CDS Marketing Overview


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CDS Marketing Overview

  1. 1. Center for Digital Strategies Mission: examine the enabling role of information technology in business Executive dialog: convening roundtables focused on the role of IT to enable business strategy Scholarly research: connecting practice with scholarship anchored on IT-enabled business strategy and processes MBA program enrichment: bring digital strategies to the students through informative forums, exposure to executives in different settings, fellows program, classes and case development
  2. 2. Executive dialog • Roundtable on Digital Strategies • Meetings, workshops, student-engagement
  3. 3. Americas & European Roundtable Chapters
  4. 4. Scholarly research • Data privacy and fraud in healthcare • Information access and privacy
  5. 5. MBA program enrichment • MBA fellows program, executive-engagement • Center MBA courses, research cases
  6. 6. Fellows program for second-year MBAs • work with CDS faculty and visitors • pursue independent studies • assist in research projects and case studies • host executives • conduct video interviews • create hub of tech community at Tuck • classes and cases
  7. 7. The intersection of business, technology and consumers
  8. 8. big data, cloud computing, social tech, mobility & video
  9. 9. 2012-13 brands
  10. 10. The 2013-14 series is examining the “internet of you.”
  11. 11. Digital Assets: iPad App, BTIS App, iBooks, ISSUU
  12. 12. Digital Communities and Channels CIO Roundtables: Overviews shared w/ Member Companies, Profs, Online and App CISO Workshops: Overviews shared w/ Member Companies, Profs, Online and App BTIS: Overviews shared with visitors, Tuck community, App and iBooks YouTube: 221 subscribers; 45,271 views; 183 videos RadioTuck: 99Rock & Dartmouth’s iTunesU Channel (youtube content) Twitter: 1,002 followers (Tweet for Tech challenge) LinkedIn Groups: Fellows & BESP Facebook: 320 likes; (promoted posts, sweepstakes, naming giveaway) Google+: 55 likes; 42 people have us in circles Issuu: 95 reads YTD; 2 downloads Chatter: 95 members MyTuck: 43 members Tuck: Instagram, Facebook, Website, Admitted Student Newsletter, AMOS Reporting: Hootsuite, Klout (49), Google Analytics, Flurry, Issuu Analytics, YouTube Analytics, FB Insights.
  13. 13. Marketing and Communications Opportunities: Social SEO PR; Content marketing/affiliate network (LinkedIn / OutBrain) white paper distribution (CSO for example); Influencers to share CISO/CIO content (John Gallant, Christian Rielly and Chris Regezza); Google+ authorship strategy; more targeted and refined sharing; competitive landscape summary and listening tools, marketing automation software. Website (Responsive, Blog and SEO) Online Communities Email Marketing Print – posters, overviews, mailbox stuffers Tuck Office of Communications/Dartmouth Communications
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