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Avoiding social media overwhelm

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Short informal presentation on managing your time on various social media sites such as Facebook, Twitter, LinkedIn.

Short informal presentation on managing your time on various social media sites such as Facebook, Twitter, LinkedIn.

Published in: Technology

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  • 1. 4/9/2010
    1
    Avoiding
    Social
    Media
    Overwhelm
    An informal presentation for the Holistic Entrepreneurs Alliance | April 12, 2010 | PintSize Graphics & Web Hosting, Inc.
  • 2. 4/9/2010
    2
    Facebook
    Twitter,
    MySpace ...
    What ARE all these things, anyway?
  • 3. 4/9/2010
    3
    Social media sites are similar to
    real world social functions, with
    a twist...
  • 4. 4/9/2010
    4
    ...everyone knows
    who everyone knows.
  • 5. 4/9/2010
    5
    Linked In is for professional
    networking -- past & present
    co-workers, business groups,
    great for job searches
  • 6. 4/9/2010
    6
    Facebook is for friends, family, social groups
    (clubs, churches, causes) and commercial uses
  • 7. 4/9/2010
    7
    MySpace was a pioneer in social networking;
    it’s now used more for DIY entertainment
    (music, movies)
  • 8. 4/9/2010
    8
    Twitter is more like online grafitti – say what
    you want in 140 characters or less
    Spontaneous microblogging, loosely structured
    by topic and by followers/following
  • 9. 4/9/2010
    9
    Trying to keep up with multiple social media
    accounts is time-consuming and even
    overwhelming.
    It’s sometimes like
    drinking from a firehose.
  • 10. 4/9/2010
    10
    The trick is to use
    the right tool for
    the job.
    (Pardon my bad Photoshopping.)
  • 11. 4/9/2010
    11
    Purpose: personal or business?
    Are you on Facebook to find old classmates?
    To monitor your kids?
    Or are you there to find prospects by answering
    questions and building your reputation as an expert?
  • 12. 4/9/2010
    12
    Linked In:
    Searching through contacts to find a
    connection with a company you want to
    pitch.
    Searching through contacts to see if that
    Ted Smith is the same guy who was in your
    freshman algebra class.
  • 13. 4/9/2010
    13
    Facebook:
    Sharing links and knowledge so others
    recognize and trust you as an authority in
    your field.
    Composing a series of witty retorts to post
    on your best friend’s comments wall.
  • 14. 4/9/2010
    14
    Twitter:
    Following thought leaders in your field to
    stay on top of what’s new, and “retweeting”
    vital info to your own followers.
    Falling into the black hole of People
    Magazine’s celebrity Twitter feed for
    30 minutes, like a bad episode of TMZ.
  • 15. 4/9/2010
    15
    Use toolbar utilities and all-in-one programs to
    minimize your time (and temptation):
    Hoot Suite http://hootsuite.com/
    Hellotxt http://hellotxt.com/
  • 16. 4/9/2010
    16
    If your client base is local, make an effort to find
    local users:
    MeetUp.com
    http://www.meetup.com
    The Twittering Town Series
    http://mashable.com/tag/twittering-town-series/
  • 17. 4/9/2010
    17
    Bottom Line: Social media can be a great way to
    find old friends, locate business prospects, and
    build your network, but...
    DISCIPLINE IS THE KEY.
  • 18. 4/9/2010
    18
    “We are not experiencing information overload;
    we are experiencing filter failure.” - Clay Shirky
    Remember your priorities and purpose.
    Limit your time.
    Don’t let social media replace face-to-face contact, whether business or pleasure.
  • 19. 4/9/2010
    19
    References:
    http://www.intheknowresources.com/articles/media-marketing
    articles/199-social-media-overwhelm
    http://www.thehomebiznetwork.com/social-media
    overwhelm/tag/social-media-marketing
    http://www.commoncraft.com/video-social-networking