Provide  aTen.on  &  value  to  others  
  16. 16. TwiTer    Marke.ng  in  2  Words…  
  17. 17. Be  Useful!  
  18. 18. TwiTer    Marke.ng  in  4  Words…  
  19. 19.  Listen.   Learn.   Care.   Serve.  
  20. 20. The Sales Playbook25  
  21. 21. The Sales Playbook IS BROKEN CALLER ID
  22. 22. WAS. IS. VSLEAD GENERATE LEAD QUALIFY COLD CALLING   LINKEDIN   EMAIL BLASTS   SEGMENT EMAIL   ROLODEX   TWITTER   OUTSIDE INSIDE
  23. 23. 3 Key Plays of Social Selling 1) Expand Reach! 2) Leverage Connections! 3) Use Social Intelligence! A) Qualify! B) Add Value!
  24. 24. Capitalize  on  Promoted  Tweets   1.  Hit  Your  Followers  at  the  Right  Time   2.  Target  Relevant  Keywords   3.  Find  People  Who  Resemble  Your  Followers   4.  Use  Geo-­‐Targe.ng  for  Events  and  Local   Businesses   5.  Promote  Offers   6.  Test  Content  and  Messaging  hTp://bit.ly/nPhHDC  
  25. 25. Understand  Your  Twi?er  Traffic  NEW  TwiTer  website  analy.cs  will  track:  •  amount  of  traffic  TwiTer  drives  overall  •  extent  to  which  TwiTer  users  are  sharing  a   sites  content  •  effec.veness  of  a  websites  Tweet  buTon   integra.on  
  26. 26. Image Credit: Fotographia Guerilla“Make the customerthe hero of yourstory.ANN HANDLEYCHIEF CONTENT OFFICERMARKETINGPROFS TWEET EBOOK! QUOTE
  27. 27. INBOUND MARKETING$ $
  28. 28. Complicated Easy & Integrated& Confusing
  29. 29. Less of this. 45
  30. 30. More of this. 46
  31. 31. INSPIRED? Start working on your successstory online. Sign up for aHubSpot free trial and see howthe interaction of contentcreation, engagement andanalytics leads to awesomemarketing results. Sign Up for HubSpot’sFree 30-Day Trial!
  32. 32. THANK YOUTHANK YOUTHANK YOU
  33. 33. RESOURCES  hTp://bit.ly/nJiIaX  How  to  Use  TwiTer  for  Business  Introductory  Guide    hTp://www.hubspot.com/twiTer-­‐for-­‐business-­‐marke.ng-­‐kit/  
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