National awards marketing excellence award application

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National awards marketing excellence award application

  1. 1. AIESEC AUSTRALIANATIONAL AWARDS JAN 2011 AIESEC SYDNEY MARKETING EXCELLENCE AWARD A P P L I C AT I O N
  2. 2. NUMBER OF SIGN UPS: 960
  3. 3. CRITERIATotal number of sign ups: 960Total number of applications: 118Ratio of sign ups to applications (TMP and EP): TMP: 3.2 : 1 EP: 8:1Ratio of Applications to Ra/ Selected 1.8 : 1
  4. 4. MARKETING STRATEGIES 1. E CUBED (EEE)AIESEC SYDNEY’s 2011 aim was to create an awareness of culture diversity on campus. The 2011 team wanted to plan a large event drawing students to ENGAGE EXCHANGE EMPOWER (E CUBED) with the globe through AIESEC’s volunteer exchange opportunities abroad.Through dressing up in different cultural costumes we enticed students with the chance to generate AIESEC Global Impact. This initiative contributed Over 90 of the 960 signs ups.
  5. 5. E CUBED
  6. 6. MARKETING STRATEGIES2. EP Photo CompetitionAs AIESEC SYDNEY’s exchange numbers increased over 2011, an initiative to connect exchange experiences of current EPs with potential EPs. This new initiative strives to develop the mindsets of students on campus that they have the opportunity to make a REAL connection and a REAL change for people who are ready for global interactions.This initiative looks to benefit the LC of 2012.
  7. 7. MARKETING STRATEGIES3. Awareness ForumsTo create awareness of contemporary issues affecting the globe, AIESEC SYDNEY held 2 discussion forums for students. The forums that ran were: • Sustainability and Business Forum • The World Issues ForumAIESEC Sydney ran these forums in collaboration withthe Sydney Business School. This partnershipparticularly allowed AIESEC Sydney to gainrecognition among Business School students for theopportunities it provides.
  8. 8. MARKETING STRATEGIES4. SLAP: Second LanguageAcquisition ProgramAIESEC SYDNEY’s 2011 original initiative of SLAP classes opened greater links for AIESEC SYDNEY to interact with students on campus. Aside from gaining TNs, it generates the LC with the opportunity to further create recognition of AIESEC activities to involve students in global participation.
  9. 9. MARKETING STRATEGIES5. ACTIV8 CONAIESEC SYDNEY’s one day ACTIV8 Conference allowed the LC to retain and recruit high quality members. This informative day strengthened brand awareness internally and externally as well as developing a stronger LC culture.

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