Beyond Monetization:
Build Lasting Value
through Social Media
@Pistachi
o
Laura Fitton Pistachio Consulting Inc.
www.PistachioConsulting.com
Laura@PistachioConsulting.com 800-747-1941

Ads are Ailing
Make Money Helping People Sell

Long Live Social Media
re
o
MMoney Helping People Buy
Make
^

Are You Listening?
Markets are conversations.
Conversations suck if you don’t listen.

Photo Credit: (cc) matrianklw on flickr.com

Social Media…

Social Media Drives Traffic?

Photo Credit: (cc) Hamed Saber on flickr.com

Social Media Makes Money?

Social Media Builds Value.

Social Media Builds Business

Social Media is Nothing New

Photo Credit: (cc) jerryfletcher on flickr.com

Social Media is Knowledge

Knowledge is Socially Mediated
Photo Credit: (cc) fredoalvarez on flickr.com

Knowledge is Socially Mediated

Knowledge is Socially Mediated

Photo Credit: (cc) gregor_y on flickr.com

Markets are Socially Mediated

Markets are Socially Mediated

Tricks? Tips? Shortcuts?

[animal doing a trick]
Photo Credit: (cc) redjar on flickr.com

No.

Tricks Won’t Work

Tricks Won’t Last

Tricks Won’t Pay

Gaming Won’t Pay

Win the Battle?

Lose the War.

Facebook Beacon

Facebook Beacon
Warning: Here be rocks.
[image: lighthouse]
Photo Credit: (cc) shoothead on flickr.com

DANGER.
Facebook Beacon
Warning: Here be rocks.
[image: lighthouse]
Photo Credit: (cc) shoothead on flickr.com

What Matters?

What Lasts?

Listen.

Listen.
Photo Credit: (cc) gari.baldi on flickr.com

Be Useful.

Help Others.

Connect.

Love Matters. Love Lasts.

Love Matters. Love Lasts.
Photo Credit: (cc) prakhar on flickr.com

VALUE.
LASTING impact on search
relevant audiences
relationships
community
trust

Surrender
Dorothy

Surrender
Dorothy

Resources
• Cluetrain Manifesto (now more than ever!)
• Naked Conversations
• Tipping Point & Made to Stick
• Marketing to the Social Web
• Groundswell
• Now is Gone

http://www.twitter.com/pistachio
…follow me