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Twitter - Brazil

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Apresentação feita pelo Twitter para o Grupo de Mídia em SF

Apresentação feita pelo Twitter para o Grupo de Mídia em SF

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    Twitter - Brazil Twitter - Brazil Presentation Transcript

    • Brazilian Delegation 09 08 10
    • 1. Introducing Twitter 2. Twitter in Brazil 3. Your campaigns 4. Advertising on Twitter 5. Upcoming dates
    • Twitter is not useful
    • .com 140M registered users 200M uniques/month 350,000 new signups/day 115M pageviews/day activity is exploding 80M Tweets/day (+ 65% in 3 months) 30% created from mobile 14M new followings/day
    • 52% 48% Male Female Gender Source: Twitter 50M 1 45% 40M 0 30M 24% 0 20M 14% 14% 0 10M 4% 0M 0 Male Female 3-12 13-17 18-34 35-49 50+ Tweets/Day/Gender Age Source: Twitter Source: Quantcast, 01.10 Sep 2010
    • Brazil on Twitter
    • How many accounts? 15,008,617 How many new signups/day? 42,172 How many Tweets/day? 12,407,005
    • Your campaigns
    • Twitter is great for marketing content
    • sigaSX4 Twitter is great for product launches
    • Daily Mentions, 2010 3000 2250 1500 750 0 Mar 1, 2010 Mar 8, 2010 Mar 15, 2010 Mar 22, 2010 Mar 29, 2010 Apr 5, 2010 Apr 12, 2010 Apr 19, 2010 Apr 26, 2010 SigaSX4
    • Twitter is a vehicle for creativity
    • Twitter is realtime
    • Brazilian brands are being talked about - now! Daily Brand Mentions, 2010 1500 1125 750 375 0 Jan 1, 2010 Feb 4, 2010 Mar 10, 2010 Apr 13, 2010 May 17, 2010 Jun 20, 2010 Jul 24, 2010 Aug 27, 2010 Bradesco Embraer Embratel Unibanco Varig
    • How you measure success Mentions Retweets Followers Influence Trends
    • Introducing Advertising on Twitter
    • How do we build an advertising platform that preserves the user experience? !"#$#%&' !"##$% Real-time interest targeting
    • !"#$#%&' !"#$%& !"#$#%&'
    • Some of the brands currently using Promoted Products
    • The Promoted Tweets Dashboard
    • What results are we seeing?
    • Tweets/min 0 50 100 150 200 7/12/10 0:01 7/12/10 1:21 7/12/10 2:48 7/12/10 4:16 7/12/10 5:57 7/12/10 7:39 7/12/10 10:59 7/12/10 13:36 7/12/10 15:13 7/12/10 16:30 7/12/10 18:15 7/12/10 19:51 7/12/10 21:25 7/12/10 22:59 7/13/10 0:53 7/13/10 2:20 7/13/10 3:54 !"#$#%&' 7/13/10 5:32 7/13/10 7:39 7/13/10 10:41 7/13/10 13:29 7/13/10 14:35 Get well Kevin Rose 7/13/10 15:31 7/13/10 16:27 Jun 13, 10:00AM EST Trend 7/13/10 17:23 7/13/10 18:19 7/13/10 19:15 7/13/10 20:11 7/13/10 21:07 7/13/10 22:03 7/13/10 22:59 7/13/10 23:55 7/14/10 0:51 7/14/10 1:47 7/14/10 2:43 7/14/10 3:39 7/14/10 4:35 7/14/10 5:31 7/14/10 6:27 7/14/10 7:23 7/14/10 8:19 7/14/10 9:15 7/14/10 10:11 7/14/10 11:07 Marriage Proposal 7/14/10 12:03 Old Spice mentions per minute — Jul 12-14 2010 7/14/10 13:00 7/14/10 13:56 7/14/10 14:52 7/14/10 15:48 Jun 14, 10:00AM EST 7/14/10 16:44 7/14/10 17:40 7/14/10 18:36 7/14/10 19:32 7/14/10 20:28 7/14/10 21:24 7/14/10 22:20 7/14/10 23:16
    • !"#$#%&' !"#$% campaign summary Q1: Can Promoted Trends drive Tweets? Q2: Will users engage more? 16,000 12% Trend starts Trend ends Trend starts Tweet Volume per Hour Engagement Rate 8,000 6% 5.5x Tweet vol. increase +57% Engagement rate increase 0 0% Toy Story Tweets/hour Toy Story Tweet Engagement Rate Aug 2010
    • LeBron James !"#$#%&' !"#$% campaign summary Q1: Can Promoted Trends drive Tweets? Q2: Will users engage more? 5,000 12% Trend starts Trend ends Trend starts Trend ends Tweet Volume per Hour Engagement Rate 2,500 6% 4.5x Tweet vol. increase 11% Average engagement 0 0% LeBron James Tweets/hour LeBron James Tweet Engagement Rate
    • Tweet Volume per Hour 0 200 400 600 800 Jul 4, 2010 12:00 AM Jul 4, 2010 3:00 AM Jul 4, 2010 6:00 AM Jul 4, 2010 9:00 AM Jul 4, 2010 12:00 PM Jul 4, 2010 3:00 PM Jul 4, 2010 6:00 PM Jul 4, 2010 9:00 PM Jul 5, 2010 12:00 AM Jul 5, 2010 3:00 AM Jul 5, 2010 6:00 AM !"#$#%&' Jul 5, 2010 9:00 AM Jul 5, 2010 12:00 PM Jul 5, 2010 3:00 PM Jul 5, 2010 6:00 PM Jul 5, 2010 9:00 PM Trend starts Jul 6, 2010 12:00 AM Jul 6, 2010 3:00 AM Jul 6, 2010 6:00 AM Jul 6, 2010 9:00 AM Jul 6, 2010 12:00 PM Jul 6, 2010 3:00 PM Jul 6, 2010 6:00 PM Despicable Me mentions/hour Jul 6, 2010 9:00 PM Jul 7, 2010 12:00 AM Jul 7, 2010 3:00 AM Jul 7, 2010 6:00 AM Jul 7, 2010 9:00 AM Tweet vol. increase 4.2x Jul 7, 2010 12:00 PM Jul 7, 2010 3:00 PM Jul 7, 2010 6:00 PM Jul 7, 2010 9:00 PM Jul 8, 2010 12:00 AM Jul 8, 2010 3:00 AM Jul 8, 2010 6:00 AM Jul 8, 2010 9:00 AM !"#$% kick-started the conversation Jul 8, 2010 12:00 PM Jul 8, 2010 3:00 PM Trend ends Jul 8, 2010 6:00 PM Jul 8, 2010 9:00 PM
    • !"#$#%&' !"#$% converted buzz into followers 620000 Trend starts Trend ends 607500 Toy Story 3 released Jun 15 2010 Followers 595000 582500 +25,000 Follower increase 570000 10 10 10 10 10 10 10 10 10 10 10 10 10 10 20 20 20 20 20 20 20 20 20 20 20 20 20 20 , , , , , , , , , , , , , , 12 13 14 15 16 17 18 19 20 21 22 23 24 25 n n n n n n n n n n n n n n Ju Ju Ju Ju Ju Ju Ju Ju Ju Ju Ju Ju Ju Ju @DisneyPixar Followers
    • !"#$#%&' !"#$%& performance summary Trend # Brand Campaign Duration Engagement Retweets Impressions 1 Ford Mustang 1/2 day 32% 40,000,000 390 2 Universal Despicable Me 1 day 15% 125,900 587 3 Nike World Cup 1/2 day 14% 59,000,000 207 4 Old Spice Old Spice Man 1 day 13% 53,100,000 313 5 NBA LeBron James 1/2 day 11% 57,000,000 236 6 Motorola Droid 2 1/2 day 11% 23,100,000 88 7 Disney Toy Story 3 6 days 10% 650,000,000 13,276 8 Fox Predators 2 days 8% 174,500,000 669 9 Paramount Dinner for Schmucks 1 day 7% 70,600,000 127 10 Coca-Cola World Cup 1 day 6% 113,250,000 450
    • Twitter Brazil: Upcoming dates 1. December 2010: Translation 2. March 2011: Brazil Office 3. April 2011: Promoted Products in BR
    • Thanks! For information about Twitter’s advertising products, please email promotedtweets@twitter.com