Challenges of Monetizing a Free Plugin
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Challenges of Monetizing a Free Plugin

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A presentation on some of the challenges I have faced while trying to monetizing a free plugin for WordPress.

A presentation on some of the challenges I have faced while trying to monetizing a free plugin for WordPress.

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Challenges of Monetizing a Free Plugin Presentation Transcript

  • 1. Challenges of Monetizing a Free Plugin @pippinsplugins
  • 2. Example
  • 3. The scenario
  • 4. A free plugin full featured plugin given away for free
  • 5. 100% Open Source free to use, modify, fork, and even redistribute
  • 6. Sustainable business A successful business based on the plugin
  • 7. Problems
  • 8. 1. It is free $0.00 price tag isn't good for direct revenue
  • 9. 2. Users expect free They are used to using plugins from WordPress.org
  • 10. 3. Free is free 500,000 free downloads doesn't pay the bills
  • 11. 4. Free is expensive Users may not pay to use it, but we pay to build it
  • 12. 5. Support is costly Investing time in support is expensive
  • 13. 6. Time is money
  • 14. Possible answers to how we build a business on a free plugin
  • 15. Use ads Advertising is a huge business
  • 16. Charge for support The plugin is free, support doesn't need to be
  • 17. Sell a pro version Up sell for improved functionality
  • 18. Sell paid upgrades Let users purchase individual feature upgrades
  • 19. All are viable options but each has problems
  • 20. Ads Users hate ads
  • 21. Charge for support do you require users to pay to answer simple questions?
  • 22. Sell a pro version many users will only ever use the free version
  • 23. Sell paid upgrades users hate feeling like they are being nickle and dimed
  • 24. Variations that work based on my experience building successful plugins
  • 25. Sell priority support allow paying customers to get priority support offer basic support for free
  • 26. Sell specialized feature upgrades customers will pay for features that are instrumental to the setup they need
  • 27. Give away lite and sell a Pro version never underestimate the traffic on WordPress.org
  • 28. Sell annual licenses yearly renewals for continued support and updates
  • 29. Installation services many users will pay you to configure the plugin
  • 30. Offer amazing support happy customers make customers for life