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Beyond Monetization: Build Lasting Value with Social Media
 

Beyond Monetization: Build Lasting Value with Social Media

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Slide deck used to for a PubCon panel on "Monetizing Social Media Traffic"

Slide deck used to for a PubCon panel on "Monetizing Social Media Traffic"

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    Beyond Monetization: Build Lasting Value with Social Media Beyond Monetization: Build Lasting Value with Social Media Presentation Transcript

    • Beyond Monetization: Build Lasting Value through Social Media @Pistachi o Laura Fitton Pistachio Consulting Inc. www.PistachioConsulting.com Laura@PistachioConsulting.com 800-747-1941
    • Ads are Ailing Make Money Helping People Sell
    • Long Live Social Media re o MMoney Helping People Buy Make ^
    • Are You Listening? Markets are conversations. Conversations suck if you don’t listen.
    • Photo Credit: (cc) matrianklw on flickr.com
    • Social Media…
    • Social Media Drives Traffic?
    • Photo Credit: (cc) Hamed Saber on flickr.com
    • Social Media Makes Money?
    • Social Media Builds Value.
    • Social Media Builds Business
    • Social Media is Nothing New
    • Photo Credit: (cc) jerryfletcher on flickr.com
    • Social Media is Knowledge
    • Knowledge is Socially Mediated Photo Credit: (cc) fredoalvarez on flickr.com
    • Knowledge is Socially Mediated
    • Knowledge is Socially Mediated
    • Photo Credit: (cc) gregor_y on flickr.com
    • Markets are Socially Mediated
    • Markets are Socially Mediated
    • Tricks? Tips? Shortcuts?
    • [animal doing a trick] Photo Credit: (cc) redjar on flickr.com
    • No.
    • Tricks Won’t Work
    • Tricks Won’t Last
    • Tricks Won’t Pay
    • Gaming Won’t Pay
    • Win the Battle?
    • Lose the War.
    • Facebook Beacon
    • Facebook Beacon Warning: Here be rocks. [image: lighthouse] Photo Credit: (cc) shoothead on flickr.com
    • DANGER. Facebook Beacon Warning: Here be rocks. [image: lighthouse] Photo Credit: (cc) shoothead on flickr.com
    • What Matters?
    • What Lasts?
    • Listen.
    • Listen. Photo Credit: (cc) gari.baldi on flickr.com
    • Be Useful.
    • Help Others.
    • Connect.
    • Love Matters. Love Lasts.
    • Love Matters. Love Lasts. Photo Credit: (cc) prakhar on flickr.com
    • VALUE. LASTING impact on search relevant audiences relationships community trust
    • Surrender Dorothy
    • Surrender Dorothy
    • Resources • Cluetrain Manifesto (now more than ever!) • Naked Conversations • Tipping Point & Made to Stick • Marketing to the Social Web • Groundswell • Now is Gone
    • http://www.twitter.com/pistachio …follow me