The rise of the mobile born
what you need to know when
you are creating a next great mobile app
Whalla Labs: @whallalabsht...
• Graduated from WIGE at UE Poznań
• 1.5 year at Siepomaga.pl
• Participated in Huge Thing accelerator
• Hive61 Poznań
• W...
Piotr Biegun, CEO: piotr.biegun@whallalabs.com, @piotrbiegun, +48 607 127 551, skype: piotr.biegun
Smartphones overtook du...
What does it mean for us?
Are we aware of a new type of users?
Piotr Biegun, CEO: piotr.biegun@whallalabs.com, @piotrbiegu...
Piotr Biegun, CEO: piotr.biegun@whallalabs.com, @piotrbiegun, +48 607 127 551, skype: piotr.biegun
Where are smartphones u...
Piotr Biegun, CEO: piotr.biegun@whallalabs.com, @piotrbiegun, +48 607 127 551, skype: piotr.biegun
Less tech savvy users o...
Piotr Biegun, CEO: piotr.biegun@whallalabs.com, @piotrbiegun, +48 607 127 551, skype: piotr.biegun
Mobile born users
they ...
Piotr Biegun, CEO: piotr.biegun@whallalabs.com, @piotrbiegun, +48 607 127 551, skype: piotr.biegun
New countries have powe...
Piotr Biegun, CEO: piotr.biegun@whallalabs.com, @piotrbiegun, +48 607 127 551, skype: piotr.biegun
Source: http://blog.flu...
Piotr Biegun, CEO piotr.biegun@whallalabs.com, @piotrbiegun, Visit: http://whallalabs.com, @whallalabs
Games on the rise
t...
Piotr Biegun, CEO: piotr.biegun@whallalabs.com, @piotrbiegun, +48 607 127 551, skype: piotr.biegun
156% jump in handsets s...
Piotr Biegun, CEO: piotr.biegun@whallalabs.com, @piotrbiegun, +48 607 127 551, skype: piotr.biegun
19% share in Polish mar...
Dotrzechdych.pl
biggest blog about vines
User reviews
Piotr Biegun, CEO: piotr.biegun@whallalabs.com, @piotrbiegun, +48 60...
BANK PEKAO
Piotr Biegun, CEO: piotr.biegun@whallalabs.com, @piotrbiegun, +48 607 127 551, skype: piotr.biegun
Why we have so many successful
mobile apps?
Why smartphones are so successful?
Piotr Biegun, CEO: piotr.biegun@whallalabs....
Piotr Biegun, CEO piotr.biegun@whallalabs.com, @piotrbiegun, Visit: http://whallalabs.com, @whallalabs
Particular need
Eac...
Piotr Biegun, CEO piotr.biegun@whallalabs.com, @piotrbiegun, Visit: http://whallalabs.com, @whallalabs
Specific time
Parti...
Piotr Biegun, CEO piotr.biegun@whallalabs.com, @piotrbiegun, Visit: http://whallalabs.com, @whallalabs
Exact localization
...
Piotr Biegun, CEO piotr.biegun@whallalabs.com, @piotrbiegun, Visit: http://whallalabs.com, @whallalabs
Individual context
...
Most successful apps are doing
one thing right.
Piotr Biegun, CEO: piotr.biegun@whallalabs.com, @piotrbiegun, +48 607 127 ...
Piotr Biegun, CEO piotr.biegun@whallalabs.com, @piotrbiegun, Visit: http://whallalabs.com, @whallalabs
Successful apps
foc...
YES,
but there is something more …
You need to know WHY, HOW & WHAT to do
Piotr Biegun, CEO: piotr.biegun@whallalabs.com, ...
Piotr Biegun, CEO piotr.biegun@whallalabs.com, @piotrbiegun, Visit: http://whallalabs.com, @whallalabs
Addictive apps are ...
Best apps build /change
behavioral patterns
They learn what you do and adjust to your actions
Piotr Biegun, CEO: piotr.bie...
Piotr Biegun, CEO piotr.biegun@whallalabs.com, @piotrbiegun, Visit: http://whallalabs.com, @whallalabs
Tricky question
Whi...
Piotr Biegun, CEO piotr.biegun@whallalabs.com, @piotrbiegun, Visit: http://whallalabs.com, @whallalabs
Bible
app that form...
What elements can we find in
addictive apps?
What is common for great games and apps?
Piotr Biegun, CEO: piotr.biegun@whal...
Piotr Biegun, CEO piotr.biegun@whallalabs.com, @piotrbiegun, Visit: http://whallalabs.com, @whallalabs
Design & Flow
good ...
mBank Orange Cash
Piotr Biegun, CEO: piotr.biegun@whallalabs.com, @piotrbiegun, +48 607 127 551, skype: piotr.biegun
Piotr Biegun, CEO piotr.biegun@whallalabs.com, @piotrbiegun, Visit: http://whallalabs.com, @whallalabs
Core loop
Building ...
Piotr Biegun, CEO piotr.biegun@whallalabs.com, @piotrbiegun, Visit: http://whallalabs.com, @whallalabs
Progress
Steady & v...
Piotr Biegun, CEO piotr.biegun@whallalabs.com, @piotrbiegun, Visit: http://whallalabs.com, @whallalabs
Virality
Great sing...
Piotr Biegun, CEO piotr.biegun@whallalabs.com, @piotrbiegun, Visit: http://whallalabs.com, @whallalabs
Monetization
How yo...
Piotr Biegun, CEO piotr.biegun@whallalabs.com, @piotrbiegun, Visit: http://whallalabs.com, @whallalabs
On-boarding
How our...
Piotr Biegun, CEO piotr.biegun@whallalabs.com, @piotrbiegun, Visit: http://whallalabs.com, @whallalabs
Different platforms...
User should easily end work on
one device and continue
smoothly on the other
Who is the closest - Apple, Google or Microso...
Piotr Biegun, CEO: piotr.biegun@whallalabs.com, @piotrbiegun, +48 607 127 551, skype: piotr.biegun
Windows ecosystem
one e...
Piotr Biegun, CEO: piotr.biegun@whallalabs.com, @piotrbiegun, +48 607 127 551, skype: piotr.biegun
True mobile office
supp...
Do you have idea for the next Windows Phone or
Windows 8 mobile app?
Let’s talk about it!
Contact:
Piotr Biegun, CEO
piotr...
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The rise of the mobile born - What you need to know when you are creating next mobile app

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Software is eating the world, so do mobile apps. In times of What's App acquisition, viral growth of Snapchat, huge mobile ads earnings for Facebook, next IPO for mobile games potentate KING. Successes of Supercell and Rovio everyone is looking for best solutions to creating mobile apps. To succeed in this niche we need to predict trends, understand our users and deliver an excellent experience with our apps. Find out what you should now and where to look for ideas.

Presentation is from conference "Marketing i Technologie - WSNHiD, Poznań 2013".

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The rise of the mobile born - What you need to know when you are creating next mobile app

  1. 1. The rise of the mobile born what you need to know when you are creating a next great mobile app Whalla Labs: @whallalabshttp://whallalabs.com hello@whallalabs.com
  2. 2. • Graduated from WIGE at UE Poznań • 1.5 year at Siepomaga.pl • Participated in Huge Thing accelerator • Hive61 Poznań • Whalla Labs – mobile apps for WP & W8 Piotr Biegun, CEO: piotr.biegun@whallalabs.com, @piotrbiegun, +48 607 127 551, skype: piotr.biegun About me Why am I here? http://www.slideshare.net/piotrbiegun
  3. 3. Piotr Biegun, CEO: piotr.biegun@whallalabs.com, @piotrbiegun, +48 607 127 551, skype: piotr.biegun Smartphones overtook dumbphones in Q2 2013 [Gartner] Source: http://techcrunch.com/2013/08/14/gartner-q2-smartphone/
  4. 4. What does it mean for us? Are we aware of a new type of users? Piotr Biegun, CEO: piotr.biegun@whallalabs.com, @piotrbiegun, +48 607 127 551, skype: piotr.biegun
  5. 5. Piotr Biegun, CEO: piotr.biegun@whallalabs.com, @piotrbiegun, +48 607 127 551, skype: piotr.biegun Where are smartphones users? Globally – late majority Source: http://www.ideacouture.com/blog/innovation-early-adopters-beyond-the-bell-curve/
  6. 6. Piotr Biegun, CEO: piotr.biegun@whallalabs.com, @piotrbiegun, +48 607 127 551, skype: piotr.biegun Less tech savvy users on the rise innovation is pushed to the new users
  7. 7. Piotr Biegun, CEO: piotr.biegun@whallalabs.com, @piotrbiegun, +48 607 127 551, skype: piotr.biegun Mobile born users they are using smarphones differently Gameplay by 2 years old child: http://www.youtube.com/watch?v=mAiDtPNZHRg
  8. 8. Piotr Biegun, CEO: piotr.biegun@whallalabs.com, @piotrbiegun, +48 607 127 551, skype: piotr.biegun New countries have power U.S & Europe are great for profit but … Source: http://techcrunch.com/2012/06/09/feature-phones-are-not-the-future/
  9. 9. Piotr Biegun, CEO: piotr.biegun@whallalabs.com, @piotrbiegun, +48 607 127 551, skype: piotr.biegun Source: http://blog.flurry.com/bid/99013/The-History-of-App-Pricing-And-Why-Most-Apps-Are-Free Most apps are free freemium – good for users, for business it depends
  10. 10. Piotr Biegun, CEO piotr.biegun@whallalabs.com, @piotrbiegun, Visit: http://whallalabs.com, @whallalabs Games on the rise the most profitable category Source: http://www.distimo.com/blog/2013_10_publication-games-king-of-the-mobile-eco-system/
  11. 11. Piotr Biegun, CEO: piotr.biegun@whallalabs.com, @piotrbiegun, +48 607 127 551, skype: piotr.biegun 156% jump in handsets shipment from 3.7M to 9.5M devices Source: http://www.idc.com/getdoc.jsp?containerId=prUS24442013 139,9 26,9 3,7 7,7 8,4 211,6 33,8 9,5 4,5 1,7 51,3% 25,6% 156,0% -41,6% -80,1% 81,0% 12,9% 3,6% 1,7% 0,6% -100,0% -50,0% 0,0% 50,0% 100,0% 150,0% 200,0% 0 50 100 150 200 250 Android iOS Windows Phone BlackBerry Others Q3 2013 market share for mobile handsets [M] Q3 2012 Q3 2013 Yearly change Market Share
  12. 12. Piotr Biegun, CEO: piotr.biegun@whallalabs.com, @piotrbiegun, +48 607 127 551, skype: piotr.biegun 19% share in Polish market the biggest market for Microsoft Source: http://wpworld.pl/30299/milion-urzadzen-z-windows-phone-sprzednych-w-polsce
  13. 13. Dotrzechdych.pl biggest blog about vines User reviews Piotr Biegun, CEO: piotr.biegun@whallalabs.com, @piotrbiegun, +48 607 127 551, skype: piotr.biegun
  14. 14. BANK PEKAO Piotr Biegun, CEO: piotr.biegun@whallalabs.com, @piotrbiegun, +48 607 127 551, skype: piotr.biegun
  15. 15. Why we have so many successful mobile apps? Why smartphones are so successful? Piotr Biegun, CEO: piotr.biegun@whallalabs.com, @piotrbiegun, +48 607 127 551, skype: piotr.biegun
  16. 16. Piotr Biegun, CEO piotr.biegun@whallalabs.com, @piotrbiegun, Visit: http://whallalabs.com, @whallalabs Particular need Each user has a different need
  17. 17. Piotr Biegun, CEO piotr.biegun@whallalabs.com, @piotrbiegun, Visit: http://whallalabs.com, @whallalabs Specific time Particular need in a specific time
  18. 18. Piotr Biegun, CEO piotr.biegun@whallalabs.com, @piotrbiegun, Visit: http://whallalabs.com, @whallalabs Exact localization Particular need in a specific time & an exact localization
  19. 19. Piotr Biegun, CEO piotr.biegun@whallalabs.com, @piotrbiegun, Visit: http://whallalabs.com, @whallalabs Individual context Particular need in a specific time, an exact localization & an individual context
  20. 20. Most successful apps are doing one thing right. Piotr Biegun, CEO: piotr.biegun@whallalabs.com, @piotrbiegun, +48 607 127 551, skype: piotr.biegun
  21. 21. Piotr Biegun, CEO piotr.biegun@whallalabs.com, @piotrbiegun, Visit: http://whallalabs.com, @whallalabs Successful apps focusing on one thing easily share beautiful photos – 150 mil MAU easy dating – 50 mil matches, 4.5 billion ratings intelligent To Do list – 5+ mil UU private messaging – 400M+ msg/d ~294M DAU classic connect-the-dots game – 1M+ U ~1 week
  22. 22. YES, but there is something more … You need to know WHY, HOW & WHAT to do Piotr Biegun, CEO: piotr.biegun@whallalabs.com, @piotrbiegun, +48 607 127 551, skype: piotr.biegun
  23. 23. Piotr Biegun, CEO piotr.biegun@whallalabs.com, @piotrbiegun, Visit: http://whallalabs.com, @whallalabs Addictive apps are about psychology you need to know „ahh” moments for user
  24. 24. Best apps build /change behavioral patterns They learn what you do and adjust to your actions Piotr Biegun, CEO: piotr.biegun@whallalabs.com, @piotrbiegun, +48 607 127 551, skype: piotr.biegun
  25. 25. Piotr Biegun, CEO piotr.biegun@whallalabs.com, @piotrbiegun, Visit: http://whallalabs.com, @whallalabs Tricky question Which app has that amazing stats? • More than 100M installs and growing • New install occurs every 1.3 seconds • 641 000 reviews on the app store • In app store from 2008 • Invested $20M – $0.00 revenue so far
  26. 26. Piotr Biegun, CEO piotr.biegun@whallalabs.com, @piotrbiegun, Visit: http://whallalabs.com, @whallalabs Bible app that forms good habits • 400 readings plans which helps to read Bible • Customize push notification encouraging reading • Personalized verses divided into small sections • Easy sharing (200 000 pieces of content every 24h) • Most installs on Sunday Source: http://www.nirandfar.com/2013/07/the-app-of-god-getting-100-million-downloads-is-more- psychology-than-miracles.html
  27. 27. What elements can we find in addictive apps? What is common for great games and apps? Piotr Biegun, CEO: piotr.biegun@whallalabs.com, @piotrbiegun, +48 607 127 551, skype: piotr.biegun
  28. 28. Piotr Biegun, CEO piotr.biegun@whallalabs.com, @piotrbiegun, Visit: http://whallalabs.com, @whallalabs Design & Flow good looking apps are easier to sell VS
  29. 29. mBank Orange Cash Piotr Biegun, CEO: piotr.biegun@whallalabs.com, @piotrbiegun, +48 607 127 551, skype: piotr.biegun
  30. 30. Piotr Biegun, CEO piotr.biegun@whallalabs.com, @piotrbiegun, Visit: http://whallalabs.com, @whallalabs Core loop Building & Training - everything is interdependent Source: http://www.deconstructoroffun.com/
  31. 31. Piotr Biegun, CEO piotr.biegun@whallalabs.com, @piotrbiegun, Visit: http://whallalabs.com, @whallalabs Progress Steady & visible for player, part of core loop Source: http://www.deconstructoroffun.com/
  32. 32. Piotr Biegun, CEO piotr.biegun@whallalabs.com, @piotrbiegun, Visit: http://whallalabs.com, @whallalabs Virality Great single player but with friends it’s more fun Source: http://www.deconstructoroffun.com/
  33. 33. Piotr Biegun, CEO piotr.biegun@whallalabs.com, @piotrbiegun, Visit: http://whallalabs.com, @whallalabs Monetization How your app is earning money?
  34. 34. Piotr Biegun, CEO piotr.biegun@whallalabs.com, @piotrbiegun, Visit: http://whallalabs.com, @whallalabs On-boarding How our user knows how to use app? Source: http://www.mobile-patterns.com/walkthroughs
  35. 35. Piotr Biegun, CEO piotr.biegun@whallalabs.com, @piotrbiegun, Visit: http://whallalabs.com, @whallalabs Different platforms the same experience & functionality
  36. 36. User should easily end work on one device and continue smoothly on the other Who is the closest - Apple, Google or Microsoft? Piotr Biegun, CEO: piotr.biegun@whallalabs.com, @piotrbiegun, +48 607 127 551, skype: piotr.biegun
  37. 37. Piotr Biegun, CEO: piotr.biegun@whallalabs.com, @piotrbiegun, +48 607 127 551, skype: piotr.biegun Windows ecosystem one experience - both for work and pleasure
  38. 38. Piotr Biegun, CEO: piotr.biegun@whallalabs.com, @piotrbiegun, +48 607 127 551, skype: piotr.biegun True mobile office support for MS Office & SkyDrive sync
  39. 39. Do you have idea for the next Windows Phone or Windows 8 mobile app? Let’s talk about it! Contact: Piotr Biegun, CEO piotr.biegun@whallalabs.com, +48 607 127 551 @piotrbiegun, skype: piotr.biegun Whalla Labs: @whallalabshttp://whallalabs.com hello@whallalabs.com

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