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#outreachmarketing #dttm
DON’T @Tweet Me, Maybe?
5 mistakes you’re (likely) making with
influencers on Twitter, and how to...
#outreachmarketing #dttm#outreachmarketing #dttm
1 DON’T @Tweet Me, Maybe?
2 Ask NOT What Influencers Can Do for You…
3 Do...
#outreachmarketing #dttm
The Message is
the Influencer.
http://twitpic.com/135xa by @JKrums
#outreachmarketing #dttm
#outreachmarketing #dttm#outreachmarketing #dttm
1 DON’T @Tweet Me, Maybe?
Are you @Spamming?
#outreachmarketing #dttm#outreachmarketing #dttm
#outreachmarketing #dttm
build relationships
#outreachmarketing #dttm
#outreachmarketing #dttm#outreachmarketing #dttm
2 Ask NOT What Influencers
Can Do for You…
(Please tell me you know the n...
#outreachmarketing #dttm#outreachmarketing #dttm
#outreachmarketing #dttm#outreachmarketing #dttm
3 Don’t Touch that RT Button!
There’s a much better way to share
PAY COMPLIMENTS:
RT right!
1.  copy/paste
2.  cleanup
3.  edit
4.  append
http://bit.ly/RTr#outreachmarketing #dttm
#outreachmarketing #dttm#outreachmarketing #dttm
4 Credit Where Credit’s Due
Is actually extremely good for you
for heaven’s sake, when
you get mentioned,
@mention the reporter
who wrote it.
THANK THE
@REPORTER
#outreachmarketing #dttm
#outreachmarketing #dttm#outreachmarketing #dttm
5 Stay Classy
Support, don’t stalk
#outreachmarketing #dttm
Don’t cross the
line between
OUTREACH
and
STALKING!
#outreachmarketing #dttm#outreachmarketing #dttm
#outreachmarketing #dttm
Listen.
Learn.
Care.
Serve.
#outreachmarketing #dttm#outreachmarketing #dttm
1 DON’T @Tweet Me, Maybe?
2 Ask NOT What Influencers Can Do for You…
3 Do...
#outreachmarketing #dttm
Why @Tweet When You Can @Connect?
DON’T:
•  @Spam
•  Beg for attention
•  Ask for…
… a followback...
#outreachmarketing #dttm
Blogging Social SEO
Tools to Attract Visitors
Tools to Convert Leads
Tools to Close Customers
Lan...
#outreachmarketing #dttm
More Customers Than Any Other Marketing Automation Tool
#outreachmarketing #dttm
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DON'T @Tweet Me, Maybe: 5 mistakes you’re (likely) making with influencers on Twitter, and how to turn the tide.

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5 Important things MOST companies get wrong when they try to contact influencers and journalists using Twitter

1. DON’T @Tweet Me, Maybe?
2. Ask NOT What Influencers Can Do for You…
3. Don’t touch that RT button!
4. Credit Where Credit’s Due
5. Stay Classy

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Transcript of "DON'T @Tweet Me, Maybe: 5 mistakes you’re (likely) making with influencers on Twitter, and how to turn the tide."

  1. 1. #outreachmarketing #dttm DON’T @Tweet Me, Maybe? 5 mistakes you’re (likely) making with influencers on Twitter, and how to turn the tide. Laura @Pistachio Fitton #outreachmarketing #dttm
  2. 2. #outreachmarketing #dttm#outreachmarketing #dttm 1 DON’T @Tweet Me, Maybe? 2 Ask NOT What Influencers Can Do for You… 3 Don’t touch that RT button! 4 Credit Where Credit’s Due 5 Stay Classy
  3. 3. #outreachmarketing #dttm The Message is the Influencer. http://twitpic.com/135xa by @JKrums #outreachmarketing #dttm
  4. 4. #outreachmarketing #dttm#outreachmarketing #dttm 1 DON’T @Tweet Me, Maybe? Are you @Spamming?
  5. 5. #outreachmarketing #dttm#outreachmarketing #dttm
  6. 6. #outreachmarketing #dttm build relationships #outreachmarketing #dttm
  7. 7. #outreachmarketing #dttm#outreachmarketing #dttm 2 Ask NOT What Influencers Can Do for You… (Please tell me you know the next line!?)
  8. 8. #outreachmarketing #dttm#outreachmarketing #dttm
  9. 9. #outreachmarketing #dttm#outreachmarketing #dttm 3 Don’t Touch that RT Button! There’s a much better way to share
  10. 10. PAY COMPLIMENTS: RT right! 1.  copy/paste 2.  cleanup 3.  edit 4.  append http://bit.ly/RTr#outreachmarketing #dttm
  11. 11. #outreachmarketing #dttm#outreachmarketing #dttm 4 Credit Where Credit’s Due Is actually extremely good for you
  12. 12. for heaven’s sake, when you get mentioned, @mention the reporter who wrote it. THANK THE @REPORTER #outreachmarketing #dttm
  13. 13. #outreachmarketing #dttm#outreachmarketing #dttm 5 Stay Classy Support, don’t stalk
  14. 14. #outreachmarketing #dttm Don’t cross the line between OUTREACH and STALKING!
  15. 15. #outreachmarketing #dttm#outreachmarketing #dttm
  16. 16. #outreachmarketing #dttm Listen. Learn. Care. Serve.
  17. 17. #outreachmarketing #dttm#outreachmarketing #dttm 1 DON’T @Tweet Me, Maybe? 2 Ask NOT What Influencers Can Do for You… 3 Don’t touch that RT button! 4 Credit Where Credit’s Due 5 Stay Classy
  18. 18. #outreachmarketing #dttm Why @Tweet When You Can @Connect? DON’T: •  @Spam •  Beg for attention •  Ask for… … a followback … a RT or share … an @mention … help …“feedback” “check out” DO: •  Find their contact info •  Earn attention •  Give instead Follow RT their stuff Answer their questions Provide help Show what’s in it for their audience
  19. 19. #outreachmarketing #dttm Blogging Social SEO Tools to Attract Visitors Tools to Convert Leads Tools to Close Customers Landing Pages Forms Email Marketing Automation Analytics Salesforce Sync Calls-to-action Lead Management All the tools you need to do marketing – all in one place. Four FREE TOOLS FOR YOU: Your grade and checklist to-dos http://grader.com Marketing Library http://hubspot.com/library Marketing Academy http://academy.hubspot.com Try Social Inbox: http://bit.ly/trySI THANK YOU!
  20. 20. #outreachmarketing #dttm More Customers Than Any Other Marketing Automation Tool #outreachmarketing #dttm
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