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Slide 1: Beyond Monetization: Build Lasting Value through Social Media @Pistachi o Laura Fitton Pistachio Consulting Inc. www.PistachioConsulting.com Laura@PistachioConsulting.com 800-747-1941

Slide 2: Ads are Ailing Make Money Helping People Sell

Slide 3: Long Live Social Media re o MMoney Helping People Buy Make ^

Slide 4: Are You Listening? Markets are conversations. Conversations suck if you don’t listen.

Slide 5: Photo Credit: (cc) matrianklw on flickr.com

Slide 6: Social Media…

Slide 7: Social Media Drives Traffic?

Slide 8: Photo Credit: (cc) Hamed Saber on flickr.com

Slide 9: Social Media Makes Money?

Slide 10: Social Media Builds Value.

Slide 11: Social Media Builds Business

Slide 12: Social Media is Nothing New

Slide 13: Photo Credit: (cc) jerryfletcher on flickr.com

Slide 14: Social Media is Knowledge

Slide 15: Knowledge is Socially Mediated Photo Credit: (cc) fredoalvarez on flickr.com

Slide 16: Knowledge is Socially Mediated

Slide 17: Knowledge is Socially Mediated

Slide 18: Photo Credit: (cc) gregor_y on flickr.com

Slide 19: Markets are Socially Mediated

Slide 20: Markets are Socially Mediated

Slide 21: Tricks? Tips? Shortcuts?

Slide 22: [animal doing a trick] Photo Credit: (cc) redjar on flickr.com

Slide 23: No.

Slide 24: Tricks Won’t Work

Slide 25: Tricks Won’t Last

Slide 26: Tricks Won’t Pay

Slide 27: Gaming Won’t Pay

Slide 28: Win the Battle?

Slide 29: Lose the War.

Slide 30: Facebook Beacon

Slide 31: Facebook Beacon Warning: Here be rocks. [image: lighthouse] Photo Credit: (cc) shoothead on flickr.com

Slide 32: DANGER. Facebook Beacon Warning: Here be rocks. [image: lighthouse] Photo Credit: (cc) shoothead on flickr.com

Slide 33: What Matters?

Slide 34: What Lasts?

Slide 35: Listen.

Slide 36: Listen. Photo Credit: (cc) gari.baldi on flickr.com

Slide 37: Be Useful.

Slide 38: Help Others.

Slide 39: Connect.

Slide 40: Love Matters. Love Lasts.

Slide 41: Love Matters. Love Lasts. Photo Credit: (cc) prakhar on flickr.com

Slide 42: VALUE. LASTING impact on search relevant audiences relationships community trust

Slide 43: Surrender Dorothy

Slide 44: Surrender Dorothy

Slide 45: Resources • Cluetrain Manifesto (now more than ever!) • Naked Conversations • Tipping Point & Made to Stick • Marketing to the Social Web • Groundswell • Now is Gone

Slide 46: http://www.twitter.com/pistachio …follow me