DON'T @Tweet Me, Maybe: 5 mistakes you’re (likely) making with influencers on Twitter, and how to turn the tide.

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5 Important things MOST companies get wrong when they try to contact influencers and journalists using Twitter …

5 Important things MOST companies get wrong when they try to contact influencers and journalists using Twitter

1. DON’T @Tweet Me, Maybe?
2. Ask NOT What Influencers Can Do for You…
3. Don’t touch that RT button!
4. Credit Where Credit’s Due
5. Stay Classy

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  • 1. #outreachmarketing #dttm DON’T @Tweet Me, Maybe? 5 mistakes you’re (likely) making with influencers on Twitter, and how to turn the tide. Laura @Pistachio Fitton #outreachmarketing #dttm
  • 2. #outreachmarketing #dttm#outreachmarketing #dttm 1 DON’T @Tweet Me, Maybe? 2 Ask NOT What Influencers Can Do for You… 3 Don’t touch that RT button! 4 Credit Where Credit’s Due 5 Stay Classy
  • 3. #outreachmarketing #dttm The Message is the Influencer. http://twitpic.com/135xa by @JKrums #outreachmarketing #dttm
  • 4. #outreachmarketing #dttm#outreachmarketing #dttm 1 DON’T @Tweet Me, Maybe? Are you @Spamming?
  • 5. #outreachmarketing #dttm#outreachmarketing #dttm
  • 6. #outreachmarketing #dttm build relationships #outreachmarketing #dttm
  • 7. #outreachmarketing #dttm#outreachmarketing #dttm 2 Ask NOT What Influencers Can Do for You… (Please tell me you know the next line!?)
  • 8. #outreachmarketing #dttm#outreachmarketing #dttm
  • 9. #outreachmarketing #dttm#outreachmarketing #dttm 3 Don’t Touch that RT Button! There’s a much better way to share
  • 10. PAY COMPLIMENTS: RT right! 1.  copy/paste 2.  cleanup 3.  edit 4.  append http://bit.ly/RTr#outreachmarketing #dttm
  • 11. #outreachmarketing #dttm#outreachmarketing #dttm 4 Credit Where Credit’s Due Is actually extremely good for you
  • 12. for heaven’s sake, when you get mentioned, @mention the reporter who wrote it. THANK THE @REPORTER #outreachmarketing #dttm
  • 13. #outreachmarketing #dttm#outreachmarketing #dttm 5 Stay Classy Support, don’t stalk
  • 14. #outreachmarketing #dttm Don’t cross the line between OUTREACH and STALKING!
  • 15. #outreachmarketing #dttm#outreachmarketing #dttm
  • 16. #outreachmarketing #dttm Listen. Learn. Care. Serve.
  • 17. #outreachmarketing #dttm#outreachmarketing #dttm 1 DON’T @Tweet Me, Maybe? 2 Ask NOT What Influencers Can Do for You… 3 Don’t touch that RT button! 4 Credit Where Credit’s Due 5 Stay Classy
  • 18. #outreachmarketing #dttm Why @Tweet When You Can @Connect? DON’T: •  @Spam •  Beg for attention •  Ask for… … a followback … a RT or share … an @mention … help …“feedback” “check out” DO: •  Find their contact info •  Earn attention •  Give instead Follow RT their stuff Answer their questions Provide help Show what’s in it for their audience
  • 19. #outreachmarketing #dttm Blogging Social SEO Tools to Attract Visitors Tools to Convert Leads Tools to Close Customers Landing Pages Forms Email Marketing Automation Analytics Salesforce Sync Calls-to-action Lead Management All the tools you need to do marketing – all in one place. Four FREE TOOLS FOR YOU: Your grade and checklist to-dos http://grader.com Marketing Library http://hubspot.com/library Marketing Academy http://academy.hubspot.com Try Social Inbox: http://bit.ly/trySI THANK YOU!
  • 20. #outreachmarketing #dttm More Customers Than Any Other Marketing Automation Tool #outreachmarketing #dttm