Beyond Monetization: Build Lasting Value with Social Media

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Slide deck used to for a PubCon panel on "Monetizing Social Media Traffic"

Slide deck used to for a PubCon panel on "Monetizing Social Media Traffic"

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  • 1. Beyond Monetization: Build Lasting Value through Social Media @Pistachi o Laura Fitton Pistachio Consulting Inc. www.PistachioConsulting.com Laura@PistachioConsulting.com 800-747-1941
  • 2. Ads are Ailing Make Money Helping People Sell
  • 3. Long Live Social Media re o MMoney Helping People Buy Make ^
  • 4. Are You Listening? Markets are conversations. Conversations suck if you don’t listen.
  • 5. Photo Credit: (cc) matrianklw on flickr.com
  • 6. Social Media…
  • 7. Social Media Drives Traffic?
  • 8. Photo Credit: (cc) Hamed Saber on flickr.com
  • 9. Social Media Makes Money?
  • 10. Social Media Builds Value.
  • 11. Social Media Builds Business
  • 12. Social Media is Nothing New
  • 13. Photo Credit: (cc) jerryfletcher on flickr.com
  • 14. Social Media is Knowledge
  • 15. Knowledge is Socially Mediated Photo Credit: (cc) fredoalvarez on flickr.com
  • 16. Knowledge is Socially Mediated
  • 17. Knowledge is Socially Mediated
  • 18. Photo Credit: (cc) gregor_y on flickr.com
  • 19. Markets are Socially Mediated
  • 20. Markets are Socially Mediated
  • 21. Tricks? Tips? Shortcuts?
  • 22. [animal doing a trick] Photo Credit: (cc) redjar on flickr.com
  • 23. No.
  • 24. Tricks Won’t Work
  • 25. Tricks Won’t Last
  • 26. Tricks Won’t Pay
  • 27. Gaming Won’t Pay
  • 28. Win the Battle?
  • 29. Lose the War.
  • 30. Facebook Beacon
  • 31. Facebook Beacon Warning: Here be rocks. [image: lighthouse] Photo Credit: (cc) shoothead on flickr.com
  • 32. DANGER. Facebook Beacon Warning: Here be rocks. [image: lighthouse] Photo Credit: (cc) shoothead on flickr.com
  • 33. What Matters?
  • 34. What Lasts?
  • 35. Listen.
  • 36. Listen. Photo Credit: (cc) gari.baldi on flickr.com
  • 37. Be Useful.
  • 38. Help Others.
  • 39. Connect.
  • 40. Love Matters. Love Lasts.
  • 41. Love Matters. Love Lasts. Photo Credit: (cc) prakhar on flickr.com
  • 42. VALUE. LASTING impact on search relevant audiences relationships community trust
  • 43. Surrender Dorothy
  • 44. Surrender Dorothy
  • 45. Resources • Cluetrain Manifesto (now more than ever!) • Naked Conversations • Tipping Point & Made to Stick • Marketing to the Social Web • Groundswell • Now is Gone
  • 46. http://www.twitter.com/pistachio …follow me