Mba ecommerce
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Mba ecommerce

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Mba ecommerce Mba ecommerce Presentation Transcript

  • E-Commerce
  • E-Commerce
  • E-Commerce View slide
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  • E-Commerce
  • E-Commerce  Internet
  • E-Commerce  Internet
  • E-Commerce  ( 27.4) Internet
  • E-Commerce  B2C 73.3% B2B 25.5% B2G 1.2%
  • E-Commerce 
  • E-Commerce  5    6-50 50 27.5% 4% 68.5%
  • E-Commerce 2553  608,587  B2G 272,295 44.7%  B2B 251,699 41.4%  B2C 84,593 13.9%
  • E-Commerce   66% B2B B2G  13.7% 18.3% 2%
  • E-Commerce 
  • E-Commerce  50.3   33.5  16.2
  • E-Commerce   e-Banking  48.6%  ATM 77.4% 27.1%
  • E-Commerce e-Commerce  61.2%  58.2%   57.7%    46.6% 27.3% 22.7%
  • E-Commerce –  /
  • E-Commerce  
  • E-Commerce  
  • E-Commerce  
  • E-Commerce  
  • E-Commerce  
  • E-Commerce  
  • E-Commerce  
  • E-Commerce  –
  • E-Commerce  –
  • E-Commerce 7   Search Cost  2 Soda-
  • E-Commerce 7   TCP/IP 
  • E-Commerce 7    – www.google.com (
  • E-Commerce 7   Amazon.com
  • E-Commerce   Amazon.com www.google.com Google Adword
  • E-Commerce   eBay.com  download Digital Good
  • E-Commerce   (Network Effect) Window, Facebook
  • E-Commerce   Thaisecondhand.com Ensogo.com, Misslily.com 
  • E-Commerce   eBay.com 
  • E-Commerce 
  • E-Commerce   B2C  B2B  C2C  Mobile www.chulabook.com www.officedepot.co.th www.dealfish.co.th Facebook Commerce
  • E-Commerce
  • E-Commerce   Soda-Gram.com     24
  • E-Commerce      24
  • E-Commerce  
  • E-Commerce  
  • E-Commerce  
  • E-Commerce  
  • E-Commerce  
  • E-Commerce  
  • E-Commerce  
  • E-Commerce   Program Affiliate
  • E-Commerce B2C  
  • E-Commerce B2C  
  • E-Commerce B2C  
  • E-Commerce B2C  
  • E-Commerce B2C  
  • E-Commerce B2C  
  • E-Commerce B2C  
  • E-Commerce B2C –     Ensogo  
  • E-Commerce   B2C (Service Provider) –
  • E-Commerce B2C  
  • E-Commerce  B2B
  • E-Commerce  Catalog B2B – Auction e- Auction www.carsonweb.com   e-Catalog www.bigboxx.com
  • E-Commerce  B2B – Exchange
  • E-Commerce  B2C - Collaborative webcor
  • E-Commerce  B2B – Reverse Auction
  • E-Commerce  iPhone 
  • E-Commerce  iPhone 
  • E-Commerce  iPhone 
  • E-Commerce  iPhone 
  • E-Commerce  iPhone 
  • E-Commerce  iPhone 
  • E-Commerce  iPhone 
  • E-Commerce   –  www.shopping.co.th
  • E-Commerce 2   – www.tohome.com www.trendyday.com  www.misslily.com www.beautyintrend.com
  • E-Commerce   Se-Ed.com 3     Amazon.com –
  • E-Commerce    –
  • E-Commerce   – Shopbot (Shopping Robot) 2 – www.bizrate.com, www.mysimon.com   – www.addall.com ( www.carpoint.com ( ) )
  • E-Commerce
  • E-Commerce
  • E-Commerce
  • E-Commerce 
  • E-Commerce 
  • E-Commerce 
  • E-Commerce  - TRUSTe, Verisign, BBBOnline, WebTrust 
  • E-Commerce  133
  • E-Commerce  • • • • 134 E-Mail :
  • E-commerce  135 E-Mail : e-mail list MailChimp
  • E-commerce  136 E-Mail : e-mail list MailChimp
  • E-commerce  137 E-Mail : e-mail list MailChimp
  • E-commerce  138 E-Mail : e-mail list MailChimp
  • E-commerce  139 E-Mail : e-mail list MailChimp
  • E-commerce  140 E-Mail : e-mail list MailChimp
  • E-commerce  E-Mail :   141 (Newsletter) – (Promotion) –
  • E-commerce  E-Mail :   142 (Event) – (Announcement) –
  • E-commerce  E-Mail :  (Bounce Rate) –  143 (Open Rate) –  (Click-Through Rate) –
  • E-commerce  144 Banner
  • E-commerce  145 Banner :
  • E-commerce  Banner :   Conversion Rate  146 CTR
  • E-commerce  Banner :  CPM (Cost Per Mile) 3.11 www.sanook.com  CPC (Cost Per Click)  147 Fixed Fee 1,000 CPM
  • E-commerce  148 Banner :
  • E-commerce  149 –
  • E-commerce  150 –
  • E-commerce  151 Site Sponsoring
  • E-commerce  152
  • E-commerce  153
  • E-commerce  154
  • E-commerce  155
  • E-commerce  156
  • E-commerce  157 Search Engine Optimization  HTML (www.beautyslimshop.com)
  • E-commerce  158 Search Engine Optimization  HTML (www.beautyslimshop.com)
  • E-commerce  Search Engine Optimization –  6 SEO 159 ) (
  • E-commerce  Search Engine Optimization  Link   Directory) 160 (Web
  • E-commerce  Search Engine Optimization  Link  161
  • E-commerce  Google Adwords – 35 URL 162 25 35
  • E-commerce  163 Google Adwords
  • E-commerce  Google Adwords –  Adwords  164 CPC CPC CPC
  • E-commerce  165 Google Adwords –
  • E-commerce  166
  • Social Media  167 Social Media
  • Social Media 3.0   168 1.0  2.0 3
  • Social Media 3.0   169 3 3.0 social
  • Social Media  Media 170 Social
  • Social Media  171 Social Media – Turban et al (2012: 301) “ ”
  • Social Media Social Media   Brand social media two-way communication (Engagement) 172
  • Social Media  173 Social Media
  • Social Media Social Media   174
  • Social Media Social Media   www.kafaak.com 175
  • Social Media  176 Social Media
  • Social Media Social Media   marketing viral facebook, instagram, youtube share Retweet (RT) 177
  • Social Media  178 Social Media
  • Social Media social media   179 Blog
  • Social Media social media   180 Twitter
  • Social Media  181 social media  Social Network
  • Social Media  182 social media  Media Sharing
  • Social Media  183 social media  Media Sharing
  • Social Media  184 social media  Media Sharing
  • Social Media  185 social media  Social Bookmarking
  • Social Media  186 social media  Online Forum
  • Social Media Social Media   187
  • Social Media Social Media   188
  • Social Media Social Media   189
  • Social Media Social Media   190
  • Social Media Social Media   191
  • Social Media Social Media   192
  • Social Media Social Media   193
  • Social Media Social Media   194
  • Social Media Social Media   195
  • Social Media Social Media   196
  • Social Media Social Media   197
  • Social Media Social Media   198
  • Social Media Social Media   (Engagement)    199 3
  • Social Media Social Media   5  A  200 –
  • Social Media Social Media   5  201 
  • Social Media  202 –
  • Social Media  4  203 –
  • Social Media  4  204
  • Social Media  4  205
  • Social Media  206 4 - Facebook Ads
  • Social Media  207 4 - Facebook Ads
  • Social Media  208 4 - Facebook Ads
  • Social Media  209 4 - Facebook Ads
  • Social Media  210 4 - Facebook Ads
  • Social Media  211 4 - Facebook Ads
  • Social Media  212 4 – Foursquare
  • Social Media  4  213
  • Social Media  4  214
  • Social Media  4  215
  • Social Media  4 Association – Brand  Identity  216 Brand /
  • Social Media  VolVo  ” “ 217
  • Social Media  218 4 Association – Brand
  • Social Media 219
  • Social Media  220 4 Association – Brand
  • Social Media 221
  • Social Media 222
  • Social Media 223
  • Social Media 224
  • Social Media 225
  • Social Media 226
  • Social Media  4 Loyalty – Brand CRM   (Personalized)  227
  • Social Media  Relationship – 5     228 
  • Social Media  Relationship – CRM 5  Facebook  229 Twitter
  • Social Media  Relationship – CRM 5 –  Twitter Wall 230 SMS Facebook
  • Social Media  Relationship – CRM CRM   231 Facebook
  • Social Media 232
  • Social Media  Relationship – CRM CRM  - SCB  - LOVE IS  -  233
  • Social Media  Relationship – CRM  – Facebook 234 CRM Twitter Sansiri CRM
  • Social Media Social Media  iEducation    4-6  Social Media  235
  • Social Media  Social Media iEducation  Brand Awareness  “Karaoke Singing Contest” (YouTube, Facebook)  “ (Facebook)  236 Viral (YouTube)
  • Social Media   Social Media Perceived Quality  (Facebook, YouTube)  (Facebook, YouTube)  iEducation (Facebook) 237 iEducation
  • Social Media  Social Media iEducation  Brand Association – Play + Learn = Plearn  (Facebook, Instagram) (Facebook, Socialcam, YouTube)  (Facebook) 238 
  • Social Media  Social Media  Brand Loyalty   Feedback Facebook Group 3  239 e-book e-mail iEducation iEducation
  • Social Media Social Media    Facebook – Group  YouTube –  240 Twitter – iEducation
  • E-CRM  241 E-CRM
  • E-CRM   5-7   242
  • E-CRM 5  –  Banner  Google  Facebook Ad  Social Media  243 
  • E-CRM 5   – Newsletter facebook account 244 e-mail, ,
  • E-CRM 5   245 –
  • E-CRM 5  –   246 –
  • E-CRM (Customer Life  Time Value) “ ? 247
  • E-CRM  Time Value) 248 (Customer Life
  • E-CRM (Customer Life  Time Value) – CLV 249 CLV
  • E-CRM  Time Value) –    250  (Customer Life
  • E-CRM  251
  • E-CRM  252 (Contact Point)
  • E-CRM  (Contact Point) – iRobot RightNow 253 iRobot CRM
  • E-CRM  254 (Customization)
  • E-CRM  255 (Customization)
  • E-CRM  – Officemate   256 My catalog – My Quotation – (Customization)
  • E-CRM   www.amazon.com www.weather.com ( )  www.stable.com 257
  • E-CRM CRM   – ( 258 )
  • E-CRM CRM   – My Yahoo! www.amazon.com 259
  • E-CRM CRM   CRM – CRM, 260
  • E-CRM CRM   261 – Social Media CRM Comcast Twitter
  • E-Payment         262 
  • E-Payment 3  –   263 –  -
  • E-Payment 264
  • E-Payment Payment  Gateway    3 2   265 200,000
  • E-Payment  266 K-Payment Gateway www.thaiepay.com www.taradpay.com 4
  • E-Payment 2   SSL – SSL (Web Server) 267
  • E-Payment 2   268 SET –
  • E-Payment  269 – Paypal -
  • E-Payment  270 – Paypal -
  • E-Payment – Paysbuy –   271
  • E-Payment – Paysbuy –   272
  • E-Payment – Paysbuy –       273 Internet Banking, ATM
  • E-Payment – Paysbuy –   274
  • E-Payment – Paysbuy –     275
  • E-Payment  276 –
  • E-Payment  277 –