Fitton Going Solo Slideshare

Slide 1: You Only Get What You Give. @Pistachi Laura Fitton Pistachio Consulting Inc. o www.PistachioConsulting.com Laura@PistachioConsulting.com 800-747-1941

Slide 2: • You will learn: • to help clients to find you and make it easy for them to hire you • the importance of developing thought leadership and building mindshare • to establish credibility, trust and authority by giving away your best ideas… but never the implementation • to optimize your time investment in networking, prospecting and sales • how to establish an authentic and transparent presence online • why the more you give away, the more will come back to you • how having fun and tapping into your passions makes you more desirable to work with

Slide 3: Why You? They know (and like) you. They like your ideas. They know you will do a good job. You are ALL ABOUT them.

Slide 4: Web 2.0

Slide 5: Web WHO.0?

Slide 6: Photo Credit: (cc) matrianklw on flickr.com

Slide 7: Gravity.

Slide 8: Photo Credit: (cc) Hamed Saber on flickr.com

Slide 9: Social Media Makes Money?

Slide 10: Social Media Builds Value.

Slide 11: Social Media Builds Business

Slide 12: Social Media is Nothing New

Slide 13: Photo Credit: (cc) jerryfletcher on flickr.com

Slide 14: Social Media is Knowledge

Slide 15: Knowledge is Socially Mediated Photo Credit: (cc) fredoalvarez on flickr.com

Slide 16: Knowledge is Socially Mediated

Slide 17: Knowledge is Socially Mediated

Slide 18: Photo Credit: (cc) gregor_y on flickr.com

Slide 19: Markets are Socially Mediated

Slide 20: Markets are Socially Mediated

Slide 21: Welcome Mat

Slide 22: Sarcastic Welcome Mat Photo Credit: (cc) rbieber on flickr.com Photo Credit: (cc) rbieber on flickr.com

Slide 23: Shortcuts? Tricks?

Slide 24: [animal doing a trick] Photo Credit: (cc) redjar on flickr.com

Slide 25: No.

Slide 26: What Would Twitter Do? anniemal toe the water. make 1 SM Marvin "eMarv" Corea get known by tactic a pilot program and see what helping others works. You don't have to do Melanie Baker To quote @alexaclark, everything at once in a grand way. "You know know what people can jimphelps "If you use social media to bring to the party if you don't invite annoy me, I will block you and I'll tell them". get to know people just for the my friends you suck. Be sure you offer sake of getting to know them. You real value.” never know what they might mean to Jassim Ali Its not a single flick of a life/work later on. switch act of magic :-) Barbara Ling Promote your 'the raw_dan be friendly, and write only benefits of my site to you' link interesting and useful things Vinny Goldsmith give as much free Susan Scrupski "stay connected and information and advice as is informed on Twitter." #1 soc media tip. economically possible - it establishes MarkSalinas Keep a level tone you as the source of expertise Barbara K. Baker Do research well to karenswim Pick one or two and then find socnet(s) that best suits audience. be an active participant Join community & be committed, Rob Blatt Make sure your image is honest & consistent. the same across al networks.

Slide 27: What Matters?

Slide 28: Listen.

Slide 29: Listen. Photo Credit: (cc) gari.baldi on flickr.com

Slide 30: Be Human.

Slide 31: Be Human. Photo Credit: (cc) gebala on flickr.com

Slide 32: Know Yourself.

Slide 33: Know Yourself. Photo Credit: (cc) gi on flickr.com

Slide 34: Be Useful.

Slide 35: “Never Have an Ordinary Day.”® Be Useful. Photo Credit: (cc) my MacBook :-)

Slide 36: Help Others.

Slide 37: Help Others. Photo Credit: (cc) finds on flickr.com

Slide 38: Connect.

Slide 39: Connect. Photo Credit: (cc) eschipul on flickr.com

Slide 40: Love Matters. Love Lasts.

Slide 41: Love Matters. Love Lasts. Photo Credit: (cc) prakhar on flickr.com

Slide 42: VALUE. visibility relevance relationships social capital community ideas trust

Slide 43: Surren der Doroth

Slide 44: www.Twitter.com/pistachio …follow me