0
Beyond Monetization:
Build Lasting Value
through Social Media

                       @Pistachi
                          ...
Ads are Ailing

  Make Money Helping People Sell
Long Live Social Media
        re
       o
    MMoney Helping People Buy
  Make
    ^
Are You Listening?

  Markets are conversations.
  Conversations suck if you don’t listen.
Photo Credit: (cc) matrianklw on flickr.com
Social Media…
Social Media Drives Traffic?
Photo Credit: (cc) Hamed Saber on flickr.com
Social Media Makes Money?
Social Media Builds Value.
Social Media Builds Business
Social Media is Nothing New
Photo Credit: (cc) jerryfletcher on flickr.com
Social Media is Knowledge
Knowledge is Socially Mediated




Photo Credit: (cc) fredoalvarez on flickr.com
Knowledge is Socially Mediated
Knowledge is Socially Mediated
Photo Credit: (cc) gregor_y on flickr.com
Markets are Socially Mediated
Markets are Socially Mediated
Tricks? Tips? Shortcuts?
[animal doing a trick]




Photo Credit: (cc) redjar on flickr.com
No.
Tricks Won’t Work
Tricks Won’t Last
Tricks Won’t Pay
Gaming Won’t Pay
Win the Battle?
Lose the War.
Facebook Beacon
Facebook Beacon

     Warning: Here be rocks.
      [image: lighthouse]



                 Photo Credit: (cc) shoothead o...
DANGER.
Facebook Beacon

     Warning: Here be rocks.
      [image: lighthouse]



                 Photo Credit: (cc) sho...
What Matters?
What Lasts?
Listen.
Listen.




Photo Credit: (cc) gari.baldi on flickr.com
Be Useful.
Help Others.
Connect.
Love Matters. Love Lasts.
Love Matters. Love Lasts.




Photo Credit: (cc) prakhar on flickr.com
VALUE.
  LASTING impact on search
  relevant audiences
  relationships
  community
  trust
Surrender
 Dorothy
Surrender
 Dorothy
Resources
•   Cluetrain Manifesto (now more than ever!)
•   Naked Conversations
•   Tipping Point & Made to Stick
•   Mark...
http://www.twitter.com/pistachio

          …follow me
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Beyond Monetization: Build Lasting Value with Social Media

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Slide deck used to for a PubCon panel on "Monetizing Social Media Traffic"

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Transcript of "Beyond Monetization: Build Lasting Value with Social Media"

  1. 1. Beyond Monetization: Build Lasting Value through Social Media @Pistachi o Laura Fitton Pistachio Consulting Inc. www.PistachioConsulting.com Laura@PistachioConsulting.com 800-747-1941
  2. 2. Ads are Ailing Make Money Helping People Sell
  3. 3. Long Live Social Media re o MMoney Helping People Buy Make ^
  4. 4. Are You Listening? Markets are conversations. Conversations suck if you don’t listen.
  5. 5. Photo Credit: (cc) matrianklw on flickr.com
  6. 6. Social Media…
  7. 7. Social Media Drives Traffic?
  8. 8. Photo Credit: (cc) Hamed Saber on flickr.com
  9. 9. Social Media Makes Money?
  10. 10. Social Media Builds Value.
  11. 11. Social Media Builds Business
  12. 12. Social Media is Nothing New
  13. 13. Photo Credit: (cc) jerryfletcher on flickr.com
  14. 14. Social Media is Knowledge
  15. 15. Knowledge is Socially Mediated Photo Credit: (cc) fredoalvarez on flickr.com
  16. 16. Knowledge is Socially Mediated
  17. 17. Knowledge is Socially Mediated
  18. 18. Photo Credit: (cc) gregor_y on flickr.com
  19. 19. Markets are Socially Mediated
  20. 20. Markets are Socially Mediated
  21. 21. Tricks? Tips? Shortcuts?
  22. 22. [animal doing a trick] Photo Credit: (cc) redjar on flickr.com
  23. 23. No.
  24. 24. Tricks Won’t Work
  25. 25. Tricks Won’t Last
  26. 26. Tricks Won’t Pay
  27. 27. Gaming Won’t Pay
  28. 28. Win the Battle?
  29. 29. Lose the War.
  30. 30. Facebook Beacon
  31. 31. Facebook Beacon Warning: Here be rocks. [image: lighthouse] Photo Credit: (cc) shoothead on flickr.com
  32. 32. DANGER. Facebook Beacon Warning: Here be rocks. [image: lighthouse] Photo Credit: (cc) shoothead on flickr.com
  33. 33. What Matters?
  34. 34. What Lasts?
  35. 35. Listen.
  36. 36. Listen. Photo Credit: (cc) gari.baldi on flickr.com
  37. 37. Be Useful.
  38. 38. Help Others.
  39. 39. Connect.
  40. 40. Love Matters. Love Lasts.
  41. 41. Love Matters. Love Lasts. Photo Credit: (cc) prakhar on flickr.com
  42. 42. VALUE. LASTING impact on search relevant audiences relationships community trust
  43. 43. Surrender Dorothy
  44. 44. Surrender Dorothy
  45. 45. Resources • Cluetrain Manifesto (now more than ever!) • Naked Conversations • Tipping Point & Made to Stick • Marketing to the Social Web • Groundswell • Now is Gone
  46. 46. http://www.twitter.com/pistachio …follow me
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