Purchases that can be delayed or —timed to coincide with price discounts are often less amenable to an EDLP strategy, while
repetitive purchases lend themselves particularly well to this type of pricing.
Consumer disposables, such as toothpaste, soap, or groceries, for example, are typically purchased on a daily, weekly or – at most – a monthly basis. Consequently, consumers have less ability to time the purchase of these goods in order to save money. EDLP works well for these types of products, especially at a retail level, because it offers consumers a bundle of low prices on a range of goods that they buy on a regular basis.