Customer Acquisition GROWTalks
 

Customer Acquisition GROWTalks

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Marketing guidance for startups and companies of any size. How creating inbound marketing that people love is the best way to grow your business.

Marketing guidance for startups and companies of any size. How creating inbound marketing that people love is the best way to grow your business.

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Customer Acquisition GROWTalks Customer Acquisition GROWTalks Presentation Transcript

  • Customer  Acquisi.on  via  Inbound  Marke/ng     Inbound marketing is a fundamental  shi5     in how we relate to potential customers
  • “ If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing. GUY KAWASAKI FORMER CHIEF EVANGELIST, APPLE CO-FOUNDER, ALLTOP.COMImage Credit: RangerRick!
  • hunt Photo  of  hun.ng  #inbound12  
  • sow and gather. Photo  of  agriculture  #inbound12  
  •   Make marketing people  love  
  • START ATTRACTING consumersthrough relevant, useful, easy-to- find content when they need it.
  • PULL EARNED OWN ATTRACT ASSET VS. PUSH Email PAID RENTINTERRUPTINVENTORY 8
  • Readiness to buy…START RESPONDING to how they make decisions.
  • Image Credit:! Nisha A!“Marketers need to build digitalrelationships and reputationbefore closing a sale.CHRIS BROGANKEYNOTE SPEAKERFOUNDER, NEW MARKETING LABS
  • !“ ! ! By publishing ! ! ! content that shows ! ! ! buyers you ! ! ! understand their ! ! ! problems and can ! ! ! show them how to ! ! ! solve them, you build ! ! ! credibility. ! ! ! ALBEE ! ! ! ARDATH ! AUTHOR OF EMARKETING STRATEGIES ! ! FOR THE COMPLEX SALE ! ! ! ! ! ! ! ! ! ! !
  • Marke&ng  Campaign  Structure   Offer   LP  +   Analyze   CTA   Social     LN   Blog   Email  
  • Offer   Iden&fy  Conversion  Opportuni&es  and  Make  New  Offer.   LP  +   Build  Landing  Page,  Call  To  Ac&on  and  Thank  You  Page  to  adver&se  the  offer.   CTA   LN   AGach  Lead  Nurturing  Campaign  to  the  Offer.  Email   Build  Targeted  List  and  Email  Exis&ng  Contacts  the  new  offer.    Blog   Write  blog  ar&cles  around  the  topic  of  the  offer  to  promote  on  website.  Promote   Schedule  social  media  promo&ons  of  landing  page  and  blog  posts  Analyze   Analyze  the  results  of  each  element  to  improve  next  campaign  
  • “ ! ! ! ! ! ! ! !Good content ! ! !should be at the ! ! !heart of your ! ! !strategy, but it is ! ! !equally important to ! !keep the display ! ! !context of that ! ! !content in mind as ! ! !well. ! ! ! ! ! ! !TIM FRICK !AUTHOR OF RETURN ON ENGAGEMENT ! ! ! ! Image Credit: Lee Ann L.! !
  • HubSpot  Guide  to  Internet  Marke&ng   Campaign  Structure   Offer   LP  +   Analyze   CTA   Social     LN   Blog   Email  
  • GET share
  • share ideas
  • Create  an  Offer   Offer   Link  to  Offer  
  • Create a Conversion Path CTA   LP   Link to CTA Link to LP
  • build lists
  • build relationships
  • Attach a Lead Nurturing Campaign LN  
  • demandattention
  • create demand#inbound12  
  • Promote Your Offer Through Email Email   Link to Email
  • Promote Your Offer Through Blogging Blog   Link to Blog Article
  • Promote Your Offer Through Social Media Promote  
  • Analyze Results Analyze  
  • Offer   Consul&ng  to  Develop  Irresis&ble  Offers   LP  +   Landing  Page  and  Call  to  Ac&on  Tools   CTA   LN   Automated  Email  Nurturing  Tools  Email   Email  Marke&ng  Tools  Blog   Blogging  +  SEO  Tools  Promote   Social  Media  Automa&on  Tools  Analyze   Analy&cal  Tools  To  Measure  Every  Element  of  a  Campaign  
  • Thank        you.