Beyond Monetization: Build Lasting Value with Social Media
 

Beyond Monetization: Build Lasting Value with Social Media

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Slide deck used to for a PubCon panel on "Monetizing Social Media Traffic"

Slide deck used to for a PubCon panel on "Monetizing Social Media Traffic"

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Beyond Monetization: Build Lasting Value with Social Media Beyond Monetization: Build Lasting Value with Social Media Presentation Transcript

  • Beyond Monetization: Build Lasting Value through Social Media @Pistachi o Laura Fitton Pistachio Consulting Inc. www.PistachioConsulting.com Laura@PistachioConsulting.com 800-747-1941
  • Ads are Ailing Make Money Helping People Sell
  • Long Live Social Media re o MMoney Helping People Buy Make ^
  • Are You Listening? Markets are conversations. Conversations suck if you don’t listen.
  • Photo Credit: (cc) matrianklw on flickr.com
  • Social Media…
  • Social Media Drives Traffic?
  • Photo Credit: (cc) Hamed Saber on flickr.com
  • Social Media Makes Money?
  • Social Media Builds Value.
  • Social Media Builds Business
  • Social Media is Nothing New
  • Photo Credit: (cc) jerryfletcher on flickr.com
  • Social Media is Knowledge
  • Knowledge is Socially Mediated Photo Credit: (cc) fredoalvarez on flickr.com
  • Knowledge is Socially Mediated
  • Knowledge is Socially Mediated
  • Photo Credit: (cc) gregor_y on flickr.com
  • Markets are Socially Mediated
  • Markets are Socially Mediated
  • Tricks? Tips? Shortcuts?
  • [animal doing a trick] Photo Credit: (cc) redjar on flickr.com
  • No.
  • Tricks Won’t Work
  • Tricks Won’t Last
  • Tricks Won’t Pay
  • Gaming Won’t Pay
  • Win the Battle?
  • Lose the War.
  • Facebook Beacon
  • Facebook Beacon Warning: Here be rocks. [image: lighthouse] Photo Credit: (cc) shoothead on flickr.com
  • DANGER. Facebook Beacon Warning: Here be rocks. [image: lighthouse] Photo Credit: (cc) shoothead on flickr.com
  • What Matters?
  • What Lasts?
  • Listen.
  • Listen. Photo Credit: (cc) gari.baldi on flickr.com
  • Be Useful.
  • Help Others.
  • Connect.
  • Love Matters. Love Lasts.
  • Love Matters. Love Lasts. Photo Credit: (cc) prakhar on flickr.com
  • VALUE. LASTING impact on search relevant audiences relationships community trust
  • Surrender Dorothy
  • Surrender Dorothy
  • Resources • Cluetrain Manifesto (now more than ever!) • Naked Conversations • Tipping Point & Made to Stick • Marketing to the Social Web • Groundswell • Now is Gone
  • http://www.twitter.com/pistachio …follow me