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Facebook - Brazil Overview

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Apresentação feita pelo time do Facebook no Vale do Silicio.

Apresentação feita pelo time do Facebook no Vale do Silicio.

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  • 400m Active UsersOver 1m developers

Transcript

  • 1. Facebook Brazil
    Mike Murphy | VP Global Sales
  • 2. Give people the power to share and make the world more open and connected
    Facebook mission
  • 3. 500 million
    users worldwide
  • 4.
  • 5. Facebook & The Social Universe
  • 6. BRANDS
    Facebook serves 3 core audiences
    Global platform providing efficiency, effectiveness, scale
  • 7. Facebook is built on 3 pillars
    Underpinned by technology
  • 8. Facebook users in Latin America
    69 million+ users
    Source: Facebook internal data, August 2010
  • 9. Latin America Penetration
    Source: Facebook and Internet World Stats (www.internetworldstats.com ), August 2010
  • 10. Facebook users in Brazil
    6.5 million + users
    Source: Facebook internal data, June 2010
  • 11. Brazil demographic breakdown
    Gender
    Age
    Source: Facebook internal data, August 2010
  • 12.
  • 13. 4
    2
    1
    3
    Connections: A lasting & evolving marketing asset
    advertising helps make connections
    publish messages to your fans via your Page
    encourage feedback and purchase
  • 14. Guiding principles for brands