Mba ecommerce

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Mba ecommerce

  1. 1. E-Commerce
  2. 2. E-Commerce
  3. 3. E-Commerce
  4. 4. E-Commerce
  5. 5. E-Commerce
  6. 6. E-Commerce
  7. 7. E-Commerce
  8. 8. E-Commerce
  9. 9. E-Commerce
  10. 10. E-Commerce
  11. 11. E-Commerce
  12. 12. E-Commerce
  13. 13. E-Commerce
  14. 14. E-Commerce
  15. 15. E-Commerce
  16. 16. E-Commerce
  17. 17. E-Commerce
  18. 18. E-Commerce
  19. 19. E-Commerce
  20. 20. E-Commerce
  21. 21. E-Commerce
  22. 22. E-Commerce
  23. 23. E-Commerce
  24. 24. E-Commerce
  25. 25. E-Commerce
  26. 26. E-Commerce
  27. 27. E-Commerce
  28. 28. E-Commerce
  29. 29. E-Commerce
  30. 30. E-Commerce
  31. 31. E-Commerce
  32. 32. E-Commerce
  33. 33. E-Commerce
  34. 34. E-Commerce
  35. 35. E-Commerce
  36. 36. E-Commerce
  37. 37. E-Commerce
  38. 38. E-Commerce
  39. 39. E-Commerce
  40. 40. E-Commerce
  41. 41. E-Commerce
  42. 42. E-Commerce
  43. 43. E-Commerce
  44. 44. E-Commerce
  45. 45. E-Commerce
  46. 46. E-Commerce
  47. 47. E-Commerce
  48. 48. E-Commerce
  49. 49. E-Commerce
  50. 50. E-Commerce
  51. 51. E-Commerce
  52. 52. E-Commerce
  53. 53. E-Commerce
  54. 54. E-Commerce
  55. 55. E-Commerce  Internet
  56. 56. E-Commerce  Internet
  57. 57. E-Commerce  ( 27.4) Internet
  58. 58. E-Commerce  B2C 73.3% B2B 25.5% B2G 1.2%
  59. 59. E-Commerce 
  60. 60. E-Commerce  5    6-50 50 27.5% 4% 68.5%
  61. 61. E-Commerce 2553  608,587  B2G 272,295 44.7%  B2B 251,699 41.4%  B2C 84,593 13.9%
  62. 62. E-Commerce   66% B2B B2G  13.7% 18.3% 2%
  63. 63. E-Commerce 
  64. 64. E-Commerce  50.3   33.5  16.2
  65. 65. E-Commerce   e-Banking  48.6%  ATM 77.4% 27.1%
  66. 66. E-Commerce e-Commerce  61.2%  58.2%   57.7%    46.6% 27.3% 22.7%
  67. 67. E-Commerce –  /
  68. 68. E-Commerce  
  69. 69. E-Commerce  
  70. 70. E-Commerce  
  71. 71. E-Commerce  
  72. 72. E-Commerce  
  73. 73. E-Commerce  
  74. 74. E-Commerce  
  75. 75. E-Commerce  –
  76. 76. E-Commerce  –
  77. 77. E-Commerce 7   Search Cost  2 Soda-
  78. 78. E-Commerce 7   TCP/IP 
  79. 79. E-Commerce 7    – www.google.com (
  80. 80. E-Commerce 7   Amazon.com
  81. 81. E-Commerce   Amazon.com www.google.com Google Adword
  82. 82. E-Commerce   eBay.com  download Digital Good
  83. 83. E-Commerce   (Network Effect) Window, Facebook
  84. 84. E-Commerce   Thaisecondhand.com Ensogo.com, Misslily.com 
  85. 85. E-Commerce   eBay.com 
  86. 86. E-Commerce 
  87. 87. E-Commerce   B2C  B2B  C2C  Mobile www.chulabook.com www.officedepot.co.th www.dealfish.co.th Facebook Commerce
  88. 88. E-Commerce
  89. 89. E-Commerce   Soda-Gram.com     24
  90. 90. E-Commerce      24
  91. 91. E-Commerce  
  92. 92. E-Commerce  
  93. 93. E-Commerce  
  94. 94. E-Commerce  
  95. 95. E-Commerce  
  96. 96. E-Commerce  
  97. 97. E-Commerce  
  98. 98. E-Commerce   Program Affiliate
  99. 99. E-Commerce B2C  
  100. 100. E-Commerce B2C  
  101. 101. E-Commerce B2C  
  102. 102. E-Commerce B2C  
  103. 103. E-Commerce B2C  
  104. 104. E-Commerce B2C  
  105. 105. E-Commerce B2C  
  106. 106. E-Commerce B2C –     Ensogo  
  107. 107. E-Commerce   B2C (Service Provider) –
  108. 108. E-Commerce B2C  
  109. 109. E-Commerce  B2B
  110. 110. E-Commerce  Catalog B2B – Auction e- Auction www.carsonweb.com   e-Catalog www.bigboxx.com
  111. 111. E-Commerce  B2B – Exchange
  112. 112. E-Commerce  B2C - Collaborative webcor
  113. 113. E-Commerce  B2B – Reverse Auction
  114. 114. E-Commerce  iPhone 
  115. 115. E-Commerce  iPhone 
  116. 116. E-Commerce  iPhone 
  117. 117. E-Commerce  iPhone 
  118. 118. E-Commerce  iPhone 
  119. 119. E-Commerce  iPhone 
  120. 120. E-Commerce  iPhone 
  121. 121. E-Commerce   –  www.shopping.co.th
  122. 122. E-Commerce 2   – www.tohome.com www.trendyday.com  www.misslily.com www.beautyintrend.com
  123. 123. E-Commerce   Se-Ed.com 3     Amazon.com –
  124. 124. E-Commerce    –
  125. 125. E-Commerce   – Shopbot (Shopping Robot) 2 – www.bizrate.com, www.mysimon.com   – www.addall.com ( www.carpoint.com ( ) )
  126. 126. E-Commerce
  127. 127. E-Commerce
  128. 128. E-Commerce
  129. 129. E-Commerce 
  130. 130. E-Commerce 
  131. 131. E-Commerce 
  132. 132. E-Commerce  - TRUSTe, Verisign, BBBOnline, WebTrust 
  133. 133. E-Commerce  133
  134. 134. E-Commerce  • • • • 134 E-Mail :
  135. 135. E-commerce  135 E-Mail : e-mail list MailChimp
  136. 136. E-commerce  136 E-Mail : e-mail list MailChimp
  137. 137. E-commerce  137 E-Mail : e-mail list MailChimp
  138. 138. E-commerce  138 E-Mail : e-mail list MailChimp
  139. 139. E-commerce  139 E-Mail : e-mail list MailChimp
  140. 140. E-commerce  140 E-Mail : e-mail list MailChimp
  141. 141. E-commerce  E-Mail :   141 (Newsletter) – (Promotion) –
  142. 142. E-commerce  E-Mail :   142 (Event) – (Announcement) –
  143. 143. E-commerce  E-Mail :  (Bounce Rate) –  143 (Open Rate) –  (Click-Through Rate) –
  144. 144. E-commerce  144 Banner
  145. 145. E-commerce  145 Banner :
  146. 146. E-commerce  Banner :   Conversion Rate  146 CTR
  147. 147. E-commerce  Banner :  CPM (Cost Per Mile) 3.11 www.sanook.com  CPC (Cost Per Click)  147 Fixed Fee 1,000 CPM
  148. 148. E-commerce  148 Banner :
  149. 149. E-commerce  149 –
  150. 150. E-commerce  150 –
  151. 151. E-commerce  151 Site Sponsoring
  152. 152. E-commerce  152
  153. 153. E-commerce  153
  154. 154. E-commerce  154
  155. 155. E-commerce  155
  156. 156. E-commerce  156
  157. 157. E-commerce  157 Search Engine Optimization  HTML (www.beautyslimshop.com)
  158. 158. E-commerce  158 Search Engine Optimization  HTML (www.beautyslimshop.com)
  159. 159. E-commerce  Search Engine Optimization –  6 SEO 159 ) (
  160. 160. E-commerce  Search Engine Optimization  Link   Directory) 160 (Web
  161. 161. E-commerce  Search Engine Optimization  Link  161
  162. 162. E-commerce  Google Adwords – 35 URL 162 25 35
  163. 163. E-commerce  163 Google Adwords
  164. 164. E-commerce  Google Adwords –  Adwords  164 CPC CPC CPC
  165. 165. E-commerce  165 Google Adwords –
  166. 166. E-commerce  166
  167. 167. Social Media  167 Social Media
  168. 168. Social Media 3.0   168 1.0  2.0 3
  169. 169. Social Media 3.0   169 3 3.0 social
  170. 170. Social Media  Media 170 Social
  171. 171. Social Media  171 Social Media – Turban et al (2012: 301) “ ”
  172. 172. Social Media Social Media   Brand social media two-way communication (Engagement) 172
  173. 173. Social Media  173 Social Media
  174. 174. Social Media Social Media   174
  175. 175. Social Media Social Media   www.kafaak.com 175
  176. 176. Social Media  176 Social Media
  177. 177. Social Media Social Media   marketing viral facebook, instagram, youtube share Retweet (RT) 177
  178. 178. Social Media  178 Social Media
  179. 179. Social Media social media   179 Blog
  180. 180. Social Media social media   180 Twitter
  181. 181. Social Media  181 social media  Social Network
  182. 182. Social Media  182 social media  Media Sharing
  183. 183. Social Media  183 social media  Media Sharing
  184. 184. Social Media  184 social media  Media Sharing
  185. 185. Social Media  185 social media  Social Bookmarking
  186. 186. Social Media  186 social media  Online Forum
  187. 187. Social Media Social Media   187
  188. 188. Social Media Social Media   188
  189. 189. Social Media Social Media   189
  190. 190. Social Media Social Media   190
  191. 191. Social Media Social Media   191
  192. 192. Social Media Social Media   192
  193. 193. Social Media Social Media   193
  194. 194. Social Media Social Media   194
  195. 195. Social Media Social Media   195
  196. 196. Social Media Social Media   196
  197. 197. Social Media Social Media   197
  198. 198. Social Media Social Media   198
  199. 199. Social Media Social Media   (Engagement)    199 3
  200. 200. Social Media Social Media   5  A  200 –
  201. 201. Social Media Social Media   5  201 
  202. 202. Social Media  202 –
  203. 203. Social Media  4  203 –
  204. 204. Social Media  4  204
  205. 205. Social Media  4  205
  206. 206. Social Media  206 4 - Facebook Ads
  207. 207. Social Media  207 4 - Facebook Ads
  208. 208. Social Media  208 4 - Facebook Ads
  209. 209. Social Media  209 4 - Facebook Ads
  210. 210. Social Media  210 4 - Facebook Ads
  211. 211. Social Media  211 4 - Facebook Ads
  212. 212. Social Media  212 4 – Foursquare
  213. 213. Social Media  4  213
  214. 214. Social Media  4  214
  215. 215. Social Media  4  215
  216. 216. Social Media  4 Association – Brand  Identity  216 Brand /
  217. 217. Social Media  VolVo  ” “ 217
  218. 218. Social Media  218 4 Association – Brand
  219. 219. Social Media 219
  220. 220. Social Media  220 4 Association – Brand
  221. 221. Social Media 221
  222. 222. Social Media 222
  223. 223. Social Media 223
  224. 224. Social Media 224
  225. 225. Social Media 225
  226. 226. Social Media 226
  227. 227. Social Media  4 Loyalty – Brand CRM   (Personalized)  227
  228. 228. Social Media  Relationship – 5     228 
  229. 229. Social Media  Relationship – CRM 5  Facebook  229 Twitter
  230. 230. Social Media  Relationship – CRM 5 –  Twitter Wall 230 SMS Facebook
  231. 231. Social Media  Relationship – CRM CRM   231 Facebook
  232. 232. Social Media 232
  233. 233. Social Media  Relationship – CRM CRM  - SCB  - LOVE IS  -  233
  234. 234. Social Media  Relationship – CRM  – Facebook 234 CRM Twitter Sansiri CRM
  235. 235. Social Media Social Media  iEducation    4-6  Social Media  235
  236. 236. Social Media  Social Media iEducation  Brand Awareness  “Karaoke Singing Contest” (YouTube, Facebook)  “ (Facebook)  236 Viral (YouTube)
  237. 237. Social Media   Social Media Perceived Quality  (Facebook, YouTube)  (Facebook, YouTube)  iEducation (Facebook) 237 iEducation
  238. 238. Social Media  Social Media iEducation  Brand Association – Play + Learn = Plearn  (Facebook, Instagram) (Facebook, Socialcam, YouTube)  (Facebook) 238 
  239. 239. Social Media  Social Media  Brand Loyalty   Feedback Facebook Group 3  239 e-book e-mail iEducation iEducation
  240. 240. Social Media Social Media    Facebook – Group  YouTube –  240 Twitter – iEducation
  241. 241. E-CRM  241 E-CRM
  242. 242. E-CRM   5-7   242
  243. 243. E-CRM 5  –  Banner  Google  Facebook Ad  Social Media  243 
  244. 244. E-CRM 5   – Newsletter facebook account 244 e-mail, ,
  245. 245. E-CRM 5   245 –
  246. 246. E-CRM 5  –   246 –
  247. 247. E-CRM (Customer Life  Time Value) “ ? 247
  248. 248. E-CRM  Time Value) 248 (Customer Life
  249. 249. E-CRM (Customer Life  Time Value) – CLV 249 CLV
  250. 250. E-CRM  Time Value) –    250  (Customer Life
  251. 251. E-CRM  251
  252. 252. E-CRM  252 (Contact Point)
  253. 253. E-CRM  (Contact Point) – iRobot RightNow 253 iRobot CRM
  254. 254. E-CRM  254 (Customization)
  255. 255. E-CRM  255 (Customization)
  256. 256. E-CRM  – Officemate   256 My catalog – My Quotation – (Customization)
  257. 257. E-CRM   www.amazon.com www.weather.com ( )  www.stable.com 257
  258. 258. E-CRM CRM   – ( 258 )
  259. 259. E-CRM CRM   – My Yahoo! www.amazon.com 259
  260. 260. E-CRM CRM   CRM – CRM, 260
  261. 261. E-CRM CRM   261 – Social Media CRM Comcast Twitter
  262. 262. E-Payment         262 
  263. 263. E-Payment 3  –   263 –  -
  264. 264. E-Payment 264
  265. 265. E-Payment Payment  Gateway    3 2   265 200,000
  266. 266. E-Payment  266 K-Payment Gateway www.thaiepay.com www.taradpay.com 4
  267. 267. E-Payment 2   SSL – SSL (Web Server) 267
  268. 268. E-Payment 2   268 SET –
  269. 269. E-Payment  269 – Paypal -
  270. 270. E-Payment  270 – Paypal -
  271. 271. E-Payment – Paysbuy –   271
  272. 272. E-Payment – Paysbuy –   272
  273. 273. E-Payment – Paysbuy –       273 Internet Banking, ATM
  274. 274. E-Payment – Paysbuy –   274
  275. 275. E-Payment – Paysbuy –     275
  276. 276. E-Payment  276 –
  277. 277. E-Payment  277 –

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