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Pet tracker oap final

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  • Value Propositions==================Datos de Referencia- Asesoría : nullEconomía : nullPara un : nullPracticidad : nullCustomer Segments=================La gente que Regala : nullPadres y Madres : nullChannels========Posicionamiento Google : nullVoz a Voz : nullWWW : nullCustomer Relationships======================BLOG : Por asesor virtual se entiende como un tarificador y seleccionador de eventos y decoración.Pregúntele al Experto - Asesoría : Es una afiliación paga que le permite acceder a productos a precios especialesKey Resources=============Almacenaje de productos : Por ahora se puede manejar un almacenaje BaratoHosting de la página : nullMarca : nullKey Activities==============Compras : Compra de productos de Baby ShowerVender productos recurrentes a precios económicos con un margen inicial pequeñoAlkostoValentina - Pañalera Palza EspañaGeneración de Contenido : Investigación de 2 médicos del EquipoPediatra IncluidoMercadeo : Trafico de canales en sitios especializados - Alianzas con expertosPromoción de Servicios : nullKey Partnerships================Desarrollo de la página : Actividades de posicionamiento de la página, pero además un desarrollo básicoDistribución de Productos : En el caso de la Pañalera Valentina, tienen Motorizado para distribuir productos.Proveedores Internacionales : Listado de 15 marcas europeasLevantamiento de restricción para importar textilesRevenue Streams===============Publicidad : nullTarjetas de Regalo/Invitación : nullVenta de Productos : nullCost Structure==============Desarrollo : nullDistribución : nullInventario Propio : nullMercadeo : null

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  • 1. Pet owners are feeling their pressure to be “good” parents for their animals, and their spending behaviors reflect owner's need to be emotionally connected. Over 10 Million pets are lost every year. Some people consider their pets as part of their family or even see them as their son/daughter. Loosing their pet would not be repairable. We give answers to the pet owners needs. Pet Tracker is an instrument to enhance human connectedness with their pets at all time, composed by a pet collar to track your pet anywhere at any time. It is designed for anyone who has a pet and is concerned about his security and his location. The collar works together with a GPS and a smartphone application to track your pet location in urban and trekking areas, also the application lets you to set alerts and involve your pet into our social network for pet owners, in order to keep learning about your pet and making new friends. You will be able to find your pet more easily and without any help, getting in touch with other pet owners on your living zone, and provide as much information you can have about your pet and its world.
  • 2. + Mobile App Dog Locator that goes… Let´s see how it works… (Please Click Here) +
  • 3. CANVAS MODEL FOR PET TRACKER Key Partnerships Key Activities Value Propositions Key Resources Cost Structure Revenue Streams Customer Relationships Channels Customer Segments CORPORATE CUSTOMERS INVENTORY OWNER PLATFORM DEVELOPMENT IMPROVE SALES CUSTOMER EXPERIENCE AND SATISFACTION ADVERTISEMENT INCOMES INTERNET ADS BESTED SOCIAL NETWORK FOR YOUR PET NEWS/ EVENTS / EDUCATION AND HELP FOR YOUR PET TRACKING FEE (MONTHLY) WWW.PET TRACKER SALES AND MARKETING EXPENSES IT MANAGE MENT PHYSICAL AND IT STRUCTURE HOSTING INFRASTRUCTURE OPERATIONAL TEAM’s HOSTING OR DATA CENTER EXPENSES KEY HUMAN TECHNICAL RESOURCES GENERAL ADMINISTRATION EXPENSES APP STORE PERSONAL ASSISTANCE PRODUCT RESEARCH & DEVELOPMENT CONNECTIONS IN REAL TIME TO FIND YOUR PET GOOGLE + RESEARCH & DEVELOPMENT FINANCE EXPENSES BANKS AND PSE INSTITUTIONS INTERNET / MOBILE USERS WITH PET ADVERTISERS CROSS –SIDE NETWORK EFFECTS LOGISTICS GPS COLLAR “RECOVERY COSTS” MARKETIN G & ADVERTISE MENT GPS PROVIDERS GPS DEVICE PET STORE VETERINARIES
  • 4. LEARNING ABOUT THE INDUSTRY & OUR MARKET 73 million homes in the U.S own a pet , 57% of American households today own either a dog or cat. $52.87 billion have been spent on our pets in the U.S. More than seven in 10 households own a pet of some type. SO…WHAT DO OUR CUSTOMERS SAY?: CONCLUSIONS OF OUR MARKET ANALYSIS: 1º Wide market for us: 50% consider their pet as part of their familiy at least, and usually buy products and other gadgets to their pet. Most of the people buy them in physical shops, not using the online way to get them. So: - The online market is nowadays under exploded. - With our new social network, marketing incomes thanks to the enterprises interested in associating their brands with us. 2º PET TRACKER´S WORTH. 95% of the interviewed consider our app definitely useful for their pet. 3ºMost of the people would able to spend until 40$ in our product. 4ºMost of the people would support a platform to get some information about their pet care or other issues relative to it, at the same time they use them as a pet owners new meeting point.
  • 5. PetTracker SALES STRATEGIES When taking into consideration a startup product already launched the following strategies should be taking into considerations. Short Term (1-6 months) 1. E-Mail contact (based on the views of our MK page). 2. Social Networks contact through our official profiles. 3. Be different from “the others”: faster tracker services, excellent fee prices and active and helpful community. 4. A period of Free Services. 5. Collar cost has to be part of monthly fee. Medium Term (6 months - 2 years) 1. Use the vet’s sales channel for selling our products 2. Paying for online publicity, including mail lists campaigns, Google and Facebook ads by using the “Pay-per-click” advertising. 3. Start selling in specialized pet stores. 4. Increase sales: shorten sales cycles. 5. Volume discounts due to owning more than a pet. Long Term (2- 5 years) 1. Penetrate the most promising and profitable markets and sectors, even countries. 2. Selling Value Over Price. The Pet Tracker “Brand Experience”. 3. Hire top sales people and country representants: this is to expand the business in every country and trying to replicate the business model. 5. Build long-term relationships with your customers: Customer database.
  • 6. PetTracker PARTNERSHIPS 15 Specialized pet clinics, 21 Grooming Services for Pets, 15 Obedience and Behavior companies (pending), 23 Dog Care and Boarding companies and 21 Pet Shops and Small Pet Boutiques were identified in the DC area. The nation’s capital could be used as test market for our product. The distribution and partnership scheme could be easily replicated nationwide. Large providers and distributors cover mainly the United States and Canada. Ways of selling the product in pet clinics: -Advertising in their reception and promotion of the product among their clients. -Weekend booths in their centres. - Display windows where the PetTracker will be shwn. They will expect to receive a 5% of the sale. Pet grooming services and groomers in general, are more interested in the product than offering to their clients. However, when we offer a percentage (1.5-5%), they were more interested and are willing to offer in their shops. The way of selling is giving it on consigment (leave the product with them and once it is sold the pay you minus a fee). In case of Dog Care and Boarding Companies, banners and advertising on their web page.
  • 7. PetTracker DISTRIBUTION They typically buy at 60 days invoice date, However if there is a distributor like Petco who buys at 90 days, you will be receiving your money 150 days before. We were convincing of direct supplying. That is something that we need to keep in mind with small sellers. Regarding the first group, we need to enter in their supply chain management as a partner and supplier. As we are not doing business with a chain like this we will need to fill the next minimum requirements. The process for Big buyers is exactly the same for all of them, However, companies like Walmart required a very competitive Price almost 20% below what we should sell to Small shops. BIG PET STORES (like Petco and Petsmart) uses its purchase power to distribute to smaller competitors or partners REST OF BOUTIQUE AND SMALL STORES (15 stores that carry most of the pet´s food and items): All of them receive product from distributors mainly specialized food providers Distributors of Pet stores:
  • 8. Cost & Revenue Model Summary Year1 % Year2 % Year3 % Revenue 1,910,820 1 2,503,371 1 3,944,163 1 Cost of Goods Sold 144536455% 76% 167378079% 67% 284542734% 72% Gross Margin 465,455.50 0.24 829,590.19 0.33 1,098,736.04 0.28 Cost of Sales APP and Marketing 4058579% 2% 4406158% 2% 5339058% 1% Cost of Product Development 11940000% 6% 13731000% 5% 15790650% 4% Costs of Salaries Wages and benefits 264,000 0 501,600 0 613,800 0 Other Operating expenses 83400 0.0436 87570 0.034981 91948.5 0.023313 Total Expenses 347,400 0 589,170 0 705,749 0 Net Profit before Taxes & Finance Leverage 118,055.50 0.0618 240420.1858 0.096039 392987.5387 0.099638 Finance Leverage 89,638 0 113,148 0 177,559 0 Taxes 7,104 0 31,818 0 53,857 0 Net Profit 2131296% 1% 9545448% 4% 16157156% 4% Assumptions: Finance Leverage as % of Cost and Expenses PetTracker COST & REVENUE MODEL SUMMARY
  • 9. Salaries & Benefits Costs Headcount Salary YR 1 Yr 2 yr3 People People People Sales 45.000,00$ 90.000,00$ 90.000,00$ Makg -$ 40.000,00$ 40.000,00$ Operations & Administration 40.000,00$ 80.000,00$ 80.000,00$ Technical 30.000,00$ 30.000,00$ 60.000,00$ Systems 60.000,00$ 90.000,00$ 120.000,00$ finance 25.000,00$ 50.000,00$ 75.000,00$ Direct HR Cost 200.000,00$ 380.000,00$ 465.000,00$ Employee Costs of benefits 32% 64.000,00$ 121.600,00$ 148.800,00$ Cost of salaries 264.000,00$ 501.600,00$ 613.800,00$ Assumptions: 32% of wages burden: Taxes, pension plan, medical insurance, social security, fringe benefits, etc. (Carga Social) Technical, Systems and Finance in Colombian Cost PetTracker SALARIES & BENEFITS COSTS